Anand Mehta

Anand Mehta Email and Phone Number

Strategy Consultant @ Smartlink Holdings Limited
Mumbai, MH, IN
Anand Mehta's Location
Mumbai, Maharashtra, India, India
Anand Mehta's Contact Details

Anand Mehta personal email

Anand Mehta phone numbers

About Anand Mehta

 A focused professional with extensive experience heading Country & Business Unit Operations with the primary roles covering Strategic Planning, Sales & Marketing, HRM and BPO. The stints with leading organizations in diverse sectors have honed abilities in identifying potential, deconstructing complex situations and further conceiving and implementing streamlined solutions that have led to increased revenues, profitability and overall success.  Expertise in setting up and managing the business operations which require deep understanding of the critical business drivers in multiple markets. Proven track record of developing new business and maximizing market share to achieve the preset business targets along with revenue optimization. Proficient in developing & streamlining systems with proven ability to enhance operational effectiveness and meet operational goals within the cost, time & quality parameters.  Comfortable interacting with multiple levels of organisation, management and staff from different locations; possess international exposure across corporate sector at a senior level.NOTEWORTHY CONTRIBUTIONS:-Demonstrated experience in Strategic / Business Planning, MarCom, Product & Field Marketing, Planning & Supervising the entire range of ATL/BTL Advertising & Promotional activities, Sales & Branding Strategy, CRM, EDM & DM Campaigns.-Innovative Leader of Sales & Marketing and general management operations with proven abilities in evaluating, executing & delivering on relevant opportunities while heading the Core Strategy team. -Expertise in Setup of HR, Admin., IT, BPO – Call Centre, Marketing, International Business Operations from scratch.

Anand Mehta's Current Company Details
Smartlink Holdings Limited

Smartlink Holdings Limited

View
Strategy Consultant
Mumbai, MH, IN
Employees:
262
Anand Mehta Work Experience Details
  • Smartlink Holdings Limited
    Strategy Consultant
    Smartlink Holdings Limited
    Mumbai, Mh, In
  • Motoring Ahead Pvt. Ltd.
    Chief Executive Officer
    Motoring Ahead Pvt. Ltd. Aug 2017 - Present
    Mumbai Area, India
    Everything Cars Simplified: Focussed on the Automotive Sector. Get yours the way you always dreamtMotoring Ahead aims to revolutionize the Vehicle / Car selection and purchase experience to the benefit of the Buyer, who would be afforded the right fitment, matching of aspirations, concepts and budget.It automates, without bias and offers the Buyer with a set of purchase options that are the closest fit to his requirements across all conceivable parameters.It further reduces the cost and effort in Purchase of the vehicle, Payment of Taxes, Purchase of Insurance and Bespoke Customizations. It goes well beyond the company options right upto meeting all imaginable wet dreams of car enthusiasts, all the while retaining the warranty and new car feel.
  • Aam Organic Farms & Dairy Pvt. Ltd.
    Director Of Operations
    Aam Organic Farms & Dairy Pvt. Ltd. Nov 2022 - Present
    Thane
    We are focused on:Organic Vegetable Farming Organic Mango Farming,A2 Cow Dairy Farming & Related Activities in the above areas
  • Sproxil, Inc
    Managing Director - South Asia & Middle East
    Sproxil, Inc Jan 2015 - Jul 2017
    Mumbai Area, India
    Loyalty/ Rewards Management & Anti-Counterfeiting Solutions:Sproxil uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions. Its award-winning Mobile Product Authentication™ (MPA™) technology drives revenue and engages consumers at point of sale through brand assurance, fraud protection, and loyalty rewards. MPA is touted as the most-widely used solution of its kind, deployed by several large companies across ten industries and protecting millions of consumers around the world.Sproxil uses the Strong MPA platform pioneered by it to provide Integrated Loyalty & Rewards Program Management, Targeted Marketing and Supply Chain Management.
  • Think As Consumer
    Cmo
    Think As Consumer Aug 2014 - Jan 2015
    Mumbai
    We are NOT “Consultants”We always become a part of client’s organization and look at the business from client’s perspective.We are a Business Growth Strategy & Marketing firm. We help grow our client’s Businesses & Brands by Conceptualizing Innovative strategies & also executing them. We specialize in building start-up businesses and brands with special emphasis on category/ market creation. We are a team of 11 highly experienced, CXO’s in the field of Marketing, Brand Management, Sales and Distribution coming together to provide expertise in:Business and Brand StrategyBusiness Planning- Short & Long TermMarketing Strategy and PlanBrand Management & ExecutionSales and Distribution Strategy & PlanningBTB business Programs Business Insights DevelopmentWe bring in 225+ years of collective experience at CXO level: CEO/CMO/CSMO/COO, heading Companies, Business Units, Marketing and Sales functions.Growth Acceleration Service: We act as Growth Accelerator for our client organizations by taking the role of their Chief Growth Officer (CGO) CGO is an evolved function that takes overall responsibility of Business Strategy, Marketing and Sales & Distribution.The CGO helps focus the efforts of an organization towards GROWTH.Plug & Play (PNP) CMO Concept:Plug & Play CMO is a concept by which businesses especially Medium sized and start ups sized businesses get the ability to have highly experienced marketing and sales leadership team with: Well defined deliverables and KRA’s At a VFM pricing
  • (Independent) Management Consultant
    Management Consultant
    (Independent) Management Consultant Mar 2012 - Jul 2014
    Mumbai Metropolitan Region
    Management Consultant assisting Organizations with Business Setup, Entry into India, Business Case, Feasibility Studies, Business and Organization Restructuring to meet Modern standards and Scalability requirements.Consulted with a Taiwanese Giant, World's Largest PC Chassis Manufacturer– Provided India Business Feasibility assistance, helped identify local partners, understand the local taxation scenario, and provide market intelligence pertaining to size of market, its major players and pricing.Consulted with a leading Advertising & PR Firm (India's only Public Listed company in this space) – Aided on the HR front. Helped identify relevant candidates to bolster their team. Assisted a renewed thrust into Digital (SEO, SEM, social media, Digital Advertising etc.) & Design space. Resolved IT related issues. Engaged with established as well as start-up organizations focused on Digital Advertising and Social Media Marketing.Consulted with an Automobile Servicing Firm (A Start up) – Provided feasibility studies, Market feasibility for the new concept, closest competitor information pertaining to offerings, pricing, and mode of work.SERVICES:MARKETING – 360: We bring in new age marketing ideas that work towards giving your business a further boost without adding to your expenses. SERVICE BENCHMARKING: We help to Benchmark and focus your resources on those aspects of your operations that matter and can directly contribute to the bottom line. THE RIGHT OURSOURCING: We help decide what to outsource and in selecting the right outsourcing partner. STRATEGIC PLANNING: What we bring in is a fresh viewpoint and an opportunity to revalidate the path that your business is following. HUMAN RESOURCE PLANNING: Recruitments, Retraining, Performance Evaluation, Competency Mapping, Compensation mapping though industry intelligence and 360 Degree Feedback Process.
  • Schneider Electric
    Vp Marketing - Lifespace Business Unit
    Schneider Electric May 2011 - Feb 2012
    Mumbai Area, India
    Headed Marketing for all LifeSpace BU Brands - Digilink & Actassi for Network Connectivity and also multiple wiring Devices and Lighting Control Automation Sub Brands.Headed and Directed a Coded Project XXX aimed at gaining End Customer Mindshare and Supporting Retail Presence for their Consumer Focused Products.Contributed in a significant manner towards the Smooth Transition and Integration of Digilink Brand with Schneider Electric. Also speeded up the adoption of Schneider Electric Global Best Practices into the Digilink working code as well as sharing of Digilink Best Practices with global teams for Global Adoption. Oversaw the Pilot introduction of the first Retail consumer focused Web Section for Wiring Devices.
  • Smart Link Network Systems
    Vice President - Marketing & Dtac (Head Marketing And Global Technical Support Bpo)
    Smart Link Network Systems Apr 2010 - May 2011
    Mumbai Area, India
    Brands conceived and grown: Digilink, Digisol & Digilite.Managed the Marketing Strategy and its execution. Jointly evolved the New Product Range, Target Market Segmentation and Brand Identity, working in sync with Product Management.Monitored the Web and On-Line (Digital & Social Media) Presence in sync with the changing times. This was put to good use through integration of the marketing effort with the partner & customer database, resulting in dedicated promotional, micro and partner loyalty program sites.Managed all forms of print, web, audio & visual presentations. 360 degree feedback with an emphasis on ROI, and call-to-action elements in the communication were established as standard practices.Set-up sales channels to develop new business in North America, Latin America, Middle East, Africa and Asia-Pac.; grew this business year-on-year at a CAGR of 100% up to 110 mn INR (from a small base) before handover to a pure sales team. Successfully reduced the BPO expenditure budget by 30% while growing earnings from other sources to a level where the Domestic Operation costs were largely covered by the revenue from services to other Global Business Units. Established a New Brand “DIGILINK” as the No.2 Brand in Structured Cabling in India within a couple of years of taking charge, eventually making it the No.1 Brand in the IT SMB / Reseller Segments. Another new brand “DIGISOL” was recognized as the “Fastest Growing Brand in IT” within the first year and was recognized as the “Most Popular Brand in SOHO segment” a year later.Marketing team bagged a special organizational award for outstanding performance in Jan’10 and again in Mar’10.Formulated the concept and philosophy of “Practical Perfection in All That We Do”.
  • Smart Link Network Systems Ltd. (Digilink)
    Associate Vice President - Marketing & Dtac (Head Marketing And Global Technical Support Bpo)
    Smart Link Network Systems Ltd. (Digilink) Apr 2009 - Mar 2010
    Mumbai Area, India
  • D-Link India Ltd.
    Associate Vice President - Marketing, Exports & D-Tac (Head Marketing, Export Business & Global Bpo)
    D-Link India Ltd. Oct 2007 - Mar 2009
    Mumbai Area, India
    Marketing was recognized as the “Best Performing Function at D-Link in FY2009”.Initiated the planning and execution of multi-city / international marketing events such as Press Conferences, Seminars, Trainings, Exhibitions, Distributor Meets, Reseller Meets, Foreign Excursions, etc., (Scale Example: Executed 200+ Events in 70+ cities in 5 months).Dexterously managed various ATL & BTL Elements like Road Shows, Trainings, Exhibitions, Distributor Meets, Seminar series Product Advertisements, Digital Advertising, Social Medial Management, SEO, SEM, CRM, Digital Communication Newsletters, Direct Mailers, Electronic Direct Mailers, etc., (Scale example: 300+ communications in 1 year to a self validated & acquired internal database of 20,000+ contacts as well as external contacts.)
  • D-Link India Limited
    General Manager - Exports, Nbad & D-Tac (Head International Business, Nbad & Global Tech Call Centre
    D-Link India Limited Apr 2005 - Sep 2007
    Mumbai Area, India
    Adroitly represented the Management as ‘Business Operations Head’ at Intercorridor - a fully owned D-Link India BPO Function Group Co.; handled the Global & Domestic Email & Voice Support for D-Link in USA, Northern Europe, India and SAARC.Represented India as a speaker twice in India & once in Taiwan at exchange events organized by TAITRA from Taiwan & the Department of Investment Services (Ministries of Economic Affairs India) for exploring Investment Opportunities for Electronics & ICT Industry.
  • D-Link India Limited
    Manager Nbad & Dtac (Head Nbad + Bpo - Global Technical Assitance Call Centre + Hr & Admin + It)
    D-Link India Limited Apr 2003 - Mar 2005
    Mumbai Area, India
    Set up the BPO in 45 days right from space procurement to IT Infrastructure to Manpower Recruitment & Training; handled Business Acquisition and the entire gamut of nuances that running a BPO entails.
  • D-Link India Limited
    Manager - Nbad (Head New Business Areas Development + Corporate Markerting + Hr & Admin + It)
    D-Link India Limited Apr 2001 - Mar 2003
    Mumbai Area, India
    Accomplished a turnaround in Brand image of the company “D-Link”, to the 5th ranked brand in IT in India after Microsoft, HP, Intel & Cisco, and to 2nd place in Networking after Cisco. Meticulously led the team for Corporate Brand Building, Public Relations, Investor Relations, Market Research, Website, Newsletters & all other corporate activities. Proactively wrote articles covering marketing or technical topics in IT Trade Journals as well as designed course material for Technical Trainings. Have been quoted in / written 1000+ published articles on emerging technology trends and IT Hardware Business.Played a pivotal role as a Change Agent during two rounds of corporate restructuring. Headed Corporate HR and introduced a new structured approach to process, ranks, grades and posts; was accountable for 16 Offices including the HO (300+ white collar employees) (1999-2005).Deftly established the HR & Admin from scratch; designed & created the entire system for Recruitment, Appraisal, Compensation surveys, Training programs, Medical checks, Retention practices, Performance Linked Compensation Policy, Overall Policy formation, Competency mapping, Grade system creation, Functional and Administrative Reporting path identification, Organizational Structure planning and Manpower/Services outsourcing. Managed and set up the entire IT Infrastructure across 16 Offices covering the entire span of responsibilities from IT Policy formulation to Hardware Infrastructure to Software Platforms for E-Mails, Web, E-Commerce and ERP. (1999-2005).
  • D-Link India Limited
    Manager - Marketing (Head Marketing + Setup Hr, Admin & It)
    D-Link India Limited Oct 1998 - Mar 2001
    Mumbai Area, India
    Established the Marketing, HR, Admin and IT Departments. Major Brands Handled: D-Link, DIGILINK, DIGISOL, Gigabyte, Lanner, Digi-Giga, Digi-View, Digi-Power and Partner Brands like CISCO & Foundry (now called Brocade). Major Products Launched: Modems, Structured Cabling, Internetworking, Digital Home Products & Main boards, etc., which went on to contribute 70%+ sales for the organization. Instrumental in conducting the appointment of qualified internal marketing teams segmented into corporate marketing & product + field marketing and also external agencies for PR, Advertising, Event management, Promotions and Market Research.
  • D-Link India Limited
    Executive - Market Development
    D-Link India Limited Mar 1998 - Sep 1998
    Mumbai Area, India
    Established a formal Marketing Department for D-Link India Ltd. Launched D-Link Modems with many innovative First in India strategies - It went on to become the No. 1 Brand in India, and contributed 50% of the revenues of the company in due course.

Anand Mehta Skills

Product Management Channel Go To Market Strategy Channel Partners Team Management Business Alliances Key Account Management New Business Development Pre Sales Business Development Channel Sales Marketing Strategic Planning Market Research Sales Operations Telecommunications Lead Generation Outsourcing Marketing Strategy Management Crm Product Development Leadership Competitive Analysis Sales Product Marketing Marketing Communications E Commerce Online Advertising Brand Management Networking Solution Selling Vendor Management International Sales Marketing Management Business Strategy Operations Management Cloud Computing Enterprise Software Account Management Start Ups Direct Sales Strategic Partnerships Partner Management Integration Training Strategy Social Media Marketing Advertising Multi Channel Marketing

Anand Mehta Education Details

  • South Gujarat University
    South Gujarat University
    Marketing
  • Swami Vivekanand Junior College
    Swami Vivekanand Junior College
    11Th-12Th Level Jr. College
  • Swami Vivekanand High School
    Swami Vivekanand High School
    N-2 To N+10 (1St-10Th) Level Studies

Frequently Asked Questions about Anand Mehta

What company does Anand Mehta work for?

Anand Mehta works for Smartlink Holdings Limited

What is Anand Mehta's role at the current company?

Anand Mehta's current role is Strategy Consultant.

What is Anand Mehta's email address?

Anand Mehta's email address is an****@****ail.com

What is Anand Mehta's direct phone number?

Anand Mehta's direct phone number is (991)-191*****

What schools did Anand Mehta attend?

Anand Mehta attended South Gujarat University, University Of Mumbai, Swami Vivekanand Junior College, Swami Vivekanand High School.

What are some of Anand Mehta's interests?

Anand Mehta has interest in Children, Table Tennis, Social Media, Environment, Education, It And Electrical Hardware, Marketing Trends, Advertising And Pr, Photography, Networking And Communication Technology.

What skills is Anand Mehta known for?

Anand Mehta has skills like Product Management, Channel, Go To Market Strategy, Channel Partners, Team Management, Business Alliances, Key Account Management, New Business Development, Pre Sales, Business Development, Channel Sales, Marketing.

Who are Anand Mehta's colleagues?

Anand Mehta's colleagues are Krishnakumar M, Arokiaraj John, Sachin Londhe, Nitant Dessai, Babusso Naik, Sara Aldossary, Karan Trikha.

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