Anand Raj Anand Email & Phone Number

Noida, Uttar Pradesh, India

1. Managed and optimized Google Ads and Meta Ads for Rekhta Books and Rekhta Learning website, achieving 2X business growth.2. Developed and executed marketing automation strategies using Netcore tools, including daily emails, SMS, and WhatsApp campaigns targeting previous customers.3. Enhanced customer journeys and engagement through personalized communication and automated workflows.4. Designed and coded email templates using HTML and CSS to ensure high-quality, responsive designs.5. Conducted daily optimization of Google Ads and Facebook Ads to maximize ROI and drive conversions.6. Created comprehensive PPTs on marketing strategies to elevate the Rekhta Books and Rekhta Learning brands.7. Led initiatives to improve brand visibility and online growth through strategic digital marketing efforts.

Noida, Uttar Pradesh, India

* Develop and implement digital marketing strategies to increase brand awareness, traffic, and leads/sales through Google Ads, social media optimization, pay-per-click (PPC) advertising, and search engine optimization (SEO).* Manage and optimize Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance tracking.* Plan and execute social media campaigns across various platforms (e.g. Facebook, Twitter, Instagram, LinkedIn), including content creation, community management, and ad targeting.* Conduct keyword research and on-page/off-page optimization to improve website ranking and visibility in search engine results pages (SERPs).* Analyze and report on campaign performance using tools such as Google Analytics, AdWords, and social media analytics.* Stay up-to-date with the latest trends and best practices in digital marketing, and make recommendations to improve overall campaign effectiveness.* Collaborate with cross-functional teams (e.g. design, development) to ensure marketing initiatives are aligned with business objectives and brand guidelines.

Gurugram, Haryana, India

Customized and enhance there WordPress website, optimizing it for user experience and SEO.Ran effective advertising campaigns on Meta Ads and Google Ads to promote tours and flight services,achieving consistent lead generation and sales.Successfully catered to over 800 clients through personalized B2C marketing strategies, enhancingcustomer satisfaction and loyalty.Implemented organic social media strategies to enhance brand presence and engagement acrossplatforms like Facebook, Instagram, and Twitter.Developed content calendars, created engaging posts, and managed community interactions to foster astrong online community.Utilized analytics tools to track and analyze campaign performance, optimizing strategies for maximum ROIand customer acquisition.

Master'S Degree, Human Resources/Marketing Management

Activities and Societies: Badminton, Singing, Designing

B.A Prog, History