Anand Ram Email & Phone Number

Ernakulam, Kl, In

Kerala, India

 Heading a team of 8, with 2 in Business Development (Retail), 3 in Project Sales (Institutional sales) and 3 Showroom Sales Promoters across Kerala to achieve the desired business targets Establishing Roca brand in Kerala by identifying and appointing luxury sanitary ware and faucets dealerships and showrooms. Establishing Laufen brand in Kerala through exclusive channel partner. Identifying and appointing luxury sub dealers through thechannel partner Managing and Developing super luxury brand Armani Roca through the exclusive channel partner in Kerala Identifying product gaps and ensuring product placements by Launching major global product ranges in sanitaryware and faucets of allthe three brands in the respective luxury showrooms Maintaining close coordination with Major architects, architect associations, interior designers and associations, plumbing consultants,PMC, builders and builders associations across the state Devising strategic sales schemes, and implementing the same through the retail channel Regular technical training for dealer sales team for effective selling of the entire luxury range of products Strategic planning for sales team, implementing the plan and regular reviews to ensure periodic achievement of sales goals Implementing, managing and reviewing the progress of loyalty programs run for each brands Ensuring luxury partners achieve their primary periodic sales targets and ensuring their respective TOD/rewards Ensuring secondary sales support for partners through Roca sales team Managing and ensuring DSO is kept under control as per the specified targets Devising, implementing schemes and promotions in the territory for team, in liaison with corporate marketing team Guiding the team for strong technical specifications in projects and support them with suitable strategies for winning projects Developing strong project bank and order pipeline, through the sales team.

Kerala

 Maintaining close coordination with major architects, interior designers, PMC, plumbing consultants and builders across thestate Developing project bank based on 16x model and rendering assistance to the team to convert the leads to business for all fourproduct verticals of tiles, bath division, kitchen division and marble & quartz division Driving the team to ensure fool proof specifications in the projects identified in the project bank Ensuring positive conversion of high value products sales by the sales team there by leading the team to achieve value targets Managing the achievement of per person productivity targets in terms of volume for tile business Collaborating with the management to prepare annual business plans, budgets, cash flow and reviewing the same periodically Building excellent rapport and relationships with influencers, dealers and project customers through personal interactions,organizing technical training sessions/ presentations, architect meets, etc. Also enabling the team to organise the engagementactivities individually. Creating and implementing performance evaluation for all salespersons and business development managers. Supervising the performance of each team member, and ensuring that they achieve their individual targets; monitoring theteam’s performance and ensuring performance incentives / rewards on time Empowering the team by identifying the weak areas, and improving their technical expertise through regular trainings, andevaluation. Expanding sales & business in the assigned portfolio by devising go-to-market strategies and consistently improvingprofitability of the company; identifying new streams for long-term revenue growth Providing strategic leadership through facilitating or advising strategy development while establishing foresight, conceptualcapability and market awareness Organising and managing a healthy specifications, projects and sales MIS for the team, as desired by the management.

Kerala

Directed the project, channel and OEM sales management Managed various projects like Smartcity, Infopark Phase 2 Cochin, Infopark Phase 2 Thrissur, Cyberpark Calicut, Brigade WTC,Brigade Four Points, CIAL Successfully achieved 90% target in FY 2015-16; exceeded target in FY 2016-17 Spearheaded the increase in partner turnover by 100% in FY 2015-16 and retained in 2016-17

Cochin

 Led the project sales of Roca and Parryware range of products Directed various projects/ accounts like Tata Realty, Skyline Builders, SFS, Prestige Estates, Artech, Cordial, Alfa Ventures,Nest Infra, Travancore, Rajagiri Hospital, Manjooran, Mather, National Builders Successfully attained single largest order from the territory for INR 2.3Cr during FY 2013-14 Achieved 85% target for the year 2013 in eight months; exceeded the target for 2014 Pioneered the implementation of new quotation format for the territory, which was accepted nationally and eventuallyincorporated in the new CRM module

Cochin Area, India

• Business Development: Project Mapping, Product specification through Architects/interior designers, Plumbing Consultants, etc• Sales generation through dealer network and distributors• Technical training and consultation for plumbing consultants, architects, builders and plumbing contractors• Providing solution to designers in terms of architectural designs as well as water and space saving concepts.• Project cost estimation and catering to high volume projects of builders.• Organizing technical training sessions for plumbers across Kerala• Ensuring brand visibility across the dealer network

• Business Development: Project Mapping, Product specification through Architects/interior designers, energy consultants and façade consultants, project estimation, sales closure. • Annealed Reflective Glass Sales through Dealers, order processing, Collections, C-Form Collections and lead generation from this segment.• Dealer Sourcing and appointments for premium products to projects• Implementing and executing Key account management system, with respect to prospects with projects above 1 cr.• Consultation regarding glass application for projects• Providing energy efficient glass solution by consulting with architects and LEED/GRIHA consultants for Green rated projects• Consultation for Fabricators and glass applicators with respect to various technical aspects involving glass and glass applications in projects• Constantly updating myself with more knowledge on glass and glass applications• Educating customers about the does and don’ts regarding glass and glass applications

Mba, Marketing

Strategic Marketing Leadership Program, Strategic Marketing Leadership

Bachelor Of Science (B.Sc.), Zoology

Schooling, Science