Helping clients across different industries meet their KPI targets by:- Setting up campaigns with various objectives that deliver results (e.g. increased the number of leads by 70%) - Creating content strategy and briefing creative teams- Creating/owning landing pages (e.g. on Webflow)- A/B testing, analyzing data, and optimizing campaigns based on what converts

baesh is an AI-powered social network that brings online connections into real life, helping Gen-Z and young millennials do fun things together and build friendships 🛼🎢

- Helped bring paid advertising in-house and owned femtasy’s paid channels a-z, from research to scaling up (SEA, Meta, Snapchat, Pinterest, etc.)- Improved the key metrics through A/B testing campaigns, ad creatives and landing pages, such as CR (by 25-50%), CPO (reduced by 30-65%), etc.- Created quarterly OKR strategies for performance marketing, set goals and authored many growth initiatives, such as referral and collaborative campaigns (e.g. with influencers), collaborative projects with the data and product teams, etc.- Successfully overcame the advertising obstacles that sex-tech products face - got femtasy marked as a safeproduct on major advertising platforms

- Managed major advertising channels (search and display campaigns on Google, Facebook, LinkedIn and Twitter) and generated leads for many products the company offered- Set up lead magnets, such as white papers in exchange for email addresses- Owned email campaigns & helped automate the email flow- Set up the department workflow and supervised outsourced operations

- Learned how to build and optimize search marketing campaigns on Google Ads and Microsoft Advertising- In charge of several small target markets in Europe and Latin America

Managed and organized a high volume of cartographic data and customer feedback