Iberian Direction Strategic and Business Development / Digital Marketing- Portfolio Strategy: Develop and implement Mature Products Plan; Defining a strategy for non promoted products based on digital channels- Digital Marketing Projects: Implement and follow-up the projects defined in Digital Iberian Plan.

- Strategic Planning: Promote and coordinate the strategic reflection through a prospective vision of the environment, market and competitive positioning of the Operation.- Business Development: Screening and identification of external growth business opportunities – partnerships and acquisitions. Projects evaluation.- Generic Portfolio Building and Launch Management: Market intelligence, Forecasting, Coordination of launch activities.

- Strategic and Operational Marketing Plans: Develop and implement plans ensuring the achievement of products and financial goals.- Launch management of new products in cardiovascular therapeutic area.- Responsible for all marketing activities including pricing strategies, sales forecasts and budget control, stock management, competitive analysis, market research, promotional activities,clinical scientific meetings and sales force training.- KOL Management.

- Provide information with added value on the competitors, companies and products in order to develop competitive advantages- Development of Market Research Studies

- Change management projects implementation in several companies.