Rita Borges Email and Phone Number

• Designing and developing in-game placements to optimize monetization while ensuring a positive user experience.• Owning the advertising strategy planning and contributing to defining the product roadmap.• Collaborating with data analysts to design hypothesis-driven analyses and conduct A/B tests.• Monitoring ad performance metrics, analyzing results, and presenting findings to stakeholders.• Planning and delivering technological requirements to support effective ad monetization.• Building industry intelligence efforts and ensuring best practices for monetization.• Managing waterfall optimization and effectively utilizing ad network SDKs and SSPs.• Coordinating with cross-functional teams including Product Management, Game Design, and Data Analytics.• Negotiating deals and integration fees with third parties and supporting the integration process.• Leading a team of two direct reports responsible for the monetization strategies of different Miniclip titles.

- Implementing the marketing and admissions strategy;- Giving support in the creation of marketing and admissions events;- Representing the admissions team in the presence of internal and external audiences;- Providing information and support to potential candidates;- Managing applications to the program and contacting candidates directly;- Promoting The Lisbon MBA programs and its brand;- Managing the website and making sure all its information is updated;- Coordinating The Lisbon MBA's project "The Magazine".

- Collecting, processing and analyzing data to prepare reports and documents;- Interacting with internal partners (faculty, students, schools) and external partners;- Responding to written, telephone and personal inquiries;- Managing registrations for class terms or events;- Updating MBA IT platforms (portals, databases, surveys).