Ana María Rocha Pardo Email & Phone Number

Colombia

Bogotá, Capital District, Colombia

Responsibilities:• Develop and implement a comprehensive communications and ESG strategy aligned with the corporate objectives and company vision.• Lead PR plan to increase brand visibility and awareness in Colombia, México, Brasil, Argentina and Chile, both in-house and through an external PR agency.• Identify, develop and execute on communications schedule including industry events, speaking engagements, rankings and awards.• Headed crisis management strategy development for the company. Achievements: • Lead the creation of the positioning statement and value proposition of the company, which successfully unified the corporate narrative and improved brand consistency.• Defined and executed a targeted PR plan, providing spokesperson training and crafting impactful key messages for media interviews, resulting in a significant increase in positive media coverage and brand reputation.

Bogota,D.C., Capital District, Colombia

Responsibilities:• Lead the creation and execution of the corporate communications and reputation strategy based in institutional narrative and storytelling approach.PR management for Endeavor and the 54 Endeavor Companies in Endeavor Colombia's portfolio.• Identify communications and visibility opportunities for Endeavor's brand and for entrepreneurs out of global and local events and initiatives.• Lead a multidisciplinary team of 7 people.Achievements: Position Endeavor as a key player in the national entrepreneurship ecosystem.• Expanded Endeavor's reach by 54% through increased event and ecosystem participation.• Boosted Endeavor Colombia's media coverage with an average of 90 dedicated articles per quarter.• Created and executed crisis management strategy ensuring Endeavor's preparedness and resilience.• Act as Endeavor Colombia's ambassador at a global level.

Bogotá D.C. Area, Colombia

Responsibilities:• Create brand awareness for Endeavor and entrepreneurs in the local and international media.• Lead and coordinate the strategy for large and medium events, including negotiation for partnerships & sponsorship for fundraising. • Lead the digital strategy, including content creation, social media and newsletters. Achievements: • Delivered 80% virtual and 40% on-site event profit growth through improved planning and management strategies.• Successfully developed Endeavor Campus content platform, achieving 800K organic visits in a year. • Winner of the "Campaign of the Year" award for Global Entrepreneurship Week at Istanbul’s annual meeting. • Developed social media strategy with 10% engagement rate and 90K+ followers.

Bogotá, Capital District, Colombia

Responsibilities:• Content development and storytelling for rural development, peace building, environmental conservation and sustainability projects executed between the cooperators and the Agency.• Relation’s management with government entities, cooperation agencies and the private sector for projects and campaigns execution.• Public relations and crisis management. Achievements: • Created and implemented institutional narrative, resulting in a cohesive brand strategy effectively communicated to internal and external stakeholders.• Managed spokesperson training, ensuring accurate and consistent representation of the brand by the director and management team.• Contributed to executive committee planning and strategy definition as an active member.

Bogotá, Capital District, Colombia

Responsibilities:• Web page content editor, responsible for the creation and development of creative crowdfunding strategies and social media. • Public relation management and free press. • Create compelling social media content for community engagement. Achievements: • Increased online donations by 40% and established website as a trustworthy platform for donations. • Developed successful creative campaigns for social causes, mobilizing support as team leader.• Created social responsibility programs and volunteer activities for corporations, resulting in positive community impact and NGO income boost.

Bogotá, Colombia

Responsibilities:• Creative director for advertising campaigns for Colsubsidio account. • Copywriter for consumer brands, NGOs and social initiatives.Achievements: • Young Lions Winner for Colombia in TV category, representing Colombia at Cannes Festival.• Received a silver Effie award for the successful launch campaign of a job portal.

Bogotá, Capital District, Colombia

Responsibilities:• Leader of creative concepts and writing of advertising texts.Achievements:• Silver Nova award winner in the radio category that represented the first award for the agency. • Proved to be a valuable asset to the team, earning a promotion from intern to copywriter.

Ma Sustainable Development And Corporate Social Responsibility, Sustainability Studies

Bachelor In Social Communication And Advertising

Programa De Intercambio (Icos) Licenciatura En Comunicación Publicitaria E Institucional