Anas Hoque Email & Phone Number

Boston, Massachusetts, US

Amsterdam, North Holland, NL

• Embedded Partnerships
• Global management of scaling MessageBird Embedded Partnerships with ISVs, SaaS Platforms, ESPs, CDPs, CRMs and Marketing Automation platforms through direct sales, reseller and indirect business development motions
• Developed account plans and executed relationship matrices with 20 strategic partnerships to achieve 100% customer retention target via annual contract renewals of $2M ARR (Notable partners: Airship, Acoustic, Acquia.
• Exceeded growth quota in delivering incremental $1.2M gross margin by identifying up-sell opportunities of account expansion and cross-sell opportunities of new channel adoption across Email, SMS, WhatsApp and.
• Conducted product demonstrations with Solution Architects and collaborated across Customer Success, Technical Account Management, Engineering and Enablement to drive continued adoption of MessageBird platform APIs and.
• Derived accurate weekly forecasts and business reviews for executive leadership with detailed plans to convert pipeline

San Francisco, California, US

• Agency Partnerships
• Built and lead global business development and channel partnerships team to drive awareness and evangelization of Iterable’s Marketing Automation & CRM solutions
• Executed global partner strategy and referral agreements with over 150 agencies and consulting firms to grow business development sourced revenue from $762K to $10.2M (Notable logos: AMC Networks, A&E Networks.
• Forged relationships with partners to enable account mapping, comarketing opportunities and direct lead flow to generate $24.1M in pipeline and 212 net-new BD referrals (Notable partners: Accenture Interactive, Ansira.
• Established agency service network to supplement Iterable’s solutions with complementary managed services and provide greater value to clients while reducing SA/SC requests by 30%
• Developed and administered enablement and training program to qualify partners for reciprocal lead flow

New York, US

• Programmatic Media
• Completed integration of AppNexus platform across O&O inventory endpoints: SSP - Digital Video (DIRECTV, DIRECTV NOW), Ad Server - Web Publishing (att.net, att.com), DSP - Addressability (Cross-Screen)
• Implemented new onboarding and testing process for operationalizing programmatic video and built executive dashboards through PowerBI for visualization
• Drove $5MM in incremental Digital Video revenue by increasing fill-rate by a 200% in available impressions and 400% in filled impressions, averaging $30K per day
• Scoped implementation plan and designed architecture for technology enhancements: PreBid (moving towards 1st-price auction modeling), Pre-Fetch (making ad decisions ahead-of-time), Fallback (consumer experience), Video.

Dallas, TX, US

• Marketing Technology
• Led evaluation, implementation, and execution of Marketing Technology Stack for DIRECTV NOW; Adobe Marketing Cloud, Outbound Marketing Platform, Personalization Engine, Dynamic Creative Optimization, SDKs
• Farmed dedicated IT Development and Managed Services via internal and external resources; negotiated product, consulting and resource costs by leveraging economies of scale and on-premise solutions; $6MM.
• Established first ever in-house trade-desk to control advertising spend and delivery optimization; Facebook Custom Audiences, Google AdWords, AppNexus, PMPs; delivering $500K/month of paid media with $900K annual.
• Supported various marketing and business units such as DIRECTV, DIRECTV NOW, AT&T THANKS and myAT&T
• Introduced new paid social buying strategies and ad networks, shifted buying to cost per engagement model; improved ROAS by 70%

El Segundo, CA, US

• Digital Revenue & Up-Sell
• Managed cross-functional team consisting of content strategists, producers, designers, and copywriters to deploy cross-channel marketing campaigns entailing Web, Email, Social, Mobile, Set-Top Box and Paid Media tactics
• Delivered 10 integrated strategies per month driving KPIs for enterprise Business Units: PPV Events, PPV Cinema, Premium Networks, Sports Packages, Streaming, 4K, Product Enhancements and Advertising Sales
• Designed streamlined communication process to ensure timely and successful campaign execution: internal documentation confirming tactics and timeline, external brief provided to Business Units with set meeting cadence
• Collaborated with Business Intelligence and Analytics teams; prepare segmentation to enhance targeting, implement tagging for tracking, provide post-campaign reporting and insights through scorecards and dashboards
• Executed $2.2MM paid media spend through 3rd-party advertising networks and media partnerships; monitored agency performance, pitched media plans to Business Units to garner funding, proved ROI via view-through.

El Segundo, CA, US

• Digital Care
• Managed Paperless Bulk Enrollment Process with 85% success rate, coordinated effort with 6 other teams; increased total paperless enrollments by 5%, equating to $3.5MM Lifetime Savings
• Discovered registration failure issue by reporting weekly KPI status using Omniture to track site and digital campaign performance; followed up with IT to have issue resolved (500% decrease in failures)
• Provided weekly updates of Service Desk Requests (SDR) for DOTCOM improvements to ensure timely completion and optimal performance, closed 40% of SDRs
• Conducted competitive audit on offering Bitcoin as an alternative payment method; recommended against adoption based on inefficient operational and transactional costs