Ana Sasso Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

- Liderança de time de planejamento.- Desenvolvimento de estratégias de crescimento para talentos, influenciadores e jogadores.- Desenvolvimento de estratégias de negócio alinhadas à diretoria e área comercial.- Construção e monitoramento de indicadores-chave de desempenho, metas e objetivos da companhia, garantindo o alinhamento com times e a conformidade com as diretrizes da companhia.- Responsável pela definição e implementação de estratégias de comunicação que suportem o planejamento de vendas, contribuindo para o alcance das metas comerciais da companhia.

São Paulo, São Paulo, Brasil

• Desenvolvimento e implementação de estratégias integradas para clientes de diversos setores, alinhadas aos objetivos de negócio e tendências de mercado.• Análise contínua do ambiente competitivo e do comportamento do consumidor para identificar oportunidades de crescimento e novas abordagens criativas.• Colaboração estreita com equipes criativas e de conta para garantir a execução eficaz das estratégias, mantendo a consistência da marca em todos os pontos de contato.• Avaliação de resultados e otimização contínua das estratégias com base no desempenho das campanhas e feedback dos clientes.• Lançamento bem-sucedido de campanhas de branding, resultando em aumento na percepção da marca e preferência do consumidor dentro do mercado-alvo.• Jurada do Effie Awards em 2022.

São Paulo, Brazil

• Liderança de equipe, encabeçando estratégia e campanhas de lançamento entre Produto, Vendas, Perestroika e fornecedores.• Gerenciamento de performance das campanhas, construindo análises de resultados qualitativos e quantitativos junto a fornecedores para insights e melhorias.• Criação e execução de campanhas de geração de demanda e mídia para diferentes personas e canais.• Desenvolvimento da estratégia de marketing 360 com foco em branding e performance de vendas, implementação e operacionalização da estratégia.• Lançamento bem-sucedido de campanhas, gerando aumento médio de 25% no engajamento do público-alvo e nas taxas de conversão.• Desenvolvimento de estratégia de marketing de conteúdo altamente eficaz, resultando em aumento de 15% no tráfego do site e na geração de leads qualificados.• Criação de personas detalhadas e segmentação de mercado para orientar o desenvolvimento de campanhas publicitárias altamente direcionadas e eficazes.

São Paulo

• Leader of strategic planning for Souza Cruz (Latam) premium brands and multichannel projects, focusing on communication strategy and working together with different areas and international units of the company and the client.• Specialist in moderating workshops on design thinking and co-creation methodologies, mapping challenges, generating reflection and willingness to change in aspects related to strategy, product, brand management, consumer journey etc. Knowledge in agile methodologies.• Responsible for developing strategic communication in marketing activations, focusing on customer and consumer needs.• Conducting brand management, conducting analysis based on field research and monitoring of qualitative research, in order to provide knowledge about brand vision and market conversion.• Member of the company's Global Diversity Committee.

São Paulo E Região, Brasil

• Responsible for developing projects aimed at improving and creating products and services based on customer journey analysis and consumer insights, in order to improve the shopper experience and increase the volume of purchase intentions. • Leader of digital communication project for retail and internal public, besides elaborating and executing content planning in campaigns targeted to audiences with diverse needs. • Development of planning and execution of small and large events, such as Rock in Rio and Lollapalooza, as well as workshops, communication actions and endomarketing campaigns, in order to ensure corporate communication consistent with the institutional strategy and business lines.

São Paulo, Brasil

• Development of communication, marketing and business planning and strategy projects based on workshops on co-creation methodologies, generating a change of mindset and stimulating innovative and creative thinking.• Carrying out projects in partnership with HR, Communication and Marketing areas of clients, to raise problems related to the employer brand, organisational culture of innovation, diversity and social responsibility. Carrying out actions to mitigate the issues found, bringing workshops, expert lectures and discussion spaces focused on the issues found.• Management and development of an international project, serving Alés Group, a French company, in its position in the United States. Responsible for planning, executing and monitoring content and digital communication for the group.• Responsible for managing a content portal related to various topics, especially literature, with contributions from more than 50 Brazilian writers worldwide.• School management of courses for the final consumer, focused on diversity, innovation and writing, and curatorship of speakers for client company events, according to the requested theme.

São Paulo E Região, Brasil

• Responsible for the development of planning and communication strategy projects, supporting the management of the content portal related to various topics and the school of courses for the final consumer.

São Paulo E Região, Brasil

• Responsible for the implementation and strategic development of content in the digital communication area of popular magazines from Editora Abril and, later, Editora Caras / UOL. • Digital content management for an entertainment magazine website and social media. During the period, the magazine's Facebook page was the largest entertainment page in the world, with more fans than People magazine.• Participation in the 32nd edition of the Abril Journalism Course (CAJ), in 2015. First place in the Startup Weekend held in the same edition with the project Quero Estágio, for the magazine Você S/A.

Brasil

• Responsible for developing content for an entertainment magazine and institutional projects, such as Educar para Crescer and MdeMulher.• Conducting in-depth interviews, event coverage, program recordings and subsequent production of digital content and reports.• Feasibility of relationships with public relations agencies and press relations, in addition to soap opera authors.

Barueri, São Paulo, Brasil

Osasco, São Paulo, Brasil

Marketing, Marketing

Graduate Diploma, Branding

Bachelour, Communication: Journalism