Anas Sami Email & Phone Number

Bedford, Massachusetts, United States

• Brand Strategy:
• Created a guidebook for sales and marketing teams on our target consumer profile
• Developed a brand messaging hierarchy for the marketing team to utilize in media, PR, Ecom and influencers
• Worked with product and regulatory teams to identify new marketing claims, and submit to regulatory agencies for approval
• Worked with internal design team to create a content framework for in-store displaysBrand Commercialization:
• Owned and managed Ecom content strategy and execution (imagery, video, written contents, premium contents)

Dhaka, Bangladesh

Led a team of 100+ people across marketing, sales and IT departments to automate their CPG retail sales process and build back-end foundations for data analytics.Managed BDT 2mil. of investments in Sales Automation IT Systems.Roles: Mobile App Development, Field Sales & Distributor Training, Performance Monitoring, Data Analytics Design, IT Process.

Battle Creek, Michigan

• Innovation marketing and strategy lead for the kids cereal brands: Rice Krispies, Froot Loops, Apple Jacks, Corn Pops, Krave and Mashups.Led cross-functional teams (Analytics, Brand, R&D, Packaging, Supply Chain.
• Line Extension: 4 launches in 2020 (~$27m forecasted gross sale)
• Food News: 4 launches in 2020 (2% $ lift on core brands)
• Future Pipeline: Initiated projects for 7 line extensions, 4 food news and 3 licensed cereal (~$53m forecasted gross sale)Roles: Market Research, strategy formulation, concept finalization, recipe selection, packaging.
• Co-led restructuring of Rice Krispies innovation strategy, expanding footsteps in two new seasons ($2.5m/year) and filling up innovation pipeline till 2023
• Created a food renovation strategy and pipeline for Cocoa Krispies brand, expecting to stop $ decline by 2% by 2022

Battle Creek, Michigan

• Worked within the Integrated Marketing Team with focus on Keebler Brand.Highlights:
• Partnered with cross functional team to design a new Experience Plan for Keebler Sandies Cookies (to be implemented in 2019), and presented it to senior leadership.
• Worked with customer marketing team to devise a sales force incentive program with the objective of boosting Keebler Sandies’s Feature and Display Conversion Rate.
• Collaborated with partners from social media platforms (YouTube, Facebook, Instagram, Twitter, Snapchat and Pinterest) to study the effect of social media engagement on a brand’s sales, and shared findings with the.
• Analyzed shipment, consumption and competition data (both Nielsen and internal sources) to create monthly business tracker charts for Keebler Club Crackers.

Dhaka, Bangladesh

• Brand Management role for ACI's flagship pest control brand, ACI Aerosol Insect Spray, in collaboration with SC Johnson.Highlights:Market Development
• Coordinated a market expansion project to push ACI Aerosol in semi-urban and rural markets of Bangladesh. This resulted in a 30% pts. increase in household penetration of the brand over a period of a year and a.
• Implemented a qualitative research project to deep dive into competitive landscape of pest control market in Bangladesh. Research findings helped ACI Aerosol gain market share by 6%+ pts. over two years.
• Analyzed market audit and other research reports from Nielsen and Kantar routinely to identify regional bottlenecks and scopes. As a result of continuous remedial actions and strategic market targeting, ACI Aerosol’s.
• Launched ACI Aerosol Handy (Oct 2015), the smallest and cheapest Aerosol pack available in the country. Strategic positioning of the pack enabled ACI Aerosol to enter the predominantly larger pest control market.
• Launched ACI All-out Liquid Vaporizer (Feb 2017). This product expanded ACI’s pest control business into a new category.Roles in Innovation: Packaging Design, Pricing and Trade Structure Formulation, Distribution.

Dhaka, Bangladesh

Taught Mathematics and Analytical Ability for university admission and SAT exams

Master Of Business Administration - Mba, Brand And Product Management

Key Coursework: Marketing Analytics, Brand Strategy, New Product Development, Marketing Channels, Digital Marketing Certificate: Business.

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: IBA Communications Club, Community Action, Volunteers for Bangladesh