Anastasia Panchenko Email & Phone Number

Amsterdam, North Holland, Netherlands

- Overseeing production operations for 10+ mobile games (incl.,Hustle Castle, Global City, Grand Hotel Mania) encompassing synching with creative producers, scoring and pitching ideas, analytics, data-driven strategy development, team coordination, communication with studios, and presentation of results to stakeholders.- Got promoted to the position of Head of Creative Team due to strong team leadership skills and excellent performance. - Monitoring various genres, identifying top spenders, and developing creative strategies based on successful criteria. Analyzing viewcharts and testing hypotheses to drive data-driven decision-making.- Hiring, leading, and mentoring a dynamic team of 25+ employees comprising creative producers, motion designers, and illustrators within project teams.- Trained team mates, guiding them from junior or middle positions to lead and senior roles.- Revamped the team structure by implementing the role of Team Lead, resulting in enhanced team expertise and improved quality of production.- Optimized the production process and enhanced transparency by implementing Notion.

Amsterdam, North Holland, Netherlands

- Oversaw the marketing production operations for the mobile game American Dad! Apocalypse Soon with 5M+ downloads, including planning of monthly marketing budgets and production volumes for both creatives and in-built mini-games. - Led a Creative Team consisting of 2 members (motion designer and illustrator) and managed an outsourced team, collaborating closely with creative agencies.- Implemented a pipeline that significantly improved user acquisition. - Expedited the approval process for mini-games and advertising materials, resulting in improved user acquisition (UA) quality and a 30% reduction in production costs, due to effective negotiations with Disney as a franchisor.- Improved the continuous production of mini-games, accelerating the output from 1 game every 6 months to 20 games within 5 months, while implementing an efficient communication system with subcontractors and the outsourced team.

Amsterdam, North Holland, Netherlands

- Managed all aspects of game production for American Dad! Apocalypse Soon, from scripting and logic development to creative concept design (including setting, characters, and mechanics), drafting technical requirements for animators, developers, and artists for customized spine-animations and game assets, and overseeing quality control processes.- Crafted scenarios and edited video creatives, while also preparing PSD scenes for animation.- Prepared materials for App Store Optimization (ASO) including market analysis, concept development, and realization, which involved creating icons, screenshots, and graphics for app features.- Developed a comprehensive library of game assets from scratch.

Moscow, Moscow City, Russia

- Got promoted to the position of Design Team Lead from Senior Designer due to taking initiative and strong expertise in design. - Led and mentored a team of 3 junior and middle designers.- Managed the entire creative production process for mobiles apps and games, which involved conducting competitive analysis, preparing creatives for tenders, and overseeing motion design and character animation.- Designed banners for mobile app and game advertising across platforms including myTarget, Facebook, AdWords, and DSP.- Contributed to filming ad campaigns for a diverse range of brands including Delimobil, Yandex services, Citimobil, Beru, Ozon, and OBI.- Designed 10+ HTML5 games in collaboration with developers.

Moscow, Moscow City, Russia

Graphic Design

Bachelor'S Degree, Linguistics