I’m currently interning as a UX/UI Designer at a Finnish startup building a marketplace for artists. I’m designing layouts of promotional materials and redesigning the website and user interface to enhance usability, making it easier for artists and buyers to connect.

Team Management: Led a team of marketing professionals, providing direction, support, and motivation to ensure the successful execution of marketing campaigns.Campaign Coordination: Coordinated marketing mailings, materials, and website content to ensure consistency and alignment with marketing objectives.Data Analysis and Reporting: Organized and analyzed data from various digital marketing activities using Yandex.Metrika and Google Analytics. Provided insights and recommendations based on campaign performance.Advertising Campaign Management: Managed advertising campaigns across multiple platforms, including VKontakte, Facebook, Instagram, and MyTarget. Monitored and optimized campaigns to achieve target metrics and ROI.Budget Planning and Control: Supported the planning and budgetary control of digital marketing projects, ensuring resources were allocated effectively to meet campaign goals and business objectives.

Advertising Campaigns: Conducted advertising campaigns across social media and search platforms, including Google and Yandex. Monitored and optimized campaigns to achieve key performance indicators (KPIs).Digital Brand Asset Management: Created and managed digital assets such as banners, flyers, and graphic content to support marketing campaigns and brand identity.Email and SMS Marketing: Developed and executed targeted email and SMS marketing campaigns to engage customers and drive conversions.Social Media Management: Oversaw the company's social media presence across organic and paid channels. Created content and managed engagement on platforms like Facebook, Instagram, and VKontakte.Data Analysis and Reporting: Leveraged tools like Google Analytics and Yandex.Metrika to extract and analyze data from online user activity. Generated insights to guide marketing strategies and improve campaign performance.Influencer Collaboration: Coordinated with influencers to promote the brand and enhance reach. Managed relationships and negotiated terms to ensure successful partnerships.

Social Media Manager / Digital Marketing Specialist- Social Media Management: Oversaw and managed content on Instagram, Facebook, and VKontakte. Ensured consistent brand messaging and engagement across platforms.- Advertising Campaigns: Planned and executed targeted advertising campaigns on VKontakte, Facebook, Instagram, and MyTarget. Optimized campaigns for performance and ROI.- Content Creation: Developed unique content that aligned with brand objectives and resonated with the audience. Collaborated with design and copywriting teams to produce engaging posts.- Data Analytics: Utilized Google Analytics and Yandex.Metrika to monitor and analyze user activity and campaign effectiveness. Generated insights to inform strategy and improve outcomes.