Anastassia Knight Email & Phone Number

Los Angeles, CA, US

Las Vegas, NV, US

Los Angeles, California, US

• Define project scopes, timelines, and deliverables for various digital initiatives, including social ideation, content creation, gifting, Augmented Reality, and digital experiential projects for HBO Max and Pizza Hut.
• Formulate and implement diverse campaign programming throughout the entire project lifecycle, ensuring alignment on timelines and budgets by consistently tracking campaign progress
• Overseeing and allocating resources for internal and external teams to ensure timely approvals and budget-friendly assets
• Foster meaningful relationships with creators and agencies to assess and execute creative engagement opportunities
• Collaborate with internal teams and design production vendors to optimize campaign experience by preparing reports, briefs and recaps for stakeholders from project initiation to completion

San Francisco, CA, US

New York, NY, US

• Identify, onboard, and incubate growth for mid-tier and microinfluencers by fostering trust, ensuring alignment in campaigns
• Formulate and implement diverse creator campaigns through ongoing ideation campaign development, support, and strategic consultation around major initiatives and key moments
• Drive increases in top-line revenue by analyzing industry trends, especially with competitive opportunities to leverage live streaming and e-commerce
• Maintain thoughtful relationships with creators and creator agencies to gauge ongoing sentiment and engagement opportunities
• Collaborate with cross-functional teams to optimize creator experience by preparing reports, campaign briefs and recaps for clients at each stage

Melbourne, Victoria, AU

• Onboarded and nurtured relationships with talent, agencies, and up-and-coming influencers to garner partnership opportunities
• Created innovative business models for attracting creators to the Link in Bio space, through collaborations with cross-functional teams and improving brand collaboration for both microinfluencers and top tier talent
• Established best practices for optimizing Linktree across influencer social platforms, through an always-on consulting approach
• Measured and reported on activation performance and KPIs, ensuring that more talent is adopting Linktree in their bios

New York, NY, US

Define the role, responsibilities, and onboarding training model for new hires which helped grow the team from 4 to 17 employees in 6 monthsManage onboarding, reporting analytics, social media programming, and troubleshooting on behalf of creators by providing custom strategies for each individual clientEstablish processes to strategically facilitate and.

New York, NY, US

• Served as strategic expert to clients by developing and implementing long term execution plans for paid media
• Plan campaign strategy, audience weighting, and budget allocation through custom digital partnerships for Warner Bros. movie titles (Detective Chinatown 3, The Way Back, SCOOB!)
• Oversee campaign stewardship by managing and educating 3 assistants, providing clear direction on project management
• Analyze revenue trends, uncovered challenges and developed benchmarking solutions which increased client revenue generation
• Spearhead Paid Social strategy across a multitude of digital publishers, including Facebook, Instagram, Twitter, Snapchat and Pinterest
• Manage over $15MM in paid spend by facilitating budgeting and pacing, campaign creation and optimization

West Hollywood, California, US

• Managed talent clients' personal brands and innovate new ways to monetize their personal brands through a 360 approach, including podcasting, brand creation, endorsements and television.
• Spearheaded new marketing and sales department by creating project management processes to manage campaigns for over 200 incoming brand deals
• Established and sourced influencer database, using analytic technology (Creator IQ, Captiv8, Paladin) and social listening on YouTube, Instagram, Twitter, Facebook, and Twitch
• Developed proposals to 30+ incoming RFPs by creating custom media packages for sales pitches, case studies and presentations, which resulted in 200% increase in new business won
• Grew digital brand presence by presenting strategic insights reflecting trends in digital media, influencer marketing, and social platform best practices
• Planned audience weighting, campaign strategy, budget allocation, and custom program partnerships for sales projections and pipeline reporting

New York, New York, US

• Strategically developed long-term digital marketing campaign programs by optimizing brand performance and managing campaign tools
• Led fulfillment of digital media technology by assessing performance of campaign tools (CreatorIQ, Captiv8, HYPR), and synthesizing social media analytics into digestible recap reports for key stakeholders and executives
• Spearheaded social media campaign execution with agencies, talent and production to ensure high quality delivery of related assets
• Communicated with legal to negotiate and issue contracts direct to providers, influencers, and digital clients
• Managed RFP response process for 50+ campaigns by translating client KPIs into actionable, measurable objectives
• Established airtight campaign performance by curating client-specific social content, reporting, and audience strategy across all major social platforms (YouTube, Instagram, Facebook, Twitter)

Los Angeles, CA, US

• Facilitated day-to-day marketing operations, through direct talent management, contracts, and campaign status reports
• Led re-packaging of ad products to transition StyleHaul from a traditional MCN to a full service production ecosystem through project managing influencer campaigns and programs and hosting off-site branding events and.
• Spearheaded influencer recruiting and client outreach process for 10,000 network creators, which improved retention rates and growth of the overall network roster
• Researched and reported on YouTube talent, content trends, and metadata analysis for 6,000 creators by collaborating with Audience Growth Manager and Brand Strategists
• Created outreach process for all 10,000 influencers, which improved daily project management of talent and campaign reporting workflow
• Fostered direct ongoing relationships with digital influencers, agents, account managers and 3rd party vendors by planning and executing off-site industry events

Los Angeles, California, US

• Produced influencer campaigns with external agencies to launch seasonal assets, which increased Q3 sales by 25%
• Coordinated and maintained schedules and editorial calendar of events for Chief Executive Officer, Chief Operations Officer, and Director of Partnerships
• Managed the day-to-day social voice of a range of clients and spearheaded cross functional projects for the Beautycon Subscription Box supply chain
• Collaborated with Talent team leaders to proactively identify, track, and pitch brand partnership opportunities
• Oversaw digital partnerships and festival activations, through brand marketing and utilizing social listening services
• Monitored and compiled reactions to festivals and special events by examining influencer behavior and key learnings

Poughkeepsie, NY, US

• Created compelling communication material (i.e. presentations, flyers) using multiple types of software, including PowerPoint, Adobe Photoshop, and Illustrator
• Managed social media account platforms for the company, including Facebook, Twitter, Tumblr, and Instagram
• Expanded social network outreach by 60%, reaching 1,500 students interested in graphic design and media
• Maintained and updated company website weekly, tracking press clips and media coverage
• Supported Marketing team in conducting various research projects, developing press kits, presentations, and promotional summaries
• Created effective media-centric lesson plans for K-12 students, using graphic design, FinalCut Pro, and Creative Suite

Poughkeepsie, New York, US

• Organized facilities and managed all event details, including decor, location, special guests, catering, and equipment for over 100-200 student organizations
• Oversaw arrangements with third-party vendors and services, managing invoice payments and client purchase records
• Managed event calendars, design, contracts, and financial records for 400 weekly campus events
• Designed and produced 400 events and project delivery elements within weekly time limits
• Conducted pre- and post-event evaluation reports on outcomes and venue logistics for 5 campus events per week
• Organized and tracked campus event scheduling using various software (ImageNow, Event Management System (EMS), and Facility Focus)

• Monitored beauty product development, packaging, merchandising, and SKU rationalization for over 5,000 products
• Conducted competitive market analysis and financial summaries using Excel and Crystal Reports
• Coordinated shipments and point-of-sale tracking of proprietary accounts
• Developed surveys to identify trends, increasing advertising effectiveness by 30%, resulting in $25,000 of new sales
• Tracked improvements on tabulated product research (product tests, survey development), providing feedback and periodic reports to stakeholders

Poughkeepsie, New York, US

• Served as liaison between 2014 Class Council leaders and Main House, the largest dorm on campus
• Led team-building exercises and campus-wide diversity seminars
• Assisted in the coordination and management of training schedules for members of Class Council
• Coordinated and participated in events and meetings promoting internal and campus-wide diversity and inclusion initiatives
• Managed multiple social media network accounts (Facebook, Twitter, Tumblr) for advertising events and merchandise

Poughkeepsie, New York, US

• Prepared occupational classifications, job descriptions and salary scales.
• Directed collection and processing of time sheets and expense reports; prepared invoices for Accounts Payable
• Generated payroll and timecards using ADP, and prepared biweekly Excel spreadsheet reports for financial statements
• Managed confidential records of payroll and benefits, including direct deposits, retirement and insurance plans
• Administered regulatory reports, maintained employee records, and mediated labor disputes on behalf of clients
• Implemented communication programs between HR and Accounts Payable Offices to coordinate with employees

Bachelor Of Arts (B.A.), Japanese And Sociology

Sociolinguistics And Communications