Ana María Tobar Borrero Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

- Acquisition and prospecting potential clients from Colombia, Peru and Ecuador from different categories (CPG, QSR, Retail, Automotive, Finance).- Identify market opportunities to build a JBP in conjunction with brands, to achieve business objectives, with defined and measurable schedules built around strategic pillars of the brand.- Manage accounts, customer relationships and campaigns measurement.- Analyze market data, research and benchmarking to offer a complete business solution to different brands.- Develop and execute strategic campaigns for different brands, supporting their Brand Awareness strategies (brand positioning) and Location Awareness.

Bogotá, Distrito Capital, Colombia

- Marketing Analyst for the second biggest category in the company (ice cream), leading launches and supporting Crem Helado Tradicional and Crem Helado GOLD brands.- Definition and tracking marketing budget to optimize investments of the categories.- Creation and implementation of promotions and activities at the point of sale to ensure customer engagement and brand growth.- Lead the development process of new products and innovations to contribute to brand, channel and category development.- Identification and evaluation of the competition in the market, monitoring the health of the brands and proposals to block actions of the competition.- Lead product development through focus group, flavor profile testing- Coordinate and design communication and branding proposals for products and brands.- Financial execution and tracking of profitability indicators and P&L to propose timely actions that contribute to category profitable growth.

Cali, Valle Del Cauca, Colombia

- Tracking of Sell In, Sell Out, days on inventory of brands in Supermarkets and Drugstores.- Design POP material and visibility for brands such as Listerine, Neutrogena, J's Baby, Lubriderm, Carefree, Stayfree & O.b. and support execution campaigns nationwide.- Tracking and coordination events for the main clients and channels.- Lead projects and campaigns such as Brand Campaigns, Consumer Goods Forum, Seasonal Campaigns.- Responsible for the development, consolidation of the Trade Execution Plan and deployment to sales.- Development of eCommerce activities for supermarket clients.- Creation of Purchase Orders, quotes with agencies, and support the requests of sales team.

Cali, Valle Del Cauca, Colombia

- Tracking and controlling BME (brand marketing expenses) budget in the channels.- Tracking and controlling the free goods from trade marketing activities.- Lead projects and campaigns for channel and partners.- Responsible for the development, consolidation of the TEP (trade execution plan) and summons for the deployment to sales.- Support and tracking channel's offers.- Support brand and channel specialists and sales team with requests that are required for channel's and brand's.

Colombia

- Coordinate with Trade Marketing in store activities aimed at the traditional and modern channel in order to encourage purchase by customers, rotation and placement of products.- Provide support to the Marketing team in the development of strategies for the brands Millows, Grissly, Tipitin,Pirulito, Splot, Xtime chicles, Menta Helada.- Support and coordinate product development end to end.- Support Marketing Team in the implementation of business plans aimed at Colombina's main clients.- Coordinate with different suppliers delivery of materials for the activities in the main channels. Sales Tracking.- Field trip to the different channels in order to check prices and track competitors products.- Analysis of sales and margins of the Colombina confectionery area.

Planejamento Estratégico De Marketing

Grado En Administración Y Dirección De Empresas, Marketing

Grado En Administración Y Dirección De Empresas, Business Administration And Management, General