Gabriela Araujo Email & Phone Number

• Responsible for weekly meetings with the C-Level board, presenting insights, growth opportunities and adhoc studies;
• Product Owner on projects that automate routine analysis and operational functions in the area;
• SEO specialist for release strategy;
• Responsible for all the revenue forecast for new projects in the company.

• Responsible for revenue forecasting new projects;
• Responsible for detecting and tracking viral tracks (outlier behavior), and contacting key stakeholders about opportunities;
• Responsible for adhoc studies regarding consumer's behavior, seasonality and market competitors;
• ETL automations through Alteryx;
• Creation, maintanence and analysis of dashboards with Tableau;
• Tracklist optimization for playlists and products;

• Responsible for Filtr Brazil's playlist strategy, the biggest 3rd party playlist curator in Brazil, with +8M playlist followers through the main DSPs (Spotify, Youtube, Deezer, Apple Music);
• Big data experience working with daily data regarding +500 playlists;
• Highly focused on promoting Sony's content and reach new audience for the playlists;
• Responsible for SEO strategy for playlists and products on each DSP.

• Optmization, promotion and strategies to increase catalog consumption through Filtr playlists;
• Database creation for catalog tracks, including ISRC, URI tracks, genres and other attributes;
• Keyword optimization on Youtube.

• Media campaign creation and optmization;
• Weekly reports on campaign results and analysis;
• Mainly focused on consumer's segmentation database.

• Media campaigns, analysis and results;
• Target audience analysis;
• Responsible for department's cash flow management.

Miami, Flórida, Estados Unidos

• ETL automation for a new dataset including demographic data and other attributes;
• Creation, maintanence and analysis of a new dashboard with Tableau;
• Development of new KPI's for latin music consumption in the United States;
• Data mining for brazilian music consumption in the United States, with growth strategies.

• UFRJ's junior enterprise;
• Responsible for digital marketing projects with external clients.

• Responsible for cashflow management;
• Assisting in lectures and events organization.

Mestrado Em Ciência Da Computação, Data Science

Economia

Formação Executiva Em Machine Learning

Mba Jr.

International Relations And Affairs