Ana Y. Email & Phone Number

New York, NY, US

Herzogenaurach, Bavaria, DE

adidas Global - Purpose Marketing Strategy Brand Communications + Account Management: Support development of client brand’s long term Global Purpose Marketing strategy anchored in Inclusivity and Sustainability. This role identifies, drives and reports against the execution of Global Purpose initiatives and programs that leverage client brand's partners.

• Serve as manager for event production & staffing, navigating clients’ needs, working directly with vendors, and managing production and operational team on and offsite in order to drive event objectives forward, and.
• Serve as consultant with to create and execute strategies to boost client’s social media and brand presence – working with client’s specific goals and budgets to develop a work plan and timeline
• Manage initial development of product’s social media pages and educating client on managing assets and best practices
• Ideate content and manage production of content – including photos, videos, live steams, webcasts, podcasts
• Identify key tactics and talent to utilize influencers, bloggers, and other media
• Facilitate partnerships with other brands and individuals on social media

New York, NY, US

• Contribute to public relations initiatives for magazine promotion and franchise events, supporting director of editorial development and programming with content development and programming efforts, including ideation.
• Manage guest lists and media lists and other production related aspects for multiple franchise events, including red carpet movement, talent booking, and onsite execution of fan interactions, giveaways, and social.
• Assist with magazine promotion and press outreach by developing and maintaining relationships with relevant media and outlets. Facilitate media partnerships and initiatives through pitching magazine’s editors for.
• Monitor and track broadcast and print coverage to create press reports using Cision, Critical Mention and BurellesLuce platforms.
• Assume lead role in the development of creative social media plans to promote key franchise events to increase consumer engagement and education of event, including offering contests, post writing, and creation of.
• Work closely with talent management agencies in booking and logistics for celebrity appearances, photo shoots and event participation. KEY ACHIEVEMENTS:

New York, NY, US

• Responsible for talent logistics and management, social media development and sponsor activation for Festival People en Español, two-day franchise consumer event that averages over 20,000 in attendance.
• Collaborate at multiple phases with creative services, internal sales, marketing, public relations and editorial department staff, as well as Festival talent management, media partners, and clients to facilitate.
• Work closely with program director and LeadDog Marketing Agency to manage talent relations, logistics, programming, content calls, and monitor costs. Ensure account management of day-to-day deliverables relating to.
• Manage event timelines and ensure implementation of all required elements for sponsors as well as coordinating event ticket dissemination to promotional partner / consumers.KEY ACHIEVEMENTS:
• Due to reduction in staffing, requested by management to assume responsibility for the three critical areas of talent logistics and management, social media and sponsor activation for this live event.
• Provide creative direction in developing social media strategy that includes celebrity takeovers, contests, giveaways, artist events and video submissions.

New York, New York, US

• Assist the magazine’s editorial and photo department with all administrative duties, including managing multiple calendars, coordinating travel, answering phones, submitting expense reports and budget management..
• Assist photo director and creative director in production of celebrity photo shoots, along with tracking print / digital photo usage and reporting to agencies.

Stockholm, Stockholm County, SE

Part of a nationwide network of 1,000 campus influencers driving Spotify awareness and education on campus.

Bachelor Of Science Degree, Advertising And Marketing Communications

Digital Marketing Work-Ready Program, Search Engine Optimization And Search Engine Marketin