Ángel Ballesteros Email & Phone Number

México, Mexico

Responsible for driving sales growth and expanding our market presence within the region. My key responsibilities include: • Prospecting: Identifying and targeting potential clients and business opportunities to expand our customer base. • Client Visits: Conducting regular visits to current and potential clients to establish and maintain strong relationships, understand their needs, and provide tailored solutions. • Direct Sales: Leading direct sales efforts by presenting our innovative healthcare solutions, negotiating contracts, and closing deals to achieve sales targets. • Market Analysis: Conducting thorough market research to stay informed about industry trends, competitor activities, and potential growth areas. • Strategic Planning: Developing and implementing effective sales strategies to drive revenue growth and meet organizational objectives. • Customer Support: Ensuring exceptional customer service and support by addressing client inquiries, providing training, and troubleshooting any issues. • Collaboration: Working closely with cross-functional teams, including marketing, product development, and customer service, to ensure a cohesive approach to market penetration and customer satisfaction.

Latam

Responsible for overseeing the commercial division and customer service operations in Mexico and the LATAM region, providing regular reports on the UK cluster situation, ongoing projects, and forecast scope.Serve as the regional leader for bidding and documentation processes across multiple countries, ensuring operational efficiency and compliance. Maintain open communication with specialists, training them in best practices and identifying key bidding points to enable the successful configuration and deployment of equipment, resulting in the development of autonomous distributors.Lead regional training programs aimed at enhancing brand positioning for all Penlon product lines, including anesthesia equipment, vaporizers, and laryngoscopes, targeting distributors within the clinical and technical B2B sector. This initiative has significantly impacted procurement orders, resulting in a total value of $5 million.Manage sales projections and quarterly reviews for spare parts, consumables, and stock for various brand devices, ensuring efficient inventory management and ongoing customer satisfaction.Drive technical commercial initiatives aimed at securing new prospects and aligning with the company's business plan to highlight the benefits of our solutions.Analyze and improve internal processes, resulting in a 40% reduction in time spent on customer service and project management reports.Lead operational training and continuing education processes for clinical and technical staff at distributor sites, enhancing their understanding of devices and their applications in the medical sector.Provide comprehensive support to distributors throughout the entire lifecycle of device acquisition, from negotiation to after-sales service, ensuring a seamless and satisfactory experience for customers across the LATAM region, including Brazil, Argentina, Colombia, Ecuador, Peru, Chile, Bolivia, Honduras, Guatemala, Costa Rica, Panama, Trinidad and Tobago, CCA, and Mexico.

Mexico

Leading the marketing strategy for the Home Care product line in Mexico, including high-flow therapy devices, circuits, and nasal cannulas, with a focus on brand positioning and home care solutions.Acting as the leader in distributor management and training, driving impactful commercial strategies for the use of devices in home care settings. Enhancing market understanding, responsiveness, and distributor proficiency in device utilization.Developing evidence-based protocols for home prevention and care, aimed at promoting the adoption of medical devices by healthcare professionals. These protocols aim to improve the quality of life for COPD patients, considering exacerbation levels, potential complications, and the availability of respiratory therapists for patient care. The primary goal is to reduce complications and hospital visits through evidence-based interventions.Preparing sales forecasts and analyzing performance, market intelligence, and participation in contract negotiations and pricing.Responsible for comprehensive clinical training and product support plans for distributors, ensuring thorough knowledge of devices and their appropriate usage, facilitating communication with specialist physicians.Negotiating with the two largest gas companies to open channels for oxygen-dependent patient bases, resulting in a 30% impact on commercial metrics.Leading the opening of new home care distribution accounts, overseeing the entire registration process, and proactively seeking opportunities to expand the distribution network for broader market reach.

Mexico City

Development and monitoring of projects for the utilization of different product lines and their applications in emergency, examination, diagnosis, treatment, and rehabilitation covering countries in LATAM: Mexico, Colombia, Panama, Guatemala, Costa Rica, CCA, Nicaragua, and Honduras, with a value of up to 6 million USD and a portfolio of 15 distributors through Salesforce and Monday.Responsible for providing quotations to customers with technical sales presentations to showcase product features and benefits, focusing on the philosophy of applying different solutions in any hospital area, increasing visibility to end customers regarding the different usage platforms and their positioning.Planning forecasts, optimizing supply chain efficiency to meet market demands, and prevent shortages.Negotiated and executed distribution contracts with key partners, fostering strong relationships to ensure effective distribution of high-quality medical products, reaching a level of commercial alliances worth 750,000 USD in purchase orders.Oversaw project monitoring, led by zonal sales managers in strategic locations such as Mexico City, Monterrey, and Guadalajara, actively monitoring the registration process of new distributors, ensuring compliance with regulatory requirements.Costa Rica Project: Valued at approximately 6 million USD, working with the documentation required by the ministry to reduce errors until its closure.Tender with the Ministry of Honduras and Nihon Kohden for a new hospital equipment project worth 500,000 USD.Business opening achieved with the public hospital of Barbados for the first acquisition of 30 invasive and non-invasive ventilators valued at approximately 1.5 million dollars.

Mexico City

Mexico City

Maestría, Administracion En Organizaciones En Salud, Terminada

Terminada, Especialidad En Administración En Organizaciones En Salud

Completada, Ingeniería Biomédica/Médica

Activities and Societies: GEA Ulsa