Andrew Block work email
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I'm a versatile digital marketer & senior analyst with 15+ years of experience. I develop forecast models, dynamic data-driven reports, and understand how to break down insights for executive leaders.I am directly involved with digital and business analytics (incl. Salesforce, GA4, Adobe Analytics, ERP, and many more), marketing, ecommerce optimization and measurement, and data visualizations. I use data to help organizations make critical business decisions that have positive financial outcomes. It energizes me to dive into data and help companies transform their businesses and improve their bottom lines.
Bold Orange
View- Website:
- horizontaldigital.com
- Employees:
- 143
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Director Of AnalyticsBold OrangeSaint Paul, Mn, Us
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Analytics LeadHorizontal Digital Feb 2024 - PresentMinneapolis, Minnesota, United States -
Report And Data EngineerThe Recy Group Jan 2023 - PresentChicago, Illinois, United StatesCreate reports that can be sent to customersCreate efficiencies for the team to be able to create customer-facing reports faster -
Sr. Manager Of Marketing AnalyticsAsset Marketing Services, Llc. Nov 2023 - Jan 2024Eagan, Minnesota, United StatesConsolidate data into data lakeBuild blended reports from various systems (GA4, ERP, Hyperion, CRM, etc.)Visualize data in Power BICoach internal teams on data and Power BI best practicesSupport various business units and executive leadership with reports and insights -
Director Of Analytics And InsightsJon-Don Jun 2021 - Oct 2023Roselle, Illinois, United StatesCreate foundations and processes for data-driven improvement, generate real-time reports, develop sales forecast models, align business goals to measurable KPIs, and drive commerce growth in the digital marketing team. -
Lead, Analytics And PersonalizationHorizontal Digital Nov 2020 - Jun 2021Minneapolis, Minnesota, United StatesConsult with clients on desired outcomes, formulating measurement strategies, aligning client goals to KPIs, and providing ongoing insights and reporting. Responsible for measurement and SEO best practices across the organization. Platforms include (but are not limited to): Adobe Analytics, Google Analytics, Power BI, Sitecore Experience Analytics, and Excel.
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Discipline Lead, AnalyticsRba, Inc. Oct 2015 - Nov 2020Wayzata, MnOversee best practices and approach to measurement across the company. Helped a $10 billion company drive 95% lead growth year-over-year. Work across clients and industries to analyze current trends, make improvements, and drive business growth. -
Director Of Analytics And InsightsMsp-C Dec 2013 - Oct 2015Greater Minneapolis-St. Paul Area*Develop new analytics-based products that result in additional revenue*Responsible for Search Engine Optimization (SEO) across several products*Report analytics and insights across all client work*Establish automated reports through Google Analytics, Adobe Analytics, and NetInsights*Pioneer attention-based metrics with several clients*Use data to help clients make business decisions*Educate colleagues on best practices*Create process and workflow… Show more *Develop new analytics-based products that result in additional revenue*Responsible for Search Engine Optimization (SEO) across several products*Report analytics and insights across all client work*Establish automated reports through Google Analytics, Adobe Analytics, and NetInsights*Pioneer attention-based metrics with several clients*Use data to help clients make business decisions*Educate colleagues on best practices*Create process and workflow protocols*Assist creative teams with solutions development*Participate in new business pitches and revenue generation Show less -
Manager, Digital StrategyHanley Wood Marketing Aug 2008 - Dec 2013Greater Minneapolis-St. Paul Area*Idea generation and digital projects that result in measurable results for clients.*Prototype and conceptualize websites and mobile apps. Present directly to stakeholders.*Create wireframes in Omnigraffle, Axure, and Visio to convey user experience.*Create proposals and specifications to win new business.*Direct input to improve quality and overall Q&A processes.*Created (planned, conceptualized, oversaw execution) an innovative application that tripled a client's traffic… Show more *Idea generation and digital projects that result in measurable results for clients.*Prototype and conceptualize websites and mobile apps. Present directly to stakeholders.*Create wireframes in Omnigraffle, Axure, and Visio to convey user experience.*Create proposals and specifications to win new business.*Direct input to improve quality and overall Q&A processes.*Created (planned, conceptualized, oversaw execution) an innovative application that tripled a client's traffic within six months.*Created and executed an internal knowledge base to centralize business intelligence.*Bridge the gap between clients and technical teams.*Created a monthly talk to staff about trends in digital. Present to 50+ meeting attendees.*Write blog posts about industry trends and best practices.*Analyze and report web analytics using Google Analytics and Omniture.*Internal "go-to" person for questions about all things digital.*Teach and coach colleagues on new technology, trends, and best practices. Show less -
Interactive ProducerThe Creative Group May 2008 - Aug 2008Greater Minneapolis-St. Paul AreaWorked on site at Hanley Wood Marketing as a contractor. Responsible for managing Web projects, resource allocation, and other assignments within the Interactive team. Hired on as a full-time employee at the end of contract position. -
Advertising CoordinatorCarsoup.Com Feb 2008 - May 2008* Responsible for coordinating and overseeing the production of online advertising & promotions. * Collaborate directly with Account Executives and clients to complete projects. * Experience with ExactTarget email marketing platform. -
Senior EditorCfaith.Com Feb 2004 - Feb 2008Brooklyn Park, Mn• Developed an online blogging community which grew to 1000 members in its first three months.• Authored several monthly newsletters that were sent to 20,000 individual email addresses.• Maintained a database of more than 22,000 articles using a Web‐based content management system.• Implemented and produced an online survey to gather member and visitor feedback; achieved a 10 percent response rate. Changes were made to our website based on customers’ responses to the survey.•… Show more • Developed an online blogging community which grew to 1000 members in its first three months.• Authored several monthly newsletters that were sent to 20,000 individual email addresses.• Maintained a database of more than 22,000 articles using a Web‐based content management system.• Implemented and produced an online survey to gather member and visitor feedback; achieved a 10 percent response rate. Changes were made to our website based on customers’ responses to the survey.• Established an online advertising program.• Developed an extensive list of online FAQs that addressed technical and site‐related questions.• Managed various projects in conjunction with the Support Manager and Content Manager. Show less
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WebmasterThe Inspiration Networks Jun 2006 - Apr 2007• Responsible for content management and membership oversight.• Converted a print magazine to an online magazine every other month.• Utilized Adobe Photoshop to design site graphics. -
Computer TechnicianGeek Squad Oct 2005 - Nov 2006• Responsible for diagnosing, troubleshooting & repairing PC software and hardware.• Advised customers about computer, hardware, software, and peripheral purchases after learning about their needs. -
Vice President Of Public RelationsSt. Cloud State University 2002 - 2003• Facilitated meetings and provided leadership to a 12‐member board.• Prepared news releases for University‐sponsored events.• Managed a $500,000 budget.
Andrew Block Skills
Andrew Block Education Details
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Mass Communication/Media Studies
Frequently Asked Questions about Andrew Block
What company does Andrew Block work for?
Andrew Block works for Bold Orange
What is Andrew Block's role at the current company?
Andrew Block's current role is Director of Analytics.
What is Andrew Block's email address?
Andrew Block's email address is an****@****ast.net
What is Andrew Block's direct phone number?
Andrew Block's direct phone number is +176363*****
What schools did Andrew Block attend?
Andrew Block attended St. Cloud State University.
What skills is Andrew Block known for?
Andrew Block has skills like Web Analytics, Digital Strategy, Seo, Email Marketing, Digital Marketing, Marketing Strategy, Mobile Applications, Analytics, Google Adwords, Search Engine Optimization, Marketing, Adobe Analytics.
Who are Andrew Block's colleagues?
Andrew Block's colleagues are Edmund Rosen, Nikhil Soni, Edward Stott, Luke Rivard, Hanish Pachori, Keval Shah, Jay Hillery.
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