Major Responsibilities:Create strong business plans· Be the Amazon expert by developing a deep understanding of Amazon strategies/roadmaps, organization, operations, shoppers , capabilities and best practices;· Creating strategic partnerships, educate internal organization on how to be successful at and collaborate with internal teams to develop plans to win;· Identify relevant KPIs, secure necessary data to measure and track accordingly;· Create and execute annual joint business plans (includes partnering with operations/supply chain/finance to enable key plan elements; collaborating with marketing/CSD for creation of relevant e-com packs);· Identify and execute relevant test and learn plans to improve business performance, internal learnings and capabilities;Manage trade budget · Develop strong understanding of various retailer programs' ROI · Allocate trade budget to specific programs that drive the business · Provide timely and accurate sales forecasts Drive category and sales growth, markets share & brand representation online · Translate category roadmaps and CAP's into actionable plans; · Develop and execute strategies and plans to meet assigned sales and market share goals;· Monitor and improve brand distribution, representation and discoverability;· Collaborate with brand/shopper marketing on key programs.

* Negotiating annual terms and conditions as well as costs, and proposing new services with our vendors to build joint business plans with Amazon;* Optimising vendor’s portfolio of products listed on the Amazon marketplace, their visibility and sales;* Collaborating with vendors to improve their operational excellence and supply chain;* Identifying the right business opportunities while delivering excellent customer experience;* Managing business and legal escalations through critical problem solving to find sustainable solutions;* Conducting deep dives to identify new opportunities to innovate and automate processes for better selling partner experience;* Taking ownership of impactful business driven projects by engaging with internal business stakeholders to dictate the direction of various programs.

• Provide comprehensive sales consulting expertise during complex sales opportunities; • Managing the post-sales delivery of private training events and other training projects, acting as OU's primary customer contact;• Develop specific areas of in depth expertise in addition to maintaining broad awareness of product skills;• Develop comprehensive training plans for customers in order to secure the sale • Respond to customer requests for proposal or information;• Help maintain ongoing relationships with OU customers and build new relationships as required; • Provide innovative training solutions to address customer requirements Maintaining a current understanding of curriculum, management processes and Oracle products and services;• Comply with Oracle business practices;• Act as trusted advisors to help maintain ongoing relationships with OU customers;• Operate in line with Oracle business practices and procedures.

* Establishing Direction: Develops the vision and strategies to achieve that vision; sets and communicates the long term direction of the firm and ensures that the short term goals, objectives and tasks are aligned and adjusted in anticipation and in response to outside forces and internal changes that impact achievement of the firm’s vision and strategies.* Alignment and Commitment: Builds consensus throughout the partnership and gains commitment behind the vision and direction.Ensures alignment of people; that partners’ have input, are heard and that opinions are considered through strong communication and effective listening skills and through effective mentoring.* Ensuring Execution* Setting a Personal Example

January 2016– March 2017Main objective: focus on improving sales and brand awarness in Romania for both Apple accessories and 3PP accesories- In charge with 16 brands distributed by Apcom CE, focusing on special projects, launches and display implementation in the main retail chains;- Project development with full iimplementation in the Apple Premium Resellers;- Following-up the sales and acquisitions of the major partners, providing immediate feedbak and suggestions of corrective actions in case of slow moving stocks;- Marketing campaigns negotiations and implementation;March 2014 – December 2016Main objective: Market Development for Bulgaria, Croatia and Romania- Signing new customers, the main focus being on main retail chains- Brand awarness (12 accessories brands)- Brand development- Project development with full implementation in the main retail chains in each country- Project development with full iimplementation in the Apple Premium Resellers in each country

Actively participate in the recruitment, selection and orientation of new employees to ensure sales continuity processes in storesFully support the need for people in teaming to reach their potential, providing regular feedback and coaching, taking corrective action if substandard performanceMeasure and report on progress in achieving team’s objectives and results and, if necessary, take measures to eliminate deviations from established standards that could negatively impact the businessFully in charge with marketing and promotional activities for the whole retail chainContinouslly developing the 3PP Accessories portfolio in order to reach ma all stores’ maximum potential Store openings:- April 7th 2008, iStyle AFI Cotroceni - March 15th 2013, re-branding of iStyle Baneasa store- May 15th 2014, re-branding of iStyle Polus Cluj

Actively participate in new employees recruitment and training process Negotiations with internal and external partners in order to develop products portfolio and in charge with the acquisitions for the entire iStyle chainIn charge with B2B and corporate salesProvide communication, direction and strategy to achieve stores’ targets

In charge with direct sales of Apple products and accessories;Actively involved in new stores openings, including product selection, communication and employee trainings- June 2nd 2006 re-branding to iStyle Romania- October 17th 2007 iStyle Polus Cluj opening- March 15th 2008 iStyle Baneasa opening- April 7th 2008 iStyle AFI Cotroceni opening

January 2001 – December 24 Editor in Chief of MacInfo Magazine;In charge with communication and brand awarness for the first Apple Premium Reseller in Romania;

Active participant in the organization of the opening of the first Apple Premium Reseller in Romania (Feb. 22nd 2000);Contribute to establishing of the company on the Romanian Market;