Transitioning to Kenvue. I lead our Digital Marketing, Tech & Media practice across Selfcare, Skin Health & Beauty and Essentials - Responsible for the following teams: Media, Audience & Segmentation, Content, Ad & Martech & eCommerce Marketing for EMEA. Main deliveries -Business Growth. Developed and implemented digital customer experience strategies, advanced segmentation & audience capabilities, enabling accurate portfolio planning as well as commercial and media execution throughout the usage of behavioral data, advance modeling capabilities and AI driven twin models, enabling to significantly grow revenue with new and recurrent buyers. Comms, Digital Strategy. Achieved +15% YoY ROI and managed >$200Mio Budget.Responsible for regional digital Campaign Management, as well as Digital & Media Performance Strategy & Execution. Internalized also all measurement capabilities via (1) MMM modeling, (2) Sentiment Analysis & (3) eCommerce analytics as well as managed major partnerships with media & creative agencies.AdTech & Blockchain. Co-Built Data-Layer powered by Blockchain / delivered +10% Savings.Developed & implemented an industry first media financial model leveraging log level data by co-building with Fiducia a media data-layer powered by Corda (private blockchain) publicly recognized in the “ANA Programmatic Transparency Study” and enabling to re-deploy 10% Media Savings across the organization. Additionally developing Smart Contract functionalities for payment reconciliation.Content Effectiveness, Consistency & Influencers. +10% Creative Uplift & 20% Efficiencies.Responsible to define our Creative Ideation & Production strategy, and deployed our influencer roaster, tools & campaigns. Built & deployed a 10+FTE in-House content studio managing all regional activities. IMplemented AI content quality tools and GenAI capabilities enabling faster go to market and efficiencies (20%)Training & Capability Building.+35% knowledge uplift for >800 employees.

Go to market strategy, new products launch and M&A

Advisor to Fiducia, supporting product development and growth.

Advisor to Adfidence supporting business development & product strategy.

Client advisory board formed to support Vidmob growths after Series D round

Transitioning to Kenvue. I lead our Digital Marketing, Tech & Media practice across Selfcare, Skin Health & Beauty and Essentials - Responsible for the following teams: Media, Audience & Segmentation, Content, Ad & Martech & eCommerce Marketing for EMEA. Main deliveries -Business Growth. Developed and implemented digital customer experience strategies, advanced segmentation & audience capabilities, enabling accurate portfolio planning as well as commercial and media execution throughout the usage of behavioral data, advance modeling capabilities and AI driven twin models, enabling to significantly grow revenue with new and recurrent buyers. Comms, Digital Strategy. Achieved +15% YoY ROI and managed >$200Mio Budget.Responsible for regional digital Campaign Management, as well as Digital & Media Performance Strategy & Execution. Internalized also all measurement capabilities via (1) MMM modeling, (2) Sentiment Analysis & (3) eCommerce analytics as well as managed major partnerships with media & creative agencies.AdTech & Blockchain. Co-Built Data-Layer powered by Blockchain / delivered +10% Savings.Developed & implemented an industry first media financial model leveraging log level data by co-building with Fiducia a media data-layer powered by Corda (private blockchain) publicly recognized in the “ANA Programmatic Transparency Study” and enabling to re-deploy 10% Media Savings across the organization. Additionally developing Smart Contract functionalities for payment reconciliation.Content Effectiveness, Consistency & Influencers. +10% Creative Uplift & 20% Efficiencies.Responsible to define our Creative Ideation & Production strategy, and deployed our influencer roaster, tools & campaigns. Built & deployed a 10+FTE in-House content studio managing all regional activities. IMplemented AI content quality tools and GenAI capabilities enabling faster go to market and efficiencies (20%)Training & Capability Building.+35% knowledge uplift for >800 employees.

I lead a Board level digital transformation initiative across 3 pillars - Data/Analytics, AdTech/Martech & Personalization. Responsible to grow consumer data (from 80Mio to 250Mio in 3 Years), grow personalized communications from 10% to 40% and deployed all Consumer Tech globally - Adtech (DSP / AdServer / DMP) and MarTech (CRM, CMS, CIM)) across 30+ Markets as well as pioneered building Salesforce’s first CDP.Revenue Growth through Consumer Data. Grew from 80Mio to 250Mio Consumer DB and led M&A acquisitions for Wamiz & Mindful Chef.Developed and scaled brand marketing data-driven strategies across main Nestlé Global Brands to capture consumer data, developed life-time value models enabling brands to accurately value & monetize their data and supported M&A teams to financially evaluate consumer data for 2 acquisitions (Wamiz & Mindfull Chef).AdTech & MarTech inHousing. Led >$30Mio IT Budget & 25 FTE Hub creation.Defined and implemented our AdTech (AdServer, DSP, DMP) and Martech (CRM, CDP, Analytics, CMS) in-housing strategy, inclusive of deployment of product teams in our Barcelona Hub and scaling across top 30 markets.Customer Experience & Digital Strategy for main categories (Coffee, Petcare, Food and Nutrition)Defined and deployed globally digital communication strategies and loyalty programs for 4 main global categories achieving a growth from 10% to 40% of Customer communications.Co-Built Salesforce CDP.Combined Mulesoft & Service Cloud to build what would become Consumer 360, Salesforces first CDP.Omnichannel Campaign Activation Capabilities . Led 10FTE Hub, +30% Non Working Efficiencies. Defined and deployed holistic campaign & CRM activation HUB in Lisbon supporting top 30 markets.

I lead all Media, Digital / Tech & CRM teams for the Dairy Business Unit (>$700Mio business) as well as been responsible for “Danone” umbrella brand. Responsible to build largest CRM platform in ES and create technology services to create additional revenue sources (pincode generation, vouchers & raffles)Business Growth through CRM. Achieved +8% HH Penetration & >120% ROI.Defined, deployed and maintained the biggest CPG CRM program in Spain, inclusive of marketing activations & technological deployments. Tech Services Revenue Generation. Generated >$150k/year revenue.Building innovative CRM services like unique pincode generation, raffles and vouchers generation which where sold to third party CPGs (Coca-Cola, Unilever etc) Media Management. Led >$50Mio Media Budget across all brands

Several Brand Management roles, leading brand strategy and execution for Actimel (>$100Mio), Danonino (>$60Mio) and Danet (>$40Mio) with responsability for:Product Development. Responsibility for E2E product development from new categories to range extensions (Actimel Spoon Format, Danonino Drinkable etc.)Commercial Strategy. Supporting commercial teams with sales folder & key listing in main retailers as well as overseeing promotional investment.Marketing Communications. Responsibility to define & activate 360º campaigns across ATL & BTL and KOLs