I am a marketer by heart, outlining market strategies, product development, targeted market initiatives and campaigns.Powerful skills of building and growing business areas to new strong market positions and proven track record of remarkable growth in sales and turnover of my products and portfolios.Stronghold of business development of digital media, data driven products and information platforms, driving growth by sharp market views and focus on core segments and customer needs and imperatives.Strong business leadership building on excellent professional skills and deep experiences:Unique expertise of product development and product management of digital media, data products, information services and solutions, from 10+ years as product manager and Head of product management in leading data driven media companies.Huge toolbox of marketing and digital communication, by performing a huge number of marketing campaigns of search, email, newsletters, SoMe, leadads, video and native content, employee and partner advocacy, enjoying unique skills of targeting by means of sharp messaging, channels and marketing mix. Large experience of sales management, sales campaigns, kick-offs, coaching and training of sales staff.Profound experience of building, developing and nurturing strategic partnership. Excellent negotiation skills as well as expertise of designing business models and commercial agreements to mutual benefit of the parties to achieve strong lasting business relations. Deep understanding of the power and business potential of commercial partnerships eg. for building unique content services, solutions and platforms. Market strategies, product strategies and corporate strategies building on in depth market and data analysis from performing and preparing several strategic processes and corporate strategies as well as from a my experience as freelance strategy consultant conducting a number of market analysis and strategic scenarios for a number of large Danish companies.Solid leadership experience from more than 6 years of management of product managers, project leaders, media specialists as well as assistants and student workers, applying specific leadership for development staff, building on strong values of personal freedom, professionalism, authenticy, transparency and strong emphasis on people development – achieving teams of amazing performance and high motivation.
Listed skills include Market Strategy, Market Analysis, Market Segmentation, Business Analysis, and 25 others.