Global Brand Marketing Lead
CurrentPart of the global brand marketing team. Responsible for global campaign execution, including research, budget, strategy, creative concept briefing and review, production, activation, data analyses and follow up. Working cross functional and in close collaboration with creative, social media and PR & communications teams. Leading branding projects from A to Z.Creating and implementing category strategies to reach the target consumer and strengthen brand and product perception. Have successfully introduced H&M Move in the Outdoor and Ski category with proven commercial and brand KPI results. Creating global campaigns for outdoor, running, ski, racket sports, yoga, and lifestyle.