Part of the global brand marketing team. Responsible for global campaign execution, including research, budget, strategy, creative concept briefing and review, production, activation, data analyses and follow up. Working cross functional and in close collaboration with creative, social media and PR & communications teams. Leading branding projects from A to Z.Creating and implementing category strategies to reach the target consumer and strengthen brand and product perception. Have successfully introduced H&M Move in the Outdoor and Ski category with proven commercial and brand KPI results. Creating global campaigns for outdoor, running, ski, racket sports, yoga, and lifestyle.

Specialized in Brand building and Communication through Sports Marketing. Long experience in project management, content & campaign creation and activation of all types of marketing projects with an interest for analysis of results, effects and brand strengths.

Responsible for global Sports Marketing strategy, budget and activations. Working with International rights-holders and athletes within outdoor, running, snow sports and golf. From January 2019 I was in addition to my role also managing the global Marketing budget, collection and collaboration launches, Paris fashion week events, global campaigns, and all bought media.

Responsible for global athlete and event strategy, budget and activations. Working with International rights-holders and athletes within outdoor, running, snow sports and golf. Developed a global roster of aspirational athletes and strategic partnerships.

Responsible for global athlete and event strategy, budget and activations. Working with International rights-holders and athletes within outdoor, running, snow sports and golf. Developed a global roster of aspirational athletes and strategic partnerships.