Georgia Andersen Email & Phone Number

Brisbane, Queensland, Australia

As the Digital Marketing Coordinator at QMF, I manage the digital channels for our flagship product, QLD Music Trails, using my digital marketing and communication skills to support the delivery of a world-first music tourism initiative that showcases Queensland's diverse landscapes and culture.Key responsibilities:· Support the execution of the Marketing and Communications strategy, with a focus on digital initiatives to achieve key objectives.· Apply data-driven insights and analytics to enhance audience development and engagement strategies.· Oversee all social media accounts (Meta & TikTok), continuously evaluating content and strategy for optimal performance.· Content creation for organic and paid social media campaigns, using Adobe Creative Suite & Canva.· Manage MailChimp eDMs including audience management and template creation. · Develop and maintain webpages using WordPress, optimising content to leverage opportunities for engagement and growth.· Write copy for events, webpages and social media, ensuring accuracy and relevancy across all platforms.· Assist QMF partners with promotional activities and foster strong relationships with stakeholders.· Coordinate and communicate with external stakeholders, including partners, media, patrons, agencies, photographers, ambassadors and suppliers.· Provide on-ground event coverage and support crisis communications and reputation management.· Contributing to end-of-campaign reports for external stakeholders.

Brisbane, Queensland, Australia

As a Marketing Coordinator for The Tivoli and its sister venue The Princess Theatre, I played a crucial role in executing and managing marketing initiatives for both venues. Reporting to the Marketing Director and Creative Director, my responsibilities included:· Planning, executing and measuring digital marketing strategies for both venues and their events.· Community management of digital channels including Meta, TikTok, LinkedIn, Google Business Profile and YouTube.· Producing photo and video content for organic and paid social media campaigns.· Creative copywriting for ads, event and artist bios, social media, EDMs, press releases and websites.· Implementing and optimising ad campaigns within Meta Ads Manager.· Designing marketing collateral including posters, brochures, wall banners, venue signage and digital marketing assets.· Producing website content and managing website pages, including sourcing event and artist details from partners, promotors and suppliers.· Managing Google Business Profiles and online review platforms. · Managing Mailchimp EDM marketing including audience management and template creation. · Liaising with partners and stakeholders including promoters, ticketing agencies and photographers. · Preparing end-of-campaign reports for external stakeholders.· Assisting with the delivery of special events.· Responding to customer enquiries online and over the phone.

Byron Bay

During Falls Music & Arts Festival 2019/20 I worked to support the Staffing and Volunteer team with:· Administration· Inbox management· Communication of event information· General organisation and coordination of event staff and volunteers· Assigning and issuing accreditation

Brisbane, Queensland, Australia

· Drafting media releases on MailChimp for artists’ single, album and tour announcements· Pitching artists to community radio and national blogs· Social media planning and content creation· Updating event worksheets and calendars· Collating and entering venue and event box office data into Pollstar