Alexis Anderson Email & Phone Number

Washington, Dc, Us

Content Creation and Management:Develop and create engaging and relevant content for various digital platforms, including websites, blogs, social media, and email newsletters. Conduct research and market analysis to identify target audience preferences, trends, and competitor strategies.SEO and Content Marketing:Conduct keyword research and implement SEO strategies to improve organic search rankings and website visibility. Develop content marketing plans to attract and… Show more Content Creation and Management:Develop and create engaging and relevant content for various digital platforms, including websites, blogs, social media, and email newsletters. Conduct research and market analysis to identify target audience preferences, trends, and competitor strategies.SEO and Content Marketing:Conduct keyword research and implement SEO strategies to improve organic search rankings and website visibility. Develop content marketing plans to attract and engage the target audience, including the creation of valuable content assets.Content Planning and Social Media:Develop comprehensive content strategies and editorial calendars to ensure consistent messaging across social media platforms. Create engaging social media content and manage social media accounts to drive brand awareness, engagement, and website traffic.Client Collaboration and Consulting:Collaborate with non-profit organizations, government agencies, IT organizations, HR, and DEI organizations to understand their unique goals and challenges. Provide strategic guidance and consulting services to clients, including recommending digital marketing strategies, platforms, and tactics to achieve their objectives. Show less

Implements content production strategies that support key organic goals and initiatives for 2U’s platform assets. Leads a team of content specialists who support effective and efficient execution of content strategies and ensure success of team initiatives. Accountable for overall project success and makes recommendations to support scalable content production across platform sites. Works closely with SEO to ensure content outputs align with organic strategy, using data and insights to measure… Show more Implements content production strategies that support key organic goals and initiatives for 2U’s platform assets. Leads a team of content specialists who support effective and efficient execution of content strategies and ensure success of team initiatives. Accountable for overall project success and makes recommendations to support scalable content production across platform sites. Works closely with SEO to ensure content outputs align with organic strategy, using data and insights to measure and communicate performance. Show less

Lanham, Md

In this role, I was responsible for directing all campaign-related strategies for the portfolio from start to finish, ensuring that they align with the overall organic marketing team goals and objectives. As the leader on the portfolio-wide content strategy, I managed of the process effectiveness, quality insights, and results from campaigns. This included managing a team of outreach strategists, senior strategists, seasonal interns, and contractors and provided training, support, and ongoing… Show more In this role, I was responsible for directing all campaign-related strategies for the portfolio from start to finish, ensuring that they align with the overall organic marketing team goals and objectives. As the leader on the portfolio-wide content strategy, I managed of the process effectiveness, quality insights, and results from campaigns. This included managing a team of outreach strategists, senior strategists, seasonal interns, and contractors and provided training, support, and ongoing professional development to ensure their success. Additionally, I established and managed cross-functional partnerships and internal communications between the Editorial and SEO teams, ensuring alignment of goals and setting the direction for ongoing strategy. Collaborating with staff across all Marketing departments, I designed a relevant content strategy across all priority sites, leading the SEO and digital PR outreach strategy. Regular monthly analysis and reporting to the Content Marketing and Organic Leadership Team and stakeholders was a key responsibility, where I presented insights from ongoing campaigns that directly impacted upcoming content and editorial strategy. Managed a budget of over $2M, closely monitoring the activity to ensure it aligns with the overall Content Marketing budget. I served as the liaison between external vendors, PR partners, and the Editorial Team, ensuring content quality and providing support in delivering successful outcomes. Show less

Lanham, Md

Lanham, Md

Washington D.C. Metro Area

Responsible for developing and implementing internal communications campaigns that aimed to enhance employee engagement. These campaigns were designed to foster a sense of connection and involvement among employees, ensuring they were well-informed and engaged with the ED's goals and initiatives. Produced original content for both the official website of the U.S. Department of Education (ED.gov) and the internal employee print magazine. This involved creating engaging and informative articles… Show more Responsible for developing and implementing internal communications campaigns that aimed to enhance employee engagement. These campaigns were designed to foster a sense of connection and involvement among employees, ensuring they were well-informed and engaged with the ED's goals and initiatives. Produced original content for both the official website of the U.S. Department of Education (ED.gov) and the internal employee print magazine. This involved creating engaging and informative articles, interviews, and features that resonated with the target employee audience. Played a crucial role in editing content for the annual training conference, ensuring accuracy, clarity, and consistency across various materials. Worked closely with the Communications team leadership to identify relevant metrics from ongoing social media and outreach campaigns. This involved analyzing data and providing insights to help inform strategic decision-making. Lastly, I had the privilege of contributing to the Federal Student Aid Leadership by creating talking points and writing congressional memos. These documents helped communicate key messages and policy positions to lawmakers, enabling effective advocacy for Federal Student Aid programs. Show less

Dover, Delaware Area

In the Office of Student Leadership & Activities, I had the opportunity to collaborate with over 30 student organizations and university staff members to develop comprehensive event and communications plans. This involved working closely with various stakeholders, students and faculty, to understand their goals and objectives, and then assisting in devising strategies to effectively deliver those plans. Together, we created engaging and impactful events that catered to the diverse interests and… Show more In the Office of Student Leadership & Activities, I had the opportunity to collaborate with over 30 student organizations and university staff members to develop comprehensive event and communications plans. This involved working closely with various stakeholders, students and faculty, to understand their goals and objectives, and then assisting in devising strategies to effectively deliver those plans. Together, we created engaging and impactful events that catered to the diverse interests and needs of the student body. As part of my responsibilities, I helped plan these events but also took an active role in executing them. I served as a Media Officer at events organized by the Office of Student Leadership & Activities, ensuring smooth operations and capturing key moments through various media channels. Additionally, I acted as a liaison between the office leadership and student organizations, facilitating effective communication and collaboration. This included coordinating logistical details, managing budgets, and obtaining necessary approvals to ensure the successful execution of events. By serving as a bridge between these entities, I helped streamline processes and fostered a positive and productive working relationship between the office and student organizations. Show less

Dover, Delaware Area

As the Public Relations Coordinator for WDSU Radio and Editor in Chief of the Department Alumni Newsletter, I reached out to Mass Communications Alumni, conducting interviews in person and over the phone for feature and extended invitations to them for the Department of Mass Communications Annual 'Mass Communications Day.' Our collective efforts culminated in the creation of the final product, which featured compelling stories and interviews. I additionally served as a columnist for the WDSU… Show more As the Public Relations Coordinator for WDSU Radio and Editor in Chief of the Department Alumni Newsletter, I reached out to Mass Communications Alumni, conducting interviews in person and over the phone for feature and extended invitations to them for the Department of Mass Communications Annual 'Mass Communications Day.' Our collective efforts culminated in the creation of the final product, which featured compelling stories and interviews. I additionally served as a columnist for the WDSU Radio column in "The Hornet" newspaper, which was published monthly. I wrote four articles for the campus newspaper, focusing on various topics. Furthermore, I collaborated with radio show hosts to identify and secure local community music artists and on-campus talent for interviews on the radio show. I also played a role in organizing and sharing promotional items from record labels and artists for the WDSU radio station. Actively involved in promoting the station's news, events, and shows, I utilized social media platforms and the WDSU TV network. Additionally, I took charge of arranging the WDSU Radio station bulletin board, highlighting important events, showcasing the radio show of the month, and displaying copies of the radio column from the campus newspaper. I provided creative and technical support to ensure the successful on-air play of the closed circuit radio station. Moreover, I managed various social media platforms to effectively promote radio events and on-air shows, engaging the audience and increasing awareness. Show less

During my time at inGENEus PR & Co., I had the role of an Entertainment and Television Writer/ Publicist for inGENEus News. I contributed to the company's website by publishing six news stories, which can be found on the inGENEus PR & Co. website at (http://www.ingeneuspr.com/pr-insights). Additionally, I supported the Social Media Team by assisting in promoting client updates and inGENEus News through Twitter and Instagram. To ensure the quality and accuracy of my written stories, I conducted… Show more During my time at inGENEus PR & Co., I had the role of an Entertainment and Television Writer/ Publicist for inGENEus News. I contributed to the company's website by publishing six news stories, which can be found on the inGENEus PR & Co. website at (http://www.ingeneuspr.com/pr-insights). Additionally, I supported the Social Media Team by assisting in promoting client updates and inGENEus News through Twitter and Instagram. To ensure the quality and accuracy of my written stories, I conducted thorough research and collected relevant data related to my assigned subjects on a weekly basis. This involved regular bi-weekly web research sessions to gather information on entertainment-related topics for news stories. Furthermore, I played a role in providing company content to the public by utilizing various social media platforms. Finally, I actively participated in weekly conference calls, where I shared my reviews and recommendations for social media content, contributing to the overall success of the team's efforts. Show less

Certificate, Strategic Communications

Certificate, Organizational Leadership

Master’S Degree, Strategic Public Relations

Bachelor Of Arts (B.A.), Mass Communications/Public Relations