Lead a team of 5 direct reports to drive critical strategic initiatives for a global demand generation team. - Oversee and execute budget planning, tracking, spend, and investment- Lead strategic planning for the business, identifying priorities, allocating investments across Opex and Capex, and ensure consistent ROI for the team- Develop and drive audience strategy across all marketing teams globally, including target lists, personas, contacts, intent-based audiences, and account hierarchy/data strategy- Own VMware nurture programs- Develop and execute programs that de-anonymize contacts and activate them into campaigns- Organize content ecosystem and systems

- Global lead for audience marketing strategy, segmentation, GTM, and database management. - Building out criteria for list segmentation based on campaign needs across growth, performance, and ABM marketing. - Leveraging my experience across demand campaigns to ensure audiences are nimble, focused, and scalable to meet VMware’s enterprise needs.- Delivering strategic guidance for audience usage across target account and contact lists, personas, and behavioral segments.- Designing audience workflows and technical requirements to link, track, and update contact and persona records across VMware’s marketing technologies, which include SalesForce, Marketo, DemandBase, Tableau, and internal database systems.- Establish, communicate, and deliver enablement packages to more than 150 marketers and leaders across AMER, EMEA, and APJ.

- Tapped to expand on successes in AMER programs I ran and grow them into global scale. Became Global lead for healthcare and retail integrated marketing campaigns targeting executive audiences. - Owned end-to-end global strategy for both verticals. - Led cross-functional teams from comms, field, executive marketing, and field marketing to crystallize highest value touch points in growth and performance marketing.- Owned and activated $200K budget per quarter, leading execution with multiple agency partners.- Project managed multiple internal & external teams to launch and optimize campaigns campaigns.- Launched ABM pilot for retail vertical using DemandBase, in support of VMware’s presence at NRF, building custom banner ads to customers with whom we had meetings at the show.

- Led integrated and digital marketing efforts for the Government, education, and healthcare verticals in the AMER region. Spearheaded campaigns that bridged the gap between communications, acquisition, and demand. - Marketing lead for public sector innovation group, whose mission was to generate and package custom SKUs for public sector customers. Built campaigns, hosted roadmap marketing sessions, and executed custom campaigns to support solution launches.- Delivered full-funnel programs generating $80M+ in pipeline opportunities in FY20. Led programs for events, pivot to digital during COVID-19 initial waves, and ran point across comma and digital to ensure market penetration with vertical specific campaigns.

Director on the Board for Weave Inc.'s three retail stores, working to guide teams in driving increases in revenue and donations to support Weave's charitable mission.

Successfully manage execution, delivery, and optimization of social media campaigns across multiple countries in EMEA and APaC. Lead multiple agency teams across strategy, creation, execution, and performance tracking of social media campaigns that directly impact awareness and demand generation. Implemented new project management systems to align 5 countries into core worldwide strategy, elimination campaign launch delays and impacting the business by ensuring potential leads were being captured as a result.

Created innovative model to measure social marketing impact on lead generation. Strategized marketing opportunities derived from data that impact brand awareness and demand generation. Responsible for internal and agency teams delivering global data intelligence and marketing recommendations. Key strategist who helped plan, execute, and deliver the social marketing infrastructure to support the split of HPE and HP Inc. Built the last-click attribution model for Social Media conversion tracking, solving a cross-channel problem and implementing the solution across marketing channels.

Drove nimble account team to support Tier 1 clients with social media strategy, execution, consultation, and analytics. Lead out in delivering the successful "Audience-Based Approach" project for new social media strategy. The project included deep dives into organic social media customer segmentation, development of B2B marketing strategies on a per-audience basis, and recommendations for how the marketing organization could bring the new approach to life.

Create social marketing strategies for consumer, B2B and eCommerce clients in the Fortune 50. Lead teams for social media analytics and reporting, ROI, conversion and project management.

Contributing to Edelman Digital leading global reporting process, dashboards and insights for consumer technology at large Silicon Valley companies. Leveraging expertise in digital marketing, public relations and social media to add value and locate opportunity to reach customers more effectively. Successfully manages and creates proactive and ongoing social programs, editorial calendars, community management and strategy across multiple high value business verticals. Proficient with social analytics software, cloud integration, HTML, direct email marketing programs, Adobe Photoshop/InDesign/Contribute, Microsoft Office Suite.Successfully delivered on large-budget analytics, real-time measurement & monitoring for major product launches. Supported and ideated influencer programs centered around critical product messaging.

Member of Edelman Digital, creating digital and social media insights for the Personal Systems Group of Hewlett-Packard. Leveraging expertise in social media and public relations to craft strategic campaigns, derive insights from custom metrics dashboards and profiles, manage content creation and editorial calendars for multiple social channels and Business Units. Leveraging HTML, Microsoft Office Suite, Adobe Creative Suite and analytics tools to inform recommendations to clients. Successfully delivered on large-budget analytics, real-time measurement & monitoring for major product launches. Supported and ideated influencer programs centered around critical product messaging.

Member of Edelman Digital, creating digital and social media content, programs and reports for the Personal Systems Group of Hewlett-Packard. Built new processes for integrated PR and Social/Digital reporting, finding dual points of value and delivering ROI opportunities. Coordinated with multi-functional teams to deliver on business goals with high rates of messaging and positioning success. Worked in fast-paced, launch cycles, reporting cycles and social media programs. Used skills in HTML, Radian6, Sysomos, Row Feeder, Excel, PowerPoint, Campaign Monitor, Lithium, Twitter and Facebook to generate value for clients.Successfully delivered on large-budget analytics, real-time measurement & monitoring for major product launches. Supported and ideated influencer programs centered around critical product messaging.

Primary role was to support cross-team inputs and collaborations on the weekly Game Day Magazine -- the San Francisco 49ers' game program. Created targeted content, editorial calendars, executive interviews, marketing and community relations messaging and publishing cycles. Successes included participating in player PR strategy, event coordination and execution (games and community events) and daily media relations.

Worked on mining statistics for player notes in press releases, wrote features and routine pieces for the Game Day programs and Website, interfaced with local and national media members as well as players and coaches. Gathered game day quotes from opponent locker rooms following home games for use by the media.

Tutored elementary- and middle school- aged students accelerated concepts in English: grammar, reading comprehension and writing skills.Taught up to four classes of 10-12 students per day twice a week.

Responsible for assigning and filling content for sports section in the Spartan Daily. Worked closely with the San Jose State University athletics department in coordinating interviews, photo assignments and multimedia projects.Coordinated a 1,200 mi. roadtrip to Boise, Id. to cover the San Jose State vs. Boise State football game. Proposed a budget to business officer, found hotel and worked with a group of three others in making the trip possible. Also worked closely with the Sports Information Department in securing proper credentials and securing content for game day production.

Oversaw all content and operations involved in producing a daily student newspaper to a campus of more than 30,000 students. Worked closely with a management staff of section editors, advertising sales staff and staff writers. Produced 56 issues in a single semester, most of which came out Monday-Thursday, with periodic special online issues.