Simon Anderson Email & Phone Number

Sydney, Australia

Co-founder and partner at Aylmer Anderson, a financial services content strategy firm focused on providing capability for companies to plan, create and publish premium, research-based content experiences. Clients include asset managers and financial services companies, banks, government agencies, and professional services firms. Our work encompasses content strategy and advice plus the end-to-end production of blogs and e-newsletters, digital and print magazines, thought-leadership, white papers, regulatory submissions and podcasts.Experience includes:Funds management: Australia’s largest fund managers trust us for thought leadership, newsletters and marketing content aimed at superannuation funds, institutional investors and financial advisers.ESG: Clients across industries rely on us for content that explains, examines and helps people understand environmental, social and governance issues in business and investing.Workplace and people: We create content for the human capital management industry, providing thought-leadership on workplace issues including innovation, management, diversity and inclusion.Regulatory: Our clients trust us for annual report copy, speeches and parliamentary submissions that inform the community and drive change. Economics and business: Timely and informed macro-economic and business coverage to engage and inform your customers - whether as a once-off or every single day.Personal finance: Saving, investing, retirement - clients use our knowledgeable and informed personal finance content to build relationships with their customers.

Sydney, Australia

Streem (now part of Cision after 2021 acquisition) is Australia’s fastest-growing media monitoring company that has built a realtime media intelligence platform delivering comprehensive Print, Online, TV, Radio and Social monitoring and analysis. Clients include Microsoft, AirBNB, Telstra and the Commonwealth Bank of Australia.

Sydney, Australia

Head of News Corp Australia's NSW division, with profit and loss responsibility for businesses including The Daily Telegraph and The Sunday Telegraph.Developed, deployed and managed a new corporate strategy to take News Corp Australia into the $30 billion wagering industry, culminating in the acquisition of wagering startup Punters.com.au.

Sydney Area, Australia

Led the launch of News Corp Australia's new home for business journalism - Business Daily - that runs online and in print in each of the metro masthead titles: The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser.In addition to local content from each of the state business teams, Business Daily features syndicated national content from The Australian, marking a pivotal collaboration between the separate divisions.

Sydney, Australia

COO of Fairfax’s business media division, publisher of The Australian Financial Review.Relaunched The Australian Financial Review with a new editorial and paywall strategy that has led it to become Australia's most successful newspaper commercially -- and the most profitable masthead at Nine Group.Led the design and implementation of a new production process, including creating a greenfields sub-editing operation to produce the newspapers, magazines and digital products. The project was completed on time and budget and over-delivered cost-saving projections.

Sydney, Australia

Managed the Editorial stream of Fairfax Media's Transformation program, aimed at simplifying and reshaping Fairfax to create a sustainable business for shareholders, staff and customers. The cost saving program is tracking ahead of target, making fundamental changes to the company including minimising duplication across the mastheads, dismantling the old vertically integrated structure that was in place for more than a century, and outsourcing, partnering and centralising activities.

Sydney, Australia

Oversaw all print and digital product development. The Financial Review won the Pacific Area Newspaper Publishers Association award for best tablet app among metropolitan and national newspapers. The iPad app, which was launched in May 2012, won “in a landslide”, presenter Tracey Spicer told the awards dinner in Sydney.

Lead newsroom production and digital teams. Devised and executed a strategy for integrating the Financial Review’s newspaper, magazine and digital operations. The multimedia, platform-neutral newsroom that integrates newspapers, magazines and online into a single production process was the first truly integrated newsroom launched anywhere in the world.All Financial Review products - including a newspaper, websites and nine magazines - are now produced using a single production team, unified workflows and streamlined production processes backed by EidosMedia's Methode CMS. Led the editorial redesign and repositioning of the Financial Review’s website. The result was a transformation of an underperforming and unpopular product into what is now one of the the fastest growth divisions in Fairfax. Financial Review online visits quadrupled between 2011 and 2013 and growth continues on that trajectory.

Editing The Australian Financial Review newspaper as part of a small management team reporting to the Editorial Director - running news conference, commissioning and editing page one stories, managing section editors and reporting staff.

Bachelor’S Degree, Law

Bachelor’S Degree, Economics