Public Relations Manager
Current- Media Reach & PR Growth: Increased media reach from 4.4B in 2022 to 15.32B in 2024—an 88.6% growth from 2022 to 2023, followed by an additional 84.6% in 2024. Secured high-profile placements in outlets like Condé Nast Traveler, CBS Colorado, The Denver Gazette, Meetings & Conventions, and FOX31.- Press Releases & Media Outreach: Authored and distributed 20+ press releases and media pitches. Expanded the Cision media list from 200 to 800+ contacts, improving open rates and reducing bounce rates, ensuring consistent media coverage in key markets.- Social Media Strategy & Growth: Spearheaded a social media strategy that grew the resort’s following by 10k from 2023 to present. Developed a content calendar, posting 3-4 times per week to drive engagement and increase brand visibility.- Influencer Marketing: Developed and executed an influencer strategy, collaborating with 70+ influencers and local partners to extend the resort’s reach and build relationships with key Denver-based organizations.- TV & Broadcast Media Engagement: Served as spokesperson for the resort, appearing on 10+ news segments and podcasts. Coordinated 20+ media visits, securing coverage to amplify key resort events and promotions.- Crisis Communications: Supported crisis communications for high-profile situations, assisting in developing messaging to mitigate reputational risks and manage sensitive media relations.- Event Management & Execution: Led VIP Preview Nights for ICE! exhibits (A Christmas Story, The Polar Express) and Grand Opening Media Nights for Embers and The Fortunate Prospector restaurants. Managed event logistics and media outreach to ensure successful, well-attended events with significant coverage.- Campaign Development: Led PR & marketing campaigns for major resort initiatives such as Christmas at Gaylord Rockies, the resort’s expansion, and seasonal events. Developed strategies and timelines, achieving notable media coverage while driving sales.
