Andi L. Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Directed the development, planning, budgeting, execution and reporting for all North American marketing initiatives, achieving a 131% increase in marketing-qualified leads (MQLs) in 2023 and elevating overall lead generation by 400% from 2021-2023. • Spearheaded a global SEO initiative as the primary liaison with an external SEO agency, driving a remarkable 800% increase in organic website traffic in 2023. • Designed and optimized an ABM-focused demand generation pipeline on Google and LinkedIn through targeted A/B testing, contributing to 400% growth in lead generation from 2021-2023. • Strategized and executed the annual digital marketing plan for North American accounts, auditing key channel performance, identifying demand generation opportunities, and aligning initiatives with organizational and regional objectives. • Established a robust data collection framework, significantly enhancing the capture and utilization of first-party behavioral insights to refine marketing performance analysis and improve investment efficiency. • Led cross-functional collaboration with product, sales and customer success teams to ensure marketing campaigns aligned with sales goals and customer needs, driving a cohesive go-to-market approach.• Championed internal communication and policy development in partnership with HR, producing training materials and inclusivity guidelines, including LGBTQ+ support frameworks for management and team members.

Canada

• Led a transformative organic social strategy project that achieved over 1000% follower growth from 2020-2023, implementing a structured, collaborative organic content process across North America. • Developed and tracked social media KPIs, creating monthly performance reports to optimize content strategy and inform data-driven adjustments that increased engagement rates and follower retention. • Conducted a comprehensive audit of the digital landscape, including competitive analysis and audience behavior insights, to identify growth opportunities and shape social platform strategies. • Initiated and launched a social-proof and inbound marketing content stream by collaborating with internal departments, thought leaders, and partnerships to produce high-impact content, including podcasts, webinars, blogs, and infographics.• Collaborated with the marketing team to create a social media content playbook, outlining best practices for brand voice, visual identity, and posting guidelines to ensure consistency across social channels.

2005 Sheppard Ave E

• Collaborated closely with the sales team to create visually engaging RFPs and proposals, translating strategic goals into compelling visual storytelling that resulted in multiple successful deals. • Developed unique visual identities for property listings across print and digital formats, including brochures, booklets, banners, web, and social media materials.• Oversaw and reviewed all design materials produced by branch designers to maintain alignment with corporate messaging and brand standards, reinforcing quality and consistency across projects. • Created comprehensive branding books for retail, food and hospitality establishments, effectively positioning these businesses for commercial success, including several high-profile brand launches in Toronto.• Ensured all design files across the branch were accurately formatted for print, maintaining high-quality standards and preventing production delays.

Toronto

• Championed all aspects of HER Toronto event experiences, achieving an average net profit of 65% per event through strategic planning and execution. • Conducted a thorough audit of the in-person event landscape, performing competitive analysis and identifying opportunities to fill gaps in LGBTQ+ community events. • Proposed innovative event concepts to global stakeholders, creating unique visual identities, messaging, and experiential activities that aligned with company branding. • Executed a full-scope digital promotional strategy that encompassed organic marketing, PR outreach, paid advertising, and collaborative partnerships with local businesses and influencers, enhancing event visibility and engagement.• Cultivated a robust database of local partnerships, fostering cross-promotional opportunities and securing talent and sponsorships that enhanced event visibility and community engagement. • Managed a diverse team of event volunteers and talent, establishing project management workflows and timelines to ensure seamless execution of all event components and maximize operational efficiency. • Developed and implemented post-event analysis and feedback mechanisms to assess event success, gather insights and refine future strategies.

455 Spadina Avenue Suite 303 Toronto, Ontario, Canada M5S 2G8

• Led the relaunch of the Ashkenaz Festival Wordpress website, enhancing the sitemap, visuals, and content to significantly improve user experience (UX) and SEO. • Drove the development of communication strategies for organization owners, ensuring alignment with non-profit objectives and enhancing stakeholder engagement. • Refined brand identity across all content, maintaining consistent messaging and visual direction to strengthen overall brand recognition. • Produced a wide range of mixed-media content, including branded animation bumpers, as well as organizing in-person event filming and interviews. • Proposed and implemented a new social media strategy that effectively leveraged the library of Ashkenaz Festival content, resulting in a full calendar of promotional and engagement content.

205 Humber College Blvd

• Oversaw Humber Research's internal and external communications strategy, enhancing engagement through newsletters and social media initiatives. • Developed compelling print and digital materials for student and faculty-led projects, including banners, brochures, web content, and social media assets. • Captured in-person events and project launches, producing diverse multimedia assets to support promotional campaigns. • Crafted storytelling-driven written content for Humber Research's project profiles, highlighting key initiatives and their impact.