Senior Graphic Designer
Current• Led Black Friday 2022 web design theme which set single day of income record in company history. • Led and executed design, sourced vendors, picked up deliverables for Warehouse Sale that has brought in $654,000 revenue. • Indoor and outdoor signage, promo, stadium LEDs for new product launch & sponsorship of Big 12 basketball championship• Designed multiple print and digital ads for successful Gannett media campaign targeting new markets nationwide.• Executed Order Status page design which prevented untold cancelled orders and increased customer retention, reduced stress on customer service.• Designed over 125 icons and helped define a more ADA friendly web design system to prevent litigation and increase online CVR.• Guided design team and set the tone for new email design which ushered in new opportunities to increase CVR.• Initialized the web style guide for Shopify migration and helped on-board the new digital designer.• Created an updated catalog design with improved visuals for the B2B audience.• Quick and efficient turnaround times to help Sales team close deals.• Logo design for new product.