Curios and passionate about retail, FMCG and eCommerce, I covered those industries from 2015, having been in charge with content and digital strategy, managing editorial content, social media planning and also organizing, hosting and moderating B2B events. I am currently Digital Content Marketing Manager at Progresiv, one of the biggest B2B media companies covering the retail & FMCG industry. I am in charge of planning, developing and overseeing the digital strategy, but i am also involved in the management of the company's B2B events, such as Conferinta Progresiv, Trade Round Table, Progressive Women and more. I am former Editor-in-Chief of retail.ro, a publishing project launched in 2020, covering the retail industry, and also former Project Manager of retailArena, one of the biggest local retail conference, from 2017 to 2021. I have a Master's degree focused in Economics from Academia de Studii Economice din București and i gratuated from Facultatea de Jurnalism și Științele Comunicării - Universitatea din București.