Andrada Stam Email & Phone Number

Amsterdam, North Holland, Netherlands

Greater Los Angeles Area

Greater Los Angeles Area

Los Angeles, California

Los Angeles, California

New York, New York

Accounts: La Prairie, Interparfums Luxury Brands (Jimmy Choo, Lanvin, Montblanc, Balmain), Paintbox Nail Studio, BeautyRx by Dr. Schultz • Built and maintained strong relationships with local media including magazines, newspapers, blogs and trade publications • Crafted and executed promotional programs to increase brand engagement and influence purchase decisions • Coordinated product launch events, from finding appropriate locations to negotiating with vendors, making all the necessary purchases, and overseeing all activities the night of the event • Created and maintained tailored media distribution lists, editorial calendars and photo files • Assembled and distributed press kits • Produced News Clipping binders and organized Media Recaps and reports

• Taught students how to develop their own business ideas and learn the basics about setting up a business plan, including how to test it and move it forward to implementation. • Organized class seminars at various Washington DC based companies: Bloomberg, CNN, The Washington Post, Politico, Politifact, Alfred Friendly Press Association.

• Promoted the Missouri Business Alert magazine on their social media platforms and conducted weekly analytics reports to analyze social media and website effectiveness.• Worked with the online development team to enhance SEO and used Google AdSense and Google AdWords to improve website visibility and drive traffic.

Chicago, Illinois

• Implemented search and social strategies to ensure consistent brand messaging across multiple channels, collaborated with media team to complete digital media plans based on client objectives, and built tactical plans for upcoming programs • Developed paid social campaigns on Facebook and Twitter for Vitamix and managed YouTube Overlay Ads programs for Cedar Fair • Tracked performance through analytics reports and drew insights from program results to inform on strategic implications and optimizations

• Implemented marketing strategies for key initiatives and coordinated the campaign development from market research to final execution • Developed media plans using market data analysis to effectively target the Youth and Young Adult market, and created all media budgets and implementation schedules • Led the development of the media plan for Walmart Sustainability, which detailed a $25 million dollar budget, designed to deliver 1.7 billion impressions and gain 100,000 followers on social media • Developed media plans for both client campaigns and internal projects (such as the State of the YAYA Report and the Strategic Communications Career fair.) This included creating flowcharts of media activities and budgeting for all of the tactics. • Used syndicated research reports for effective reach of the target market (such as MRI, Simmons, Nielsen Reports) and developed innovative communication platforms for the target audience.

• Produced a weekly television public affairs program airing in St. Louis. Conducted research for the show and searched social media for new sources. • Contacted and prepared those sources for participation in the on-air and on-line television program and used tools such as Google+ Hangout to conduct live interviews.

• In charge of syndication TV clients for US Domestic Television Distribution and advertising and media sales clients for CNBC Europe and CNBC Asia. Clients included: Fox Broadcasting Company, Sinclair, Tribune, MEC Global, Hearst Corporation, Interscope Records, Universal Music. • Reconciled accounts, kept clients updated on contracts changes and supervised financial transactions. • Forecasted future payments, improved cash flow and cooperated with the legal department for clients declaring bankruptcy or reorganization. • Managed a special material charges and production project for Canada based clients.

Institute Of Advanced Advertising Studies

Master'S Degree, Strategic Communication

Strategic Communication Media Planning and Strategy Quantitative Analysis Digital Marketing Strategic Design and Visuals

South Africa Study Abroad Program