Diego Andrade Email & Phone Number

Fort Lauderdale, Fl, Us

Miami, Florida, United States

Miami/Fort Lauderdale Area

OVERVIEW: Spearheaded new customer acquisition, securing partnerships with Kolbi/ICE, the largest carrier in Costa Rica. Managed customers’ CPFR to avoid stock out, obsolescence, and price erosion. Oversaw Millicom regional quarterly deals across Paraguay, Bolivia, Colombia, Guatemala, Honduras, and El Salvador operations. Met daily with large retailers in Central America to negotiate weekly shipments, seasonal offers, deliveries, market funds, and promotional campaigns.SELECT HIGHLIGHTS:-Led the mobile business in the region to achieve a record market share of 32.8% in Q4, 2021, and the #1 position with the largest retailers in Guatemala and Costa Rica.-Doubled business size, reaching 1.3M smartphone units, $160M in sales, and $27M in gross profit.-Developed the strategy and execution to bring Motorola from the #6 in 2017 to the #2 brand for key customers (Tigo, Movistar, and Retail) and in all countries (Guatemala, Costa Rica, El Salvador, and Honduras).-Introduced new strategic channels, including the first Moto Store in the region launched in 2021 and the first Motorola e-commerce in Guatemala.-Achieved #1 M/S in Central America, Q4, 2021.-Won the 2019 and 2022 Lenovo/Motorola President’s Club Award and the 2021/22 Lenovo/Motorola Individual Excellence Award – Best Sales Manager Worldwide.

Rio De Janeiro E Região, Brasil

OVERVIEW: Promoted to oversee multiple ongoing initiatives through direct engagement with customers, managing expectations and high-level communication inside Motorola. Championed product introductions, promotions, campaigns, logistics projects, and pricing strategy for the Vibe and Moto portfolio, including the Moto Z family. Managed COOP funds execution and prioritization. Workedinternally with Supply Chain, Marketing, Planning, and Strategy teams to allow Motorola to meet customer demands.SELECT HIGHLIGHTS:-Managed customer relationships, sales and planning, and execution, achieving a record 35% sell thru market share in 2016 – 2017.-2016 – 2017 results: $99M NSAD and $20M GP (468k delivered, 468k sell-through and 489k units activated).

Rio De Janeiro, Brazil

OVERVIEW: Promoted to oversee the critical Telefonica/Vivo account during global quarterly deals with Telefonica Group in Madrid, Spain. Promoted sales to Regional Dealers and Regional Retailers, driving additional sales revenue of $32M for the Oi account, leading to annual sales over $100M and consolidating Samsung as the #1 M/S inside carrier. Directed Channel Marketing, Trade, Operations Manager, and Product teams representing large and diverse total workforce.SELECT HIGHLIGHTS:-Exceeded $250M in sales revenue during Q2/2013 and Q3/2013.-Consolidated Samsungs leadership inside Telefonica´s group with 45% M/S in Q2/2013 and 48% in Q3/2013.-Introduced strategies across central areas (Marketing, Purchasing, and Logistics) and in regional offices, including Minas Gerais and Rio de Janeiro, growing Samsung penetration and market share by 17% and 32% respectively.-Achieved 160% of planned sales in 2011 and 220% in 2012.-Owned a strategy to increase the average ticket category of mobile phones at Oi and M/S, with an 18% increase in API and attainment of 38% of M/S.

São Paulo, Brazil

OVERVIEW: Built relationships with Vivo carrier (DPAV) during quarter deals, presenting product portfolios and launching the first tablet (Tab P1000) in the Brazilian market. Defined Samsung’s National portfolio, managing the entire product lifecycle and P&L. Coordinated the Product Marketing Team during daily activities supporting Samsung´s growth from #5 to #2 in the Brazilian market.SELECT HIGHLIGHTS:-Worked with Marketing, Planning, Key Accounts, and customer support groups to define and manage new product introduction strategies, overseeing 80% budget growth from 2009 to 2010.-Coordinated planning with Vivo’s Sales Director to promote Samsung quarterly product offerings and prepare commercial proposals (RFQs), achieving the #1 position in market share for the first time.

Campinas, São Paulo, Brazil

OVERVIEW: Oversaw customer relationships, from a technical standpoint, with technical directors and managers, overseeing the product and solution department (Customer Relationship Management).SELECT HIGHLIGHTS:-Maintained accountability for the interface between customer’s requirements and Korean R&D. -Delivered technical and homologation support to Claro, Oi, BrT, Vivo and Tim.