Tech and telecom niche• Marketing strategy (lean project management)- identifying and implementing growth tactics- measuring key metrics and adapting the strategy to reach the project goals- forming strategic partnerships- increased traffic from referral channels by 107%- increased conversion rate from referral channels by 6%• Email marketing- refine the Email marketing process by gathering industry best practices and assuring that legal compliance requirements processes such as CAN SPAM were integrated- manage creative development for both email and direct mail campaigns- create, implement and manage several customer activation and loyalty programs- use KPIs and measurable metrics to create segmentation strategies, A/B tests of subject lines, content, images and offers to drive higher open and click-through rates• Managing the in-house affiliate program- founding and growing the affiliate program- creating copy and resources for the affiliate partners (working with a designer to create banners and widgets)- identifying and recruiting new affiliates• Social media marketing- developing and implementing growth strategies based on Youtube analytics- increased YouTube conversion rate by 7%• Creating content for off-page SEO strategies• Recruiting and hiring remote workers for virtual assistant tasks, like compiling lists and contact information of websites from a certain niche

Graphic and web design niche: InkyDeals.com, Pixel77.com, Designious.com, DesignTNT.com• Responsibility for planning and budgetary control of all marketing channels- practical management of budgets, fees and commissions (both spend and revenue)- bringing an average 400% ROI in marketing campaigns• Managing the in-house affiliate program- founding and growing the affiliate program from 0 to 50% of the company revenue- identifying and recruiting new affiliates (over 700 members)- maintaining and stimulating relationships with the current affiliates- identifying and implementing other opportunities to enhance the affiliate program• Creating, maintaining and stimulating relationships with partners from alternative marketing channels- increasing revenue from alternative marketing channels by 60%• Recruiting, hiring, training and managing a team of 3 marketing assistants and 2 content writers• Editing content for the company blogs• Devising strategies to drive traffic to the company websites• Overseeing the social media strategy for the company• Copywriting - production of marketing materials and literature for the redesign of the company website and banners

Graphic and web design niche: Designious.com, Vectorious.net, DesignTNT.com, Pixel77.com, InspirationMix.com• SEO - off-page, white hat• Creating content for the company websites• Uploading marketing material to social bookmarking and social media sites• Ongoing competitive reporting to include competitor on-site, advertising and email activity• Social networks – keeping the team aware of advancements/exploring social media opportunities, monitoring of activity, content creation, trend analysing, issue resolving• Email marketing support - create all ad track links as needed for email analysis and sell through tracking• Set-up and track all offer codes used in-conjunction with emails and online offers• Updating and maintaining the marketing department's documentation and databases