Andra Wilkin Email & Phone Number

Boston, MA, US

As Senior Field Marketing Manager I am responsible for crafting and driving marketing programs across an integrated set of activities to create and build pipeline and brand awareness for ANZ, SG. and Japan.In addition, ILead comprehensive marketing programs across ANZ, Singapore, and Japan to enhance brand awareness and drive sales growth.Collaborate with.

IACC is a community of individuals and organisations across the world who are dedicated to delivering exceptional and innovative meeting experiences. I work with the Australia Asia Pacific Chapter board members, who promote IACC and the various regional events, such as the annual 3-day IACC Study Tour and the Copper Skillet (a Masterchef-styled) Chef.

Sydney, NSW, AU

As the Head of Marketing, I managed marketing initiatives, including budget and supplier management, creative and design, website strategy and performance, and digital and content marketing. I oversaw the creation and execution of programs such as SEM (SEO, PPC) and social media campaigns and created sales (tactical) and marketing campaigns. I worked.

Woodland Hills, CA, US

I was responsible for leading the marketing efforts and programs for the region, including designing and implementing a comprehensive multi-channel marketing plan, from initial conception through execution, all the way to results. My role involved being a strategist, creative contributor, and leading project manager to ensure consistent and high-quality.

Fort Lauderdale, FL, US

• Transitioning to Field Marketing to provide regional leadership to APJ’s marketing programs and activities, I am responsible for driving demand generation (online & offline) and lead conversion across the region..
• Delivered a significant improvement in Japan’s contribution, demand generation and lead conversion metrics by re-engineering GTM, people and process areas to increase effectiveness and efficiency;
• Standardised and implemented marketing best practices across the region, evaluating in-situ GTM and demand generation platforms against proven methods to deliver continuous improvement;
• Public speaker - having presented at various Sales and Marketing conferences across the APJ region.

Fort Lauderdale, FL, US

• A core focus of this role is utilising my APAC expertise to manage the design and execution of innovative and productive channel marketing programs and operations to develop and sustain long-term, revenue generating.
• Increased prestige and productivity in certain markets by conducting complex analysis into market drivers and values to better adapt company best practices, standards, trainings and campaigns to market needs
• Designed and introduced scorecards with channel data to enable better communication between channel partners and organisation and drive greater productivity;
• In addition to channel programs and operations also manage the lead response team / demand management activities (mid funnel) for the marketing team
• Collaborate with regional VPs and other senior leaders to manage targets and provide relevant information and updates to leadership.

Rueil Malmaison, Paris, FR

• In this role, I oversaw the generation and execution of all marketing campaigns and efforts for the IT division of Schneider, specifically within the APJ region to ensure that all marketing efforts were effective.
• Created and executed a customer advisory board to gather insights, forge new business relationships and nurture existing relationships, a process subsequently adopted as global best practice by leadership teams;
• Led a marketing team to a positive, collaborative and productive working environment following challenging team dynamics and interpersonal issues;
• Regularly interacted with and provided recommendations to senior vice presidents and global managers as a member of the senior leadership team.

Rueil-Malmaison, Île-de-France, FR

• My mandate in this position was to generate effective, revenue producing marketing campaigns and strategies for the newly formed IT division of Schneider Electric. As the division was new, I was responsible for driving.
• Assisted in APC | Schneider Electric being recognised as an industry leader by third party agency through tactical creation of personalised marketing strategies and innovative campaigns;
• Furthered market penetration and widened customer base by creating Schneider’s first strategic social media campaigns, introducing LinkedIn and Facebook pages, blogs and customer testimonial videos;
• Drove marketing efforts and contributed to the Pacific region results to achieve second in order growth and fifth in revenue growth for 2010 through dedication to regional participation and deployment of effective.

Round Rock, Texas, US

• My mandate as the senior marketing manager at EMC was to market the Documentum software in the ANZ and APJ regions by utilising my regional expertise and experience. I owned and operated budgets to guarantee.
• Pursued market entry and prominence through execution of innovative strategies such as e-books, free games and direct and social media marketing techniques;
• Promoted campaigns and product value through participation at quarterly and annual events and engagement of industry experts and key stakeholders;
• Designed and executed one of the most innovative marketing strategies of the year leading to Best Innovative Marketing Product of the Year award nomination;
• Boosted EMC’s market prominence and media attention through the orchestrated visit of EMC’s US based CEO and management of participation in a variety of events.

Newbury, Berkshire, GB

Newbury, Berkshire, GB

US

Wollongong, NSW, AU

Masters Of Commerce, Marketing & Organisational Behaviour

Adventurer, 2016-17

Digital Marketing Certificate

Masters Of Arts, Sociology

Bachelor Of Arts, Sociology