Andra Wilkin Email & Phone Number

Boston, Ma, Us

As Senior Field Marketing Manager I am responsible for crafting and driving marketing programs across an integrated set of activities to create and build pipeline and brand awareness for ANZ, SG. and Japan.In addition, ILead comprehensive marketing programs across ANZ, Singapore, and Japan to enhance brand awareness and drive sales growth.Collaborate with Partner Managers to design targeted marketing initiatives for partner community engagement and success.Direct daily marketing activities, including budget management and supplier coordination, while optimising creative, digital and content marketing strategies to achieve organisational goals.Partner with Sales leadership to develop and implement innovative Account-Based Marketing (ABM) campaigns, while also supporting net new lead acquisition through strategic initiatives including bespoke events, tradeshows, sponsorships and roundtables.AchievementsOversaw strategic design and execution of Acquia Engage & Partner Summit Tokyo, ensuring impactful experiences for attendees.Led the launch campaign for Acquia Optimize (formerly Monsido) in Japan. This included communications, and lead activities with a record number of engagement in the first day of release.

IACC is a community of individuals and organisations across the world who are dedicated to delivering exceptional and innovative meeting experiences. I work with the Australia Asia Pacific Chapter board members, who promote IACC and the various regional events, such as the annual 3-day IACC Study Tour and the Copper Skillet (a Masterchef-styled) Chef cookoff.

Sydney, Nsw, Au

As the Head of Marketing, I managed marketing initiatives, including budget and supplier management, creative and design, website strategy and performance, and digital and content marketing. I oversaw the creation and execution of programs such as SEM (SEO, PPC) and social media campaigns and created sales (tactical) and marketing campaigns. I worked closely with the Sales team leaders to create and execute ABM campaigns and the executive team on Digital transformation projects, PR and internal communications initiatives. Additionally, I mentored and developed a high-performing marketing team. I managed various in-house and partner events for Cliftons Venues, including sales luncheons, multicity roadshows, webinars and conferences across ANZ (Elevate, Power of Possibilities (POP) and Horizons), as well as team-building events such as DarkDining and Afterburner. I led cross-functional teams covering all facets of event delivery, including content/messaging, socials, field and client communications, visual identity, and experiential curation. During my tenure, I developed event marketing and related social communications strategy and management for several clients, such as the Pacific Region Infrastructure Facility and ADAPT NSW Forum (2022). I worked closely with the Cliftons Client Event Services team to develop contracts and documentation for event-related tenders, quotes, and bids. My career highlights include developing and launching the Cliftons Hybrid event solution, Cliftons Studio and the corporate (brand) launch of Cliftons Event Solutions. I also led the design and implementation of the SEO-forward Cliftons website, which has resulted in a significant increase in inbound leads since going live. I am proud to be the co-author of the Cliftons Reconciliation Action Plan, Reflect (RAP).

Woodland Hills, Ca, Us

I was responsible for leading the marketing efforts and programs for the region, including designing and implementing a comprehensive multi-channel marketing plan, from initial conception through execution, all the way to results. My role involved being a strategist, creative contributor, and leading project manager to ensure consistent and high-quality marketing lead generation and pipeline-building activities. Additionally, I was responsible for managing the events, including BlackLine's "In the Black" conferences for Australia and Singapore. Working closely with customer success and global advocacy teams, engaged with customers for marketing logos, stories, and speaking opportunities. I also collaborated with business leaders to meet revenue and lead targets and objectives.

Fort Lauderdale, Fl, Us

Transitioning to Field Marketing to provide regional leadership to APJ’s marketing programs and activities, I am responsible for driving demand generation (online & offline) and lead conversion across the region. Working strategically and operationally to maximise performance, I travel and communicate frequently across the region, providing direction and guidance to a team of 10 geographically dispersed marketers to meet key pipeline contribution and demand generation metrics. A key focus of my time in this role has been evaluating regional structures, strategies and processes to make recommendations to improve local engagement, performance and outputs.• Delivered a significant improvement in Japan’s contribution, demand generation and lead conversion metrics by re-engineering GTM, people and process areas to increase effectiveness and efficiency;• Standardised and implemented marketing best practices across the region, evaluating in-situ GTM and demand generation platforms against proven methods to deliver continuous improvement; • Public speaker - having presented at various Sales and Marketing conferences across the APJ region.

Fort Lauderdale, Fl, Us

A core focus of this role is utilising my APAC expertise to manage the design and execution of innovative and productive channel marketing programs and operations to develop and sustain long-term, revenue generating relationships with channel partners. Firmly centred on optimising productivity and ensuring maximum return on investment through our partnership relationships, I have implemented structured training programs and engagement opportunities to realise untapped potential. As a member of the senior leadership team, I partner with key stakeholders on broader strategic planning exercises as well as professionally guiding my team to encourage productivity and a positive working environment.• Increased prestige and productivity in certain markets by conducting complex analysis into market drivers and values to better adapt company best practices, standards, trainings and campaigns to market needs• Designed and introduced scorecards with channel data to enable better communication between channel partners and organisation and drive greater productivity;• In addition to channel programs and operations also manage the lead response team / demand management activities (mid funnel) for the marketing team• Collaborate with regional VPs and other senior leaders to manage targets and provide relevant information and updates to leadership.

Rueil Malmaison, Paris, Fr

In this role, I oversaw the generation and execution of all marketing campaigns and efforts for the IT division of Schneider, specifically within the APJ region to ensure that all marketing efforts were effective, productive and supported revenue targets. Additionally, I was responsible for multimillion-dollar budget oversight, team management and thought leadership campaigns, to increase Schneider’s audience, increase brand prestige and awareness and forge new business partnerships.• Created and executed a customer advisory board to gather insights, forge new business relationships and nurture existing relationships, a process subsequently adopted as global best practice by leadership teams;• Led a marketing team to a positive, collaborative and productive working environment following challenging team dynamics and interpersonal issues;• Regularly interacted with and provided recommendations to senior vice presidents and global managers as a member of the senior leadership team.

Rueil-Malmaison, Île-De-France, Fr

My mandate in this position was to generate effective, revenue producing marketing campaigns and strategies for the newly formed IT division of Schneider Electric. As the division was new, I was responsible for driving market penetration and establishing relationships with business and channel partners, as well as third party party agencies. I spearheaded the company’s participation in many business events and opportunities from roundtable discussions to exhibitions and sponsorships to gain presence and prestige in the market and develop new contacts.• Assisted in APC | Schneider Electric being recognised as an industry leader by third party agency through tactical creation of personalised marketing strategies and innovative campaigns;• Furthered market penetration and widened customer base by creating Schneider’s first strategic social media campaigns, introducing LinkedIn and Facebook pages, blogs and customer testimonial videos;• Drove marketing efforts and contributed to the Pacific region results to achieve second in order growth and fifth in revenue growth for 2010 through dedication to regional participation and deployment of effective campaigns.

Round Rock, Texas, Us

My mandate as the senior marketing manager at EMC was to market the Documentum software in the ANZ and APJ regions by utilising my regional expertise and experience. I owned and operated budgets to guarantee appropriate fund usage, communicated regularly with a wide range of colleagues including leadership and field marketing teams in various regions and executed marketing campaigns using a variety of productive and innovative tactics.• Pursued market entry and prominence through execution of innovative strategies such as e-books, free games and direct and social media marketing techniques;• Promoted campaigns and product value through participation at quarterly and annual events and engagement of industry experts and key stakeholders;• Designed and executed one of the most innovative marketing strategies of the year leading to Best Innovative Marketing Product of the Year award nomination;• Boosted EMC’s market prominence and media attention through the orchestrated visit of EMC’s US based CEO and management of participation in a variety of events.

Newbury, Berkshire, Gb

Newbury, Berkshire, Gb

Us

Wollongong, Nsw, Au

Masters Of Commerce, Marketing & Organisational Behaviour

Adventurer, 2016-17

Digital Marketing Certificate

Masters Of Arts, Sociology

Bachelor Of Arts, Sociology