Andre Martin Email & Phone Number

Dubai, Ae

Dubai, Jebel Ali, Ae

Lead all integrated communications across the region, overseeing external and internal communications, brand, strategy development, media relations, partnerships, social and digital content, thought leadership, and executive communications, across owned, earned, and paid channels.

Dubai, Ae

As part of global team based in Dubai, led the development and implementation of Emirates' Consumer and Corporate PR strategy and plans across 10 European countries, including top markets UK, France, Spain, Greece, Italy and Turkey. Annual integrated Corporate and Consumer PR strategy and plans with clear objectives and budgets across multiple markets to enhance the airline’s reputation, promote its products, services, Dubai as a destination, new and current destinations, as well as its corporate activities, including executive profiling, citizenship, recruitment and corporate social responsibility.Provided counsel, guidance and messaging to executives participating in media engagement activities, and proactively identified opportunities to promote the airline, its network, products and services.Managed media enquiries, drafted press releases, briefing documents, speeches, communication materials, and social media content.Management of a multi-million Euro budget and 10 retained PR agencies across the region. PR remit extends to earned media activations across Emirates' sponsorship portfolio, including Real Madrid, Arsenal, AC Milan, Benfica, PSG, FA Cup, F1 Motorsport, Roland Garros, ATP Tour, European Golf, Rugby World Cup and Cricket World Cup.Between 2012 and 2017, led PR for the Africa, Indian Ocean and Americas regions, covering 25 countries, and globally for the airline’s cargo business, Emirates SkyCargo.

Dubai, Ae

Led PR for the Africa and Latin America regions, covering over 30 countries, as well as for the airline's cargo business, Emirates SkyCargo, across the global network of more than 150 destinations.

Cape Town, Western Cape, Za

Group wide responsibility for Corporate Communications, Brand and Product PR across all divisions, from fashion and food to financial services. Led team of 10 managers and specialists and related budgets. Advised CEO and EXCO on key business and crisis communications.Woolworths recognised as “Most Responsible Retailer in the World” in 2012 due to strong communications focus on its Good Business Journey programme.Woolworths named “Company with best reputation” in South Africa by Reputation Institute in 2012.Redesigned employee communications platform, incorporating greater leadership engagement.Introduced new crisis communications strategy to mitigate reputational risks associated with company’s growing presence on social media.Managed PR related to the launch of new clothing brands, Re: and Studio W, as well as new food product lines.

London, Gb

As member of South African EXCOM, led the company’s Corporate Communications, Corporate Brand and Advertising, as well as Public Affairs agenda. Managed team of 7 managers and specialists. Held executive responsibility for authorising all marketing material and communications to ensure compliance with marketing code.Brandhouse voted in Top 3 Best Companies to work for in SA, for 3 consecutive years, with special mention of Corporate Social Responsibility Programmes, Employee Communications and Employee Participation in Community Projects – all of which fell under my responsibility. Brand portfolio included world’s top brands, Johnny Walker, Smirnoff, Guinness and Heineken.Member of Country EXCO. Represented Southern Africa on Africa Corporate Relations Leadership Team.Led announcement of the first foreign brewery to be built and operated in South Africa for Heineken. and internal communications.Note: January 2010 to March 2011 consulted to Brandhouse as Communications & Corporate Affairs Consultant.Brandhouse was the Southern Africa JV of Heineken International and Diageo with a portfolio of brands such as Johnnie Walker, Smirnoff, Guinness, Heineken and Captain Morgan, amongst others.

London, Gb

Managed corporate communications and government relations across Southern Africa.Initially recruited to improve BAT’s relations with government and management of tobacco regulation. Later promoted to Corporate Affairs Manager with added responsibility for corporate communications. Managed a team of four specialists. Responsible for all corporate communications and corporate brands in the Southern Africa region.Facilitated the first ever face-to-face dialogue between BAT South Africa and the Parliamentary Portfolio Committee on Health regarding the regulation of tobacco.Developed first stakeholder magazine called BATSA Brief, aimed at retailers and stakeholders on developments in the industry, regulations, CSR activities etc.

Managed all communications for the Minister with the public and parliament on policing and policy issues. Served three consecutive ministers under Presidents Mandela and Mbeki.Managed the communications and PR relating to the launch of elite investigations unit, Scorpions, new gun ownership and private security laws for South Africa.Government Communications lead on security for the United Nations World Summit on Sustainable Development, held in SA in 2002.Managed security communications for 1999 General Election

Za

Reporting on issues ranging from politics to labour, environment, crime and justice.

Za

Reporting on a range of news eventsCompiling news bulletins for SABC radio stationsLive reports to the studio from news scenesProducer - current affairs programme

Cape Town, Western Cape, Za

One year apprenticeship as part of Journalism degree

Leadership Development Programme

Bachelor'S In Journalism

National Diploma In Journalism