Responsible for cybersecurity products for eBanking: multi-factor authentication (MFA), transaction signing, Zero Trust authorization, NFC/Bluetooth/Wi-Fi connectable solutions;Agile development management as Product Owner: formalization of epics and stories in Jira and Confluence, prototyping, delivery prioritization, sprint plannings;Definition of the product roadmap strategy aligned with market trends and the company's strategic needs. Studies on the target audience for… Show more Responsible for cybersecurity products for eBanking: multi-factor authentication (MFA), transaction signing, Zero Trust authorization, NFC/Bluetooth/Wi-Fi connectable solutions;Agile development management as Product Owner: formalization of epics and stories in Jira and Confluence, prototyping, delivery prioritization, sprint plannings;Definition of the product roadmap strategy aligned with market trends and the company's strategic needs. Studies on the target audience for creating a commercial strategy; Show less

Database Professor in Systems Analysis and Development courses.

Market studies in order to direct the development of innovation projects;Management of the development of internal information systems. Implementation and training of official information systems of the Ministry of Health and Municipal Health Department.Digital transformation of internal processes.Information Security Coordinator, responsible for adapting the institution to the LGPD - General Data Protection Law.Business Intelligence: database implementation… Show more Market studies in order to direct the development of innovation projects;Management of the development of internal information systems. Implementation and training of official information systems of the Ministry of Health and Municipal Health Department.Digital transformation of internal processes.Information Security Coordinator, responsible for adapting the institution to the LGPD - General Data Protection Law.Business Intelligence: database implementation, Power BI, KPIs and Annual Report;Systematization of COVID-19 patient management, integrating the Health and Assistance Secretariats in the Municipality of São Paulo;Design of the process for capturing, processing and publishing COVID-19 vaccination data. Show less

- Product mix planning for all categories and mid term strategy development (5 years), considering macro economic scenario, competitors and target public;- Price studies and strategies to increase Gross Profit;- Acting with the board of directors in defining the company strategy for the following years;- New product development: conception, package, instruction manuals, training and pricing;- Report to the headquarter in Japan, more strongly with Products, R&D and Corporate… Show more - Product mix planning for all categories and mid term strategy development (5 years), considering macro economic scenario, competitors and target public;- Price studies and strategies to increase Gross Profit;- Acting with the board of directors in defining the company strategy for the following years;- New product development: conception, package, instruction manuals, training and pricing;- Report to the headquarter in Japan, more strongly with Products, R&D and Corporate Strategy;- Market studies and consumer and physicians researches;- Functional specification of applications and systems for Bluetooth pressure monitors;- Interface with Latin America and USA in the Exportation Project.Main Projects:- Medical Connected Products: planning of the next Bluetooth products (blood pressure monitors and bioimpedance scales) for the following years, as well as system and apps development, focusing on User Experience (UX).- Launching of the Pain Relief category (TENS) in Brazil: market study to identify the target audience (Persona, Consumer Decision Journey); market sizing; creation of all contents for communication, videos and PR agency; product customization to the Brazilian market and training of Polishop team (exclusive retailer).- New nebulizer series: working with R&D in Brazil in portfolio renewal, with new design, new functions and new Market positioning. Show less

Management of the Product area of the Parking Unit, responsible for new technological features and service plans with direct report to the CEO.Main Projects:- Computerized Parking: Development of a low-cost solution for small parking lots, enabling the exploration of this new market segment. As a result, the company increased the number of parking lots by 25% in just one year. I was responsible for mapping the business needs, interface with IT and Engineering and project… Show more Management of the Product area of the Parking Unit, responsible for new technological features and service plans with direct report to the CEO.Main Projects:- Computerized Parking: Development of a low-cost solution for small parking lots, enabling the exploration of this new market segment. As a result, the company increased the number of parking lots by 25% in just one year. I was responsible for mapping the business needs, interface with IT and Engineering and project management. After the project implementation, I’ve made the behavioral analysis of the clients and the creation of the management reports for the management of expansion and revenues of this service.- Parking Service Plan: Creation of new service plan, from market study and identification of this niche, specification of systems for IT, pricing, development of the Term of Adhesion with Legal, dissemination and training of internal areas and multipliers. This plan enabled the beginning of the sales of Sem Parar in the state of Minas Gerais, being used as reference for the expansion of new markets.- Zero Adhesion Plan: Design and implementation of the product. Using field research and customer database analysis, it was identified that the Adhesion fee was the biggest barrier of entry of clients. The adhesion fee was diluted in the monthly fee and this plan has become the company's most profitable and best-selling product. Show less

Performance as interface between the companies Luizacred and Investcred - Joint Ventures Itaú-Unibanco - and internal bank areas (IT, Legal, Logistics, Marketing, Information Security). Product Leader in the projects New Issuer (creation of the Luizacred and Investcred companies in the Vision Plus system) and Embossing Online, a pioneer in Brazil to print Mastercard credit cards in retail stores (Magazine Luiza, Ponto Frio and Sonda Supermarkets).

- Project Management Office (PMO): Project portfolio management of Unicard and Fininvest Product areas with IT, working with deadline, cost and follow-up controls and strategic project management.

- Creation of a new BI area: Planning, implementation and management of the area of Business Intelligence (BI) of the Superintendency, with modeling and normalization of database, automation of the reports and creation of new managerial visions; responsible for the presentations of the Telemarketing Superintendency, focusing on high visual standards and clear and objective content. Team leader of two analysts.- Development of a system in Telemarketing department for call logging, which… Show more - Creation of a new BI area: Planning, implementation and management of the area of Business Intelligence (BI) of the Superintendency, with modeling and normalization of database, automation of the reports and creation of new managerial visions; responsible for the presentations of the Telemarketing Superintendency, focusing on high visual standards and clear and objective content. Team leader of two analysts.- Development of a system in Telemarketing department for call logging, which dramatically reduced the occurrence of operational errors and increased productivity by 25% by automating operational work and providing real-time performance reporting to team managers. Show less