Business Owner
CurrentCurrent job covers a wide range of activities which are best described as business owner with the focus on production (costprice), marketing and sales of teak and ipe hardwood from South America. New business developmentThe lumber industry is a capital intensive and is dominated with just a few very old players. As a relative newcomer in this market without millions to spend on cashflow, the main competitive advantage is to be keen on the cost structure by participating actively in the actual production process in order to have the best possible yield. Second, the other competitive advantage is using modern sales techniques including facebook, amazon, cdiscount, wordpress, etc unlike the old (over 100 years' old) competing companies with traditional sales techniques. As a result, Hardydeck.com website uses immediate online quotes and payment options. All this is faster, using less manpower and most importantly advance payments from the customers benefit the cashflow tremendously. At the same time, customers enjoy a better price and a faster delivery time. The marketing communication message (proposition) to the customer is therefore simple: a full pallet sale with a fully traced quality for the lowest price on the market possible only with an advance (creditcard) payment whereas competition most often does not actively participate in production, sells lumber by the piece and does not sell directly from the forest to the end customer with pre packed bundles.
