Andrea Arini Email & Phone Number

Wakefern

• Manage 11 categories +$60MM in revenue across grocery and refrigerated businesses.• Model and execute pricing and promotional strategy to deliver annual operating plan.• Maximize NSV and Contribution Margin across all product groups.• Develop, implement, and execute strategic Joint Value Plan for Wakefern.• Collaborate cross-functionally with Category Management to execute line reviews and advise on innovation, distribution opportunities, and shelving best practices.• Engage with KHC Business Unit to develop collaborative growth plans for Wakefern.• Execute company initiatives and create Omni 360 approach.• Utilize creative marketing to build scale events with overlays, bundles, and multi manufacturer features. • Monitor supply with demand planners and customer service to meet fill rate targets.• Forecast product needs based on current demand trends, marketing plans, and seasonality.• Analyze sales trends utilizing Circana and Dunnhumby data to grow category share and profit.

• Responsible for $16M in indirect sales across Cereal and Snack portfolio.• Manage P&L and develop full year plan to deliver budget through promotional execution, product list management, and shelving initiatives.• Present regional IRI data to inform wholesalers on trends and market opportunities. • Execute against incremental funding opportunities, shopper marketing programs, and customer events.• Negotiate with category buyers on promotional planning and wholesaler fees to maximize efficiency in trade.• Use TPM system to categorize trade and manage deductions.

• Managed indirect calls for Bozzuto’s retailers; oversaw Snacking and Cereal Portfolios• Leveraged Neilson reporting at King Kullen to present total category analysis and make share growth recommendations.• Built promotional activity calendar, oversaw trade management, and made shelving suggestions.• Conducted business reviews via SPINS data at non-releasing retailers and sold in ad programs.• Presented and managed King Kullen’s growth incentive program.

• Manage and communicate Snack’s Growth Plan to Shop Rite owner groups and advise on plans to achieve payout threshold.• Act as a liaison between account team and DSD team to keep sales informed of activity.• Sell in distributions at group level to support account team deliver assigned sales budget.• Point of contact for Wakefern’s CGO system. Responsible for updating route changes and managing holiday schedules.• Troubleshoot complaint calls from Shop Rite Owners.

Long Island

Manhattan, New York

New York, Ny

New York, Ny

Masters In Business Administration, Leadership And Management

Bs, Sport Management

Activities and Societies: Cortland Softball