Andrea Brandsma Email & Phone Number

Portland, Or, Us

Framingham, Ma, Us

• Top Performer 2020; $316,122 new business attainment/123% to quota • Effectively execute a consultative sales process and manage an effective growing customer pipeline • Independently make business decisions to positively impact customer relationships and retention utilizing client purchasing habits• Generate new business opportunities by utilizing cold-calling and handle pull tactics

Drove pipeline and revenue by developing opportunities through cold-call prospecting, leads and cross/up-selling. • Prospect and perform lead generation campaigns leveraging marketing and the partner community to drive pipeline and revenue • Develop opportunities through cold-call prospecting, leads and cross/upselling• Build & Maintain a robust sales pipeline through the execution of Sales Campaigns & Plays through lead development, cold calling and cross sale/upsell techniques• Develop and maintain close business relationships with key decision makers and influencers within client organizations• Manage and own individual pipeline of opportunities, closed/won revenue, in line with assigned metrics and targets• Responsible for accurate and timely revenue forecasting and updates• Work with existing customer base to maintain customer satisfaction and target areas to expand the Symantec footprint• Proven ability to manage sales cycle. Strong communication/negotiating/closing skills with customer/prospects

San Jose, California, Us

Created and built strong relationships across sales, renewals and marketing to ensure campaigns generated measurable results.• Cultivated budget excellence through creation, tracking and execution of my quarterly budget. • Created and built strong relationships across sales, renewals, & marketing to ensure that I triangulated my campaigns to generate measurable results.• Developed quarterly marketing plans that aligned with the strategies to win and company goals for ISO & Renewals• Produced Measurable Results• Improved and reinvested in the programs that drove the best returns by developing programs and tracking the metrics to demonstrate success or failure.

San Jose, California, Us

Assisted sales through building pipeline and accelerating sales cycles with innovated inbound and outbound marketing programs through social media, webcasts, eDM, and content syndication.• Cultivated budget excellence through creation, tracking and execution of my quarterly budget. • Triangulated programs to generate measurable results by creating and building strong relationships across product marketing, channel marketing, field marketing and sales.• Developed quarterly marketing plans that aligned with the strategies to win across Symantec’s Archiving and eDiscovery product sets.• Supported enterprise software go-to-market and demand generation activities through key tradeshow events.• Produced measurable results by developing programs and tracking the metrics to demonstrate success or failure and continually improving/reinvesting in the programs that drove the best returns.• Developed an understanding of the products, key competitors, and trends associated with Symantec’s eDiscovery and Archiving portfolios. • Influenced the global messaging and programs to be relevant and successful.

San Jose, California, Us

Managed end-to-end customer reference development. Project managed end-to-end, public reference deliverables; Customer Success Stories, Business Impact Studies, BCS Spotlights. • Generated interest and engagement with customers about doing reference activities.• Educated sales about the reference program, process, benefits and provided resources.• Secured customers for a breadth of reference activities. • Built a robust pool of reference candidates to fulfill customer reference requirements for account representatives, public relations, CIO Digest, Customer Success Stories, videos, podcasts, and peer to peers.• Maintained customer data and assets in the database.• Built strategic relationships with assigned Business Units and sales.

San Jose, California, Us

Drove pipeline and revenue by developing opportunities through cold-call prospecting, leads and cross/up-selling and managed relationships with over 100 Symantec Channel partners, specifically focused on SMB/Mid-Market• Presented both technical and sales training to enable partner’s sales success.• Ensured partners were able to sell diverse security and availability products into various market verticals.• Maximized up-sell and cross-sell opportunities by joining sales calls with partners and their customers to provide assistance.• Managed a large midmarket sales pipeline.• Generated new business by ensuring an opportunity proceeded successfully through all stages of the sales cycle.• Ensured that orders made it through a complex order services process by working with various teams. • Prospected with both partners and individually to find and build new pipeline.• Achieved ranking among top performing representatives on all metrics consistently. • Won 100% Performer Award for Fiscal Year 2010.