Performed general administrative duties for Principal including, but not limited to managing and coordinating schedules, making travel arrangements, and completing special assignments.Assisted with technology upgrades throughout the department.Assured compliance with Date of Last Use for marketing materials.Coordinated weekly departmental meetings.Heavy calendar management for Principal and five department heads .Executed special projects as assigned.Assisted department of 100+ with various tasks such as expense submission, database management, and special event setup.

Assisted in the development and implementation of marketing plans and strategies; including advertising, consumer promotions, retail promotions, direct mail and new concept development;Advised Brand Manager of competitive activities and marketing trends;Coordinated with external companies, including research firms, advertising agencies and promotion houses;Developed and maintained business relationships with a variety of functional areas including Manufacturing, R&D, Purchasing and Packaging Development;Designed and executed out-of-state, CEO sponsored internal employee marketing program

Designed and implemented regional and national consumer marketing programs; Worked with internal partners and directed outside advertising agencies’ product launch activities;Remotely collaborated with cross-functional partners on launch plans;Led development of new Promotional Coordinator;Maintained prior Promotional Coordinator responsibilities;

Managed coordination of yearly marketing plan;Assisted with planning and tracking of consumer programs and special trade promotions;Led creative agency in development of new packaging;Directed development of outside sales materials;Coordinated the efforts of Marketing with Manufacturing in the preparation of packaging and display graphics;Implemented direct mail plans, in-store coupons and newspaper inserts;Took over employee purchase program and grew sales by 300% in first year