One of my favorite wins has been shaping the brand voice for multiple institutions, making sure everything from emails to events to social posts feels authentic and on-brand. I lead an amazing team of copywriters, creating content that truly connects with people and inspires action. It’s all about telling the right stories stories—whether it’s from students or faculty—that make audiences feel seen and understood.

I created an online resource to help creative writers get the support they need, sharpen their skills, and grow their businesses. I draft and polish content like blog posts, newsletters, web pages, and even how-to guides and book reviews—whatever writers need to feel inspired and informed. By using long-tail SEO strategies, I’ve helped more writers discover the site, boosting traffic significantly. I’ve also developed eBooks and writing courses that bring in new leads and keep the community… Show more I created an online resource to help creative writers get the support they need, sharpen their skills, and grow their businesses. I draft and polish content like blog posts, newsletters, web pages, and even how-to guides and book reviews—whatever writers need to feel inspired and informed. By using long-tail SEO strategies, I’ve helped more writers discover the site, boosting traffic significantly. I’ve also developed eBooks and writing courses that bring in new leads and keep the community growing. Plus, I test and fine-tune ads with tools like Taboola and Google Ads to make sure they really connect with the right audience. Show less

I worked with an award-winning advertising agency creating standout campaigns for global brands across healthcare, retail, and non-profits. I wrote attention-grabbing copy for everything from print ads to social media and video content, making sure each piece delivered real impact. I helped bring big ideas to life, developing creative campaigns from the first brainstorm to the final launch.

I trained and mentored a growing team of copywriters, watching it expand from 2 to 10 members. Together, we produced an incredible volume of product copy, driving sales and making a real impact. I also teamed up with the IT department to develop a custom content management system that transformed our workflow and increased productivity.

● Design and develop new copy categories for a continuously growing list of products● Partner with members of the operations, photography, and merchandising teams to coordinate deliverables schedule

● Assist in the creation and approval of benefits-focused product copy ● Conduct competitive research and brand comparisons● Utilize expert knowledge of style terminology and current fashion trends to create brand books and style guides

Formerly Sandbox Studio, CreativeDrive is a leading creative asset production company specializing in digital and e-commerce channels. Clients include Target, Disney, and T.J. Maxx.● Owned copywriting for 20+ categories within fast-paced production cycles● Ensured brand consistency across all deliverables by creating content style guides ● Proactively researched market trends, customers, and products● Prepped, styled, and photographed models and products

• Conducted research into consumer beauty, style, and clothing trends• Contacted various companies and PR firms to coordinate advertising for the magazine • Assisted in the retrieval and design of photos for advertising • Wrote magazine articles on a variety of subjects including design, art, history, and food

Coordinate with medical professionals to provide prescriptions for customersMeasure and assist in compounding prescriptions for shipping or pickup