Andrea Fedeli

Andrea Fedeli Email and Phone Number

Consulente commerciale, Direttore commerciale, Direttore Export, Direttore Marketing, Temporary Manager @ Bottega S.p.A.
treviso, veneto, italy
Andrea Fedeli's Location
Milan, Lombardy, Italy, Italy
Andrea Fedeli's Contact Details

Andrea Fedeli personal email

n/a
About Andrea Fedeli

Senior executive with over 30 years in strategic and operational roles in the Wine & Spirits industry, Fashion & Retail sector in mature and emerging markets both in multinational or family owned companies. Specific knowledge in sales, export and marketing: sales force management driving profitable sales, managing large and profitable projects, export activities, development of importers and distributors, brand positioning and management, focus on P&L and economics.Fast-learner, adaptable and able to deal with complexity and fast-changing environments, people management and team leader.Strategic approach, consumer oriented and results driven.

Andrea Fedeli's Current Company Details
Bottega S.p.A.

Bottega S.P.A.

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Consulente commerciale, Direttore commerciale, Direttore Export, Direttore Marketing, Temporary Manager
treviso, veneto, italy
Website:
bottegaspa.com
Employees:
85
Andrea Fedeli Work Experience Details
  • Bottega S.P.A.
    Senior Export Manager Supervisor
    Bottega S.P.A. Oct 2018 - Present
    Godega Di Sant’Urbano, Veneto, Italia
    Supervisor, coordinator and manager of export managers team. Definition of sales approach to customers and trade policies Development of assigned Countries and areas (focus on DACH area, Est Europe, India, Africa, Pacific countries).- Expert in commercial B2B and B2C and B2B2C operations- Budget and investment planner →ability to build and manage P&L (global and per customers) - Flexibility to work up and down the organization with effective communication skills- Abilty to manage a portfolio with different lines and positioning- New clients research and trade fairs participation- Coaching and empower the sales team
  • Viabrera Jewelry
    Sales And Marketing Director
    Viabrera Jewelry Jan 2016 - Sep 2018
    Milan Area, Italy
    - Definition of strategic guidelines and business plan- Sales force: definition of route to market, objectives and incentives- Definition of sales, promotional and marketing activities- Brand building and image definition: media, social and pr activities- P&L management
  • Treperquattro
    General Manager Business Development
    Treperquattro Sep 2012 - 2015
    Milan Area, Italy
    The role involves the opening and management of multi-brand retail and restaurant business with particular attention to worldwide development:- Definition of strategic guidelines and business objectives- Project analysis: business plan development⇒ territory analysis, selection and furnishing of shops/restaurants, legal matters, pricing, food definition and delivery, staff research- Local venues search and set up (Italy and International): implementation, opening and follow up- M&A transactions focused on gastronomy industry
  • Pernod Ricard Italia
    International Director
    Pernod Ricard Italia Jul 2008 - Jul 2012
    Milan Area, Italy
    In charge as Ramazzotti Director worldwide.Local team including export, marketing, logistic and finance.Key position responsibilities:- Global sales and marketing strategy, implementation according with marketing and sales team located in each country- P&L responsibility, A&P allocation balancing different markets: Bitter reached #1 in Germany and Sambuca #1 in Canada - Regular training to empower the team: improving in motivation and performance- New distributors research: distribution and turnover gained- R&D: new products development- CSR activities in collaboration with Planet Finance
  • Pernod Ricard
    Marketing Manager
    Pernod Ricard Jul 2005 - Jun 2008
    Milan Area, Italy
    Director of Italian marketing team for strategic planning and development of the company's portfolio (turnover € 110 million) with 15 people- Marketing plans definition in accordance with brand owners (Chivas Brothers, Havana Club International, Absolut Company, Mumm & Perrier Jouet, Irish Distillers) and PR Holding- Budget and 4 years plan management: P&L management for each Brand and Company- On and off line campaign focused on target group thanks to massive research (qualitative and quantitative) on consumers- Definition and implementation of a Promoter Team (11 people) to support marketing and sales, which had a significant impact on the effectiveness of promotions and customer relations- Social media activation and pr activities- Track record: Havana Club top level product launch, definition of a new route-to-market to improve the distribution and penetration of the market (brand image improved by 10 points after 1 year, source: Sinottica, and consolidate the leadership: market share +3 pts → #1 spirit in Italy)
  • Pernod Ricard Italia
    On Trade Sales Director Italy
    Pernod Ricard Italia Jan 2004 - Jun 2005
    Milan Area, Italy
    On trade management: 14 area managers and 96 agents - “Route to Market” implementation more coherent between market and portfolio: number of “trendy” customers (clubs and night bar) served directly increased (+8%) - Sales force management and training: in 1 year 5 sales agents were hired with managerial functions- Redefinition of the sales areas and the incentive system with an improving in motivation, sales and margin
  • Pernod Ricard Italia
    Business Unit Manager
    Pernod Ricard Italia Jan 1998 - Dec 2003
    Milan Area, Italy
  • Pernod Ricard Italia
    National Key Account
    Pernod Ricard Italia Jun 1997 - Dec 1997
    Milan Area, Italy
  • Pernod Ricard Italia
    Group Product Manager
    Pernod Ricard Italia Jan 1996 - Jun 1997
    Milan Area, Italy
  • Pernod Ricard Italia
    Senior Product Manager
    Pernod Ricard Italia Jan 1994 - Dec 1995
    Milan Area, Italy
  • Pernod Ricard Italia
    Product Manager
    Pernod Ricard Italia Sep 1992 - Dec 1993
    Milan Area, Italy
  • Gold Market
    Franchising Manager
    Gold Market Mar 1990 - Aug 1992
    Milan Area, Italy
    Gold Market, jewellery chain based in Milan.Main results: flagship store in the center of Milan, 20 stores all over Italy, 7 corner at Rinascente store and 4 "gold point" in airport duty free. Key position responsabilities: - Planning and develpment of franchising structure - Offer of a "turnkey package" Gold Market: territory analysis, business plan, selection and furnishing of point of sales, legal matters, pricing tentative, P&L including break even point and ROI, staff couching, launch plan)- Responsible for advertising budget and group image

Andrea Fedeli Skills

Marketing Management Business Planning Marketing Strategy Marketing Communications Marketing Management Advertising Leadership Market Research Fmcg Marketing Communication Market Analysis Event Management Sales Management Digital Marketing Budgets Trade Marketing Public Relations Digital Strategy Social Media Marketing P&l Customer Insight

Andrea Fedeli Education Details

Frequently Asked Questions about Andrea Fedeli

What company does Andrea Fedeli work for?

Andrea Fedeli works for Bottega S.p.a.

What is Andrea Fedeli's role at the current company?

Andrea Fedeli's current role is Consulente commerciale, Direttore commerciale, Direttore Export, Direttore Marketing, Temporary Manager.

What is Andrea Fedeli's email address?

Andrea Fedeli's email address is an****@****ard.com

What schools did Andrea Fedeli attend?

Andrea Fedeli attended Università Commerciale 'luigi Bocconi', Insead.

What skills is Andrea Fedeli known for?

Andrea Fedeli has skills like Marketing, Management, Business Planning, Marketing Strategy, Marketing Communications, Marketing Management, Advertising, Leadership, Market Research, Fmcg, Marketing Communication, Market Analysis.

Who are Andrea Fedeli's colleagues?

Andrea Fedeli's colleagues are Dario Camilotto, Vincenzo Semeraro, Alessandra De Marchi, Raffaele Farruggio, Manuela Scoffo, Lorenzo Turchi, Martina Battaglini.

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