Andrea Fedeli Email and Phone Number
Andrea Fedeli work email
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Andrea Fedeli personal email
Senior executive with over 30 years in strategic and operational roles in the Wine & Spirits industry, Fashion & Retail sector in mature and emerging markets both in multinational or family owned companies. Specific knowledge in sales, export and marketing: sales force management driving profitable sales, managing large and profitable projects, export activities, development of importers and distributors, brand positioning and management, focus on P&L and economics.Fast-learner, adaptable and able to deal with complexity and fast-changing environments, people management and team leader.Strategic approach, consumer oriented and results driven.
Bottega S.P.A.
View- Website:
- bottegaspa.com
- Employees:
- 85
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Senior Export Manager SupervisorBottega S.P.A. Oct 2018 - PresentGodega Di Sant’Urbano, Veneto, ItaliaSupervisor, coordinator and manager of export managers team. Definition of sales approach to customers and trade policies Development of assigned Countries and areas (focus on DACH area, Est Europe, India, Africa, Pacific countries).- Expert in commercial B2B and B2C and B2B2C operations- Budget and investment planner →ability to build and manage P&L (global and per customers) - Flexibility to work up and down the organization with effective communication skills- Abilty to manage a portfolio with different lines and positioning- New clients research and trade fairs participation- Coaching and empower the sales team -
Sales And Marketing DirectorViabrera Jewelry Jan 2016 - Sep 2018Milan Area, Italy- Definition of strategic guidelines and business plan- Sales force: definition of route to market, objectives and incentives- Definition of sales, promotional and marketing activities- Brand building and image definition: media, social and pr activities- P&L management
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General Manager Business DevelopmentTreperquattro Sep 2012 - 2015Milan Area, ItalyThe role involves the opening and management of multi-brand retail and restaurant business with particular attention to worldwide development:- Definition of strategic guidelines and business objectives- Project analysis: business plan development⇒ territory analysis, selection and furnishing of shops/restaurants, legal matters, pricing, food definition and delivery, staff research- Local venues search and set up (Italy and International): implementation, opening and follow up- M&A transactions focused on gastronomy industry
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International DirectorPernod Ricard Italia Jul 2008 - Jul 2012Milan Area, ItalyIn charge as Ramazzotti Director worldwide.Local team including export, marketing, logistic and finance.Key position responsibilities:- Global sales and marketing strategy, implementation according with marketing and sales team located in each country- P&L responsibility, A&P allocation balancing different markets: Bitter reached #1 in Germany and Sambuca #1 in Canada - Regular training to empower the team: improving in motivation and performance- New distributors research: distribution and turnover gained- R&D: new products development- CSR activities in collaboration with Planet Finance -
Marketing ManagerPernod Ricard Jul 2005 - Jun 2008Milan Area, ItalyDirector of Italian marketing team for strategic planning and development of the company's portfolio (turnover € 110 million) with 15 people- Marketing plans definition in accordance with brand owners (Chivas Brothers, Havana Club International, Absolut Company, Mumm & Perrier Jouet, Irish Distillers) and PR Holding- Budget and 4 years plan management: P&L management for each Brand and Company- On and off line campaign focused on target group thanks to massive research (qualitative and quantitative) on consumers- Definition and implementation of a Promoter Team (11 people) to support marketing and sales, which had a significant impact on the effectiveness of promotions and customer relations- Social media activation and pr activities- Track record: Havana Club top level product launch, definition of a new route-to-market to improve the distribution and penetration of the market (brand image improved by 10 points after 1 year, source: Sinottica, and consolidate the leadership: market share +3 pts → #1 spirit in Italy) -
On Trade Sales Director ItalyPernod Ricard Italia Jan 2004 - Jun 2005Milan Area, ItalyOn trade management: 14 area managers and 96 agents - “Route to Market” implementation more coherent between market and portfolio: number of “trendy” customers (clubs and night bar) served directly increased (+8%) - Sales force management and training: in 1 year 5 sales agents were hired with managerial functions- Redefinition of the sales areas and the incentive system with an improving in motivation, sales and margin -
Business Unit ManagerPernod Ricard Italia Jan 1998 - Dec 2003Milan Area, Italy -
National Key AccountPernod Ricard Italia Jun 1997 - Dec 1997Milan Area, Italy -
Group Product ManagerPernod Ricard Italia Jan 1996 - Jun 1997Milan Area, Italy -
Senior Product ManagerPernod Ricard Italia Jan 1994 - Dec 1995Milan Area, Italy -
Product ManagerPernod Ricard Italia Sep 1992 - Dec 1993Milan Area, Italy -
Franchising ManagerGold Market Mar 1990 - Aug 1992Milan Area, ItalyGold Market, jewellery chain based in Milan.Main results: flagship store in the center of Milan, 20 stores all over Italy, 7 corner at Rinascente store and 4 "gold point" in airport duty free. Key position responsabilities: - Planning and develpment of franchising structure - Offer of a "turnkey package" Gold Market: territory analysis, business plan, selection and furnishing of point of sales, legal matters, pricing tentative, P&L including break even point and ROI, staff couching, launch plan)- Responsible for advertising budget and group image
Andrea Fedeli Skills
Andrea Fedeli Education Details
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Economics
Frequently Asked Questions about Andrea Fedeli
What company does Andrea Fedeli work for?
Andrea Fedeli works for Bottega S.p.a.
What is Andrea Fedeli's role at the current company?
Andrea Fedeli's current role is Consulente commerciale, Direttore commerciale, Direttore Export, Direttore Marketing, Temporary Manager.
What is Andrea Fedeli's email address?
Andrea Fedeli's email address is an****@****ard.com
What schools did Andrea Fedeli attend?
Andrea Fedeli attended Università Commerciale 'luigi Bocconi', Insead.
What skills is Andrea Fedeli known for?
Andrea Fedeli has skills like Marketing, Management, Business Planning, Marketing Strategy, Marketing Communications, Marketing Management, Advertising, Leadership, Market Research, Fmcg, Marketing Communication, Market Analysis.
Who are Andrea Fedeli's colleagues?
Andrea Fedeli's colleagues are Dario Camilotto, Vincenzo Semeraro, Alessandra De Marchi, Raffaele Farruggio, Manuela Scoffo, Lorenzo Turchi, Martina Battaglini.
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Andrea Fedeli
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