Hi,My name is Andrea, I’m a motivated data-driven digital marketer and SEO analyst whose passion is to stay on top of the latest industry trends as well as to learn and adapt to emerging technologies like AI. I characterize myself as a problem solver who emphasizes massively in critical thinking.After achieving two degrees, an M.S. in Big Data Analytics and a B.B.A. in Marketing from St. Thomas University, my objective is to analyze, understand through visualizations, and explain data to implement innovative marketing strategies with the goal of achieving an increase in traffic, conversions, and sales.My professional background includes digital marketing, website optimization (SEO), and data analysis, which have led me to learn how to build a loyal customer base and deliver a brand’s true identity digitally. The combination of my experience utilizing CRM and SEO tools like Hubspot, Salesforce, SEMRush and Ahrefs, Screaming Frog, GA4, Google Search Console, and Google My Business, added to my skills with data analysis programs like R Studio, Microsoft Office, both SQL (AWS) and NoSQL databases, and data visualization tools such as JavaScript, Tableau, Plotly, and Power BI helps me deliver efficient and effective marketing solutions for my clients. These skills will enable my organization to make informed data-driven decisions thus reaching common and organizational goals.If you are looking for a marketing associate with a specialty in SEO, don’t hesitate to reach out to me at: andreagonzalezdlg@gmail.com My Specialties: - Content Briefs and Content Optimizations- Content Strategy- Content Writing and Content Creation- Copywriting- Data Analysis- Data Visualization: Tableau, Power BI- Digital Marketing- Email Marketing- HTML, CSS, and CMS- Keyword Research and Analysis- Link-Building- Marketing Campaigns Optimization- On-Page, Off-Page, Technical, and Local SEO (Search Engine Optimization)- SEO Content Audits- SQL Data Bases- Social Media Marketing
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Seo AssociateGreenlane Marketing Oct 2022 - Jan 2024Philadelphia, Pennsylvania, United States- Communicated with clients on a semi-monthly basis on their accounts and new SEO developments, managing accounts for 4 to 5 clients.- Monitored Analytics and Search Console to prepare monthly SEO andanalytics reports, handling data for 5 client accounts.- Performed keyword research and gap analyses, leading to 20%increase in organic traffic.- Created content briefs and content optimizations to develop SEO-optimized content.- Conducted SEO audits, leading to the identification of opportunities fornew pages and current content optimization.- Performed Local SEO activities through citation building, local linkoutreach, and Google My Business Management. -
Human Resources InternGrupo Santander Sep 2021 - Aug 2022Miami- Gather data on employee preferences and organizational changes. - Analyzed data to create reports and keep track of employee and organizational management.- Monitored web analytics dashboards to review performance and plan strategies.- Increased open emails rate by implementing titles and text optimization. - Worked on content planning and strategy, with competitor and target audience analysis.- Created visualizations to present data gathered and reports statistics in a user-friendly way. -
Seo And Digital Marketing InternShadefla Sep 2019 - Mar 2021Miami, Florida- Assisted with different SEO strategies to increase website's keyword rankings and domain rating.- Implemented & managed UTM parameters.Improved local ranking and reached higher visibility by optimizing Google Business Profile content.- Monitored website's performance metrics and developed full keyword research reports.- Identified new keyword opportunities for high volume competitive keywords.- Develop marketing campaigns planning and execution.- Perform market analysis and research on the company's competitors. -
Student Administrative AssistantSt. Thomas University May 2018 - May 2019Miami/Fort Lauderdale Area- Created reports for the Provost of the University- Maintained files and records updated- Assisted with planning and coordination of events -
Student AthleteSt. Thomas University Aug 2014 - May 2019Miami/Fort Lauderdale Area- Received Academic and Athletic Scholarships- Player of St. Thomas University Women's Tennis Team- Dean's List Nomination in 2018-2019- Most Valuable Player of 2019 as St. Thomas University Tennis Team Captain -
Marketing Assistant InternshipCala Enterprises Corporation Jun 2018 - Aug 2018United States- Created content for Cala Speaker's social media- Participated on collecting information for Cala Speaker's blog - Provide support functions to sales accounts and executives - Participating on Strategic Branding and Marketing Plans- Generated marketing materials and presentations
Andrea Gonzalez Education Details
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Big Data Analytics -
Marketing
Frequently Asked Questions about Andrea Gonzalez
What is Andrea Gonzalez's role at the current company?
Andrea Gonzalez's current role is Data Analyst | Digital Marketing | SEO & PPC | Content Creator and Optimizer.
What schools did Andrea Gonzalez attend?
Andrea Gonzalez attended St. Thomas University, St. Thomas University.
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Andrea Gonzalez
Clearfield, Ut1intel.com -
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Andrea Gonzalez
Hr Senior Recruiter @ Hotel Del Coronado | Talent Acquisition Strategist | Diversity & Inclusion AdvocateSan Diego, Ca -
Andrea González
Mba Candidate At The University Of Chicago Booth School Of Business ('25) | Monetary Policy | Investment BankingChicago, Il
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