Andrea Hughes Email and Phone Number

-Business enabler, strategic partner, and advisor to the President of Bosch in North America and President of Mobility for the Americas Region at Bosch; Provide hands-on support to transform ideas into reality-Responsible for day-to-day operations of the Office of the President, inclusive of facilitating meetings and special events crucial for strategic alignment and team enablement-Lead, coordinate, manage & track key initiatives, ensuring operational deployment of local projects is linked to global strategic vision-Content creation for high-visibility internal and external engagement with customers, media, talent, and internal stakeholders, requiring excellent communication skills

-Responsible for strategic planning and external communication for Bosch Mobility Solutions (BBM) in North America-Project manager for execution of Bosch's participation at the North American International Auto Show-Responsible for coordination of stakeholder engagement to ensure alignment across 12 BBM divisions and functions -Plan and execute integrated marketing communications campaigns across all channels (events, digital, social, PR), measure report on results-Significant experience developing social media content and campaigns aligned with BBM strategy, strong interest in social platforms-Manage Bosch speaking program at the executive and working level, including strategic event identification, speaker selection, coordination, preparation, and execution-Consultant and advocate for internal stakeholders regarding external communication of divisional topics-Internal communication lead for Smart Work program, driving associate awareness around expectations and implementation of flexible work arrangements

-Responsible for external and internal communications for Powertrain Solutions, North America-Lead for planning and execution of trade shows, customer technology demonstrations, news releases-Supported the division in creation of business strategy, analysis of market data-Content creator for digital platforms including video, digital advertising, internet content, social media, etc.-Utilized key business indicators to develop annual communication plan-Mentor to Regional President, leaders, and associates on Bosch internal digital platforms

-Developed sales forecasts allowing for directional marketing programs aimed at new customers-Analyzed sales data to develop volume rebate programs and negotiate final terms of agreement-Responsible for monitoring external environmental factors and potential impact on business-Presented company product line to inside sales and customer service professionals across the country-Traveled to meet with customers and perform needs analysis to develop proposals for additional product line purchases-Organized and executed successful involvement at multiple trade shows to increase sales and brand awareness-Results: Negotiated business arrangements with approximately 20 new accounts in 2 years

-Designed promotional materials for nationwide publications, blogs, email blasts, product videos-Photographed products on site at locations across Michigan for use in marketing materials-Analyzed sales trends in order to make recommendations to marketing team -Managed all social media accounts -Participated in development and production of company video

-Prospected for customers and generated sales for a software and web design product line-Developed marketing materials for various target markets-Attended and presented in a state wide conference setting to drive demand and increase product sales-Worked independently and as part of a team to meet and exceed sales goals

• Managed finite resources including a budget to hold promotional events• Held promotional events to raise awareness for the HP/Intel brand name• Worked with an online blog portal daily to give promotional ideas to HP/Intel Ambassadors on other campuses• Achieved 200% of target bonus based on a final ranking of 3 out of 32 marketing teams nationally (1st internship) • Achieved 273.3% of target bonus based on a final ranking of 1 out of 32 marketing teams nationally (2nd internship)