With over a decade of marketing experience, I’ve effectively steered the strategy and management of both iconic lifestyle and craft brands. I’ve cut my teeth across planning, briefings, launches, and postmortems, all in the name of the consumer. With extensive experience across both brand and shopper marketing, I possess a comprehensive approach that propels brands to successfully close the purchase loop. What brings me to the table every day is the creativity, taking care of an aesthetic, brand building, connecting the dots, and the amazing teams I have worked with. I've led multiple internal teams, inspired external agencies, and brought commercial and supply together.
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Senior Brand ManagerElysian Brewing Co Jan 2020 - Dec 2022Seattle, Washington, United StatesAs Senior Brand Manager at Elysian Brewing, Washington's #1 Craft Brewery. I spearheaded strategic brand planning and multichannel marketing across national and regional product portfolios. I oversaw cross-functional teams in shopper marketing and merchandising and collaborated with sales to forge key strategic retail partnerships. -
Creative Team ManagerElysian Brewing Co Apr 2018 - Dec 2019Seattle, Washington, United StatesAs the leader of Elysian's in-house creative agency, consisting of 7 content developers, designers, and a freelance network, I drove the brand visual identity across all paid, earned, and owned channels. I steered the end-to-end creative process, from conceptualization to execution, that reinforced Elysian's brand strategy and portfolio vision. -
Senior Craft AnalystElysian Brewing Co Nov 2016 - Mar 2018Seattle, Washington, United StatesOwner of total business performance analysis to support long-term strategy, including data insights, mining, and recommendations. Supported the sales team with results-oriented target setting and ongoing monitoring. -
Brand Manager, Corona And Modelo BrandsLabatt Breweries Of Canada Jan 2015 - Oct 2016Toronto, Canada Area -
Assistant Trade Marketing Manager, Corona And High End BrandsAnheuser-Busch Inbev Jan 2014 - Dec 2014Toronto, Canada Area -
National Trade Marketing AnalystAnheuser-Busch Inbev Jan 2013 - Jan 2014Toronto, Canada Area -
Sales Intelligence AnalystAnheuser-Busch Inbev Aug 2012 - Dec 2012Toronto, Canada Area -
Corporate Affairs ManagerAnheuser-Busch Inbev Jun 2011 - Aug 2012Toronto, Canada Area -
2010/2011 Global Management TraineeAnheuser-Busch Inbev 2010 - Jun 2011 -
Web Marketing SpecialistGazaro May 2009 - Aug 2009Ottawa, Canada Area
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Junior Marketing OfficerPublic Health Agency Of Canada Sep 2008 - Apr 2009Ottawa, Canada Area -
Community Relations Coordinator And Executive Briefing Centre Co-OpAlcatel-Lucent Jan 2008 - Aug 2008Ottawa, Canada Area
Andrea Boyle Education Details
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Marketing, Business, Management -
Culinary Arts Level I And Ii -
Bachelor Of Commerce (B.Com.)
Frequently Asked Questions about Andrea Boyle
What is Andrea Boyle's role at the current company?
Andrea Boyle's current role is Senior Marketer | Creative Thinker | Brand Strategist.
What schools did Andrea Boyle attend?
Andrea Boyle attended University Of Ottawa / Université D'ottawa, George Brown College Continuing Education, Reims Management School.
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Andrea Boyle, SHRM-CP
Recruitment Programs & Outreach Manager At Bae Systems Inc. | Hr Professional | Project Management Enthusiast | Dei ChampionGreater Philadelphia2chc.edu, chc.edu -
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