Andrea Layne Email & Phone Number

Greater Nashville Area, TN

Planned promotional tactics to increase awareness and student participation in career center programsCreated flyers, drafted press releases, wrote feature stories and coordinated media coverage for eventsConducted flip-camera interviews with students and guests during events for use on websites/social mediaDeveloped new, comprehensive social media plan to.

­ Conducted background research for various outreach campaigns at the healthcare public affairs firm­ Researched and drafted press releases, internal communications, letters and web copy for numerous clients­ Participated in brainstorm sessions to plan and execute communication and PR campaigns and events

­ Researched and conduct interviews to write press releases for the university's website

­ Developed and implemented a PR plan for the credit union called "I'm a Member and You're Not!"­ Organized a community development project for credit union members to donate to RIFA, a local charity­ Wrote blogs and coordinated other forms of social media for my projects and the credit union

­ Wrote press releases and participated in press relations for TCPR policy briefs, reports and events­ Implemented a tracking system for TCPR press coverage and updated contacts with media outlets­ Handled social media for TCPR by giving the organization an active presence on Facebook and Twitter

­Handled marketing activities including calls, literature mailings and other contacts with clients and prospects­Created meeting logo, brochures and Power Point presentations for annual Edward Jones Summer Regional Meeting­Helped financial advisor create the monthly regional newsletter for publication

May 2008)­ Conducted point-of-sale purchases

M.A., Advertising And Public Relations

B.A., Public Relations