Andrea Maino Email & Phone Number

Madrid, Comunidad De Madrid, España

Madrid Y Alrededores, España

• Perform medium and long term demand planning for on-line and off-line channels. Track 1200 SKUs in make-up category, with a sales budget of €15M. • Execute purchasing of new makeup products for EMEA in collaboration with supply chain team.• Coordinate with S&OP the review of incidents and deviations of sales against forecast, analysis of KPIs and accuracy.• Identify existing and new products at risk of stock-outs or overselling, reducing excess from 12% to 10%.• Root Cause analysis at brand and segment level. Review of demand planning and follow-ups, reaching 6% BIAS, the best in the color category for the last 3 years.• Lead the project to create a tool to automate the forecast of makeup color shades, saving an average of 30 hours of work per month.

Alcalá De Henares, Comunidad De Madrid, España

• Develop forecast and tracking of 400 SKUs in fragrance category, with a sales budget of €8M.• Execute the forecast of new products in fragrance category and quarterly follow up with supply chain team.• Winning recognition as "Best accuracy ever" in 2012 with 4% BIAS.• Monitor the implementation of the new business management software and train department members, achieving an optimized task distribution.• Work together with the local Italian marketing team to identify products with logistical risk, proposing solutions in case of overbooking like reorder, replacement or incentives.

Alcalá De Henares, Comunidad De Madrid, España

• Plan and develop the brochure for the 12 sales campaigns for the leading European market with a budget of 55M€.• Select products and define pricing and merchandising strategy for monthly campaigns.• Collaborate with the Italian market to identify trends, customer input, competitors and seasonality.• Participate with the creative team to identify offers where to focus on graphic level.• Develop Ad-hoc Quarterly Analysis for the global market identifying weaknesses and strengths of campaigns at gross margin, gross sales & average order.

Olgiate Comasco, Como - Italy

• Plan and develop the brochure for the 12 campaigns.• Engage with the creative team with the campaign briefing to identify key merchandising and offers for the success of the offer.• Execute the Ad-hoc Quarterly Analysis identifying weaknesses and strengths of the campaigns and be able to implement improvements for the following campaigns.

Formación Profesional De Grado Superior, Business, Management, Marketing, And Related Support Services

Political Science And Government