Keyword analysis and competition analysis in order to find new markets to enter, with consequent budget allocation and creation of adv campaigns on Facebook, Linkedin and Google Ads. We work in a B2B sector and the main goal is to generate leads, which I manage on the Hubspot CRM, where I also run Marketing Automation activities. I regularly speak with clients and prospects from Italy, Spain, UK, Germany, Switzerland, Portugal and Saudi Arabia. I am Head of the online communication on social… Show more Keyword analysis and competition analysis in order to find new markets to enter, with consequent budget allocation and creation of adv campaigns on Facebook, Linkedin and Google Ads. We work in a B2B sector and the main goal is to generate leads, which I manage on the Hubspot CRM, where I also run Marketing Automation activities. I regularly speak with clients and prospects from Italy, Spain, UK, Germany, Switzerland, Portugal and Saudi Arabia. I am Head of the online communication on social media channels.I manage all company's websites and landing pages, as well as Email Marketing activities. Show less

I managed the online communication strategies of the company by creating both organic posts and paid campaigns on social media, as well as Google Ads and Bing Ads, then I checked the KPIs and reported them to my superiors. I also managed the live storytelling at the company's trade shows. The social medias involved were Facebook, Instagram, LinkedIn, Twitter and Tik Tok.I created email marketing DEMs via Magnews, the target went from a minimum of 300 to a maximum of 100,000 contacts.I… Show more I managed the online communication strategies of the company by creating both organic posts and paid campaigns on social media, as well as Google Ads and Bing Ads, then I checked the KPIs and reported them to my superiors. I also managed the live storytelling at the company's trade shows. The social medias involved were Facebook, Instagram, LinkedIn, Twitter and Tik Tok.I created email marketing DEMs via Magnews, the target went from a minimum of 300 to a maximum of 100,000 contacts.I worked with various CMSs (Wordpress, AEM and others), managing the creation of landing pages and blogposts. I also focused a lot on the SEO analysis.Since photography is one of my passions, I worked as photographer at the company's trade shows. Show less

Functional design of prerequisites, followed by design and execution of tests about banking and insurance systems, in order to achieve a better quality level. I regularly used the Microsoft Office Suite (Excel, Word and Powerpoint) and tools like HP-ALM, Testrail, Jira and SQL.Experience in projects concerning the following societies: Chebanca!, ING Direct, Frog Design, Zurich.

Work experience as Digital Marketing Assistant in Madrid at TANDEM - Escuela Internacional. Assistant to Marketing Department, with particular focus to the market and study of the competition,in order to create new strategies and to implement a new promotion. Social media assistant (Facebook, Twitter, Pinterest, Google+). This internship is part of the Erasmus Placement Project.