Andrea Ranieri, Ph.D. Email & Phone Number

United States

• Responsible for professional services delivery on top of Symend's SaaS solution (B2B2C). I led thediscovery process, worked to define measures of success, and designed experimentation to enhance strategy performance to.
• Primary SME and creative behavioral science lead for prioritizing, coordinating, and developing scalable product solutions for advanced segmentation, and strategy application, using machinelearning and generative AI.
• Led deployment data-driven solutions across teams, including engineering, data science, operations, delivery, and sales to delivery a holistic and cohesive experience to client customers.
• Featured speaker and panelist in discussing advancements in digital engagement solutions, experimentation, and segmentation.
• Mentored junior behavioral scientists and business analysts in experimental design and communicating results to external and internal stakeholders.

United States

• Managed three cross-functional client pods of up to 8 team members to prioritize and execute client deliverables that function to improve digital engagement and recovery performance.
• Led digital experimentation impacting over 30,000 customer per month resulting in increased speed of payment by up to 4 days, reduction of inbound calls by 50%, and increased digital engagement by 20%.
• Incorporated quantitative and qualitative information to design, execute, and interpret results of RCT to increase digital engagement, modify financial behavior, and increase recovery.
• Created marketing materials such as “sizzle” reels, and sales presentation to explain and promote how behavioral science can be applied to default management and expected results in terms of ROI and engagement.

• Primary SME to design and develop new products to assist mental health professionals.
• Responsible for psychometric analyses to assess the reliability of exam prep products.
• Conducted in-depth-interviews with clients and professionals to gain insights for product development.
• Managed team of 8+ SMEs to aid in product development.

Melbourne, Florida Area

• Designed and developed curriculums and educational tools to prepare new hires for roles as customer service representatives.
• Assessed internal validity of over training materials across multiple call center roles including sales, parts service, and customer service across Ford and Lincoln products. Assessment led to redesign of materials.

Tampa/St. Petersburg, Florida Area

• Conducted appropriate statistical analyses from quantitative and qualitative datasets to extract actionable areas of improvement for top tier universities to maximize the utilization and management of federal funding.
• Monitored and assessed changes in university workers’ management of federal grant funds, and overall productivity to provide data-driven solutions for process improvement.
• Designed and maintained confidential database of over 15,000 respondent data.
• Provided 50+ reports detailing findings of survey analysis to university clients complete with visualizations of data and recommendations for improvement.
• Use data mining techniques to identify new areas of interest to improve how universities manage federal grant money, and administrative responsibilities based on respondent data.

Tampa/St. Petersburg, Florida Area

• Designed two in-person undergraduate level lecture courses (30 to 120 students per semester)
• Created written and visual materials to supplement course development
• Managed graduate teaching assistants
• Surpassed average instructor rating based on student evaluations

Tampa/St. Petersburg, Florida Area

• Designed, executed, and managed multiple experiments to assess human decision-making behaviors including risk-taking behaviors, and the ability to advantageous decision making in real-world contexts.
• Queried, edited and maintained SQL database of confidential participant data.
• Conducted extensive literature reviews to extract key findings necessary for the development of new research areas.
• Published original research in peer-reviewed journals which demonstrated how human decision can be affected by environmental factors.
• Gave yearly presentations of the most current findings in the field of human decision making at national and international conferences.

Doctor Of Philosophy - Phd, Cognition, Neuroscience And Social Psychology

Master Of Arts - Ma, Cognitive Science

Bachelor Of Science, Psychology