Tara Brown is a Global Head of Solutions at LiftLab. Colleagues describe them as "I had the pleasure of working with Tara for nearly two years on the Nokia & Microsoft business. She is a true team player who can juggle multiple projects and meet challenging deadlines in the sometimes chaotic world of advertising. Tara’s positive attitude and team mentality meant she was always willing to lend a hand and expertise. While at Carat, she mentored and managed assistant planners, interns, and even other departments and teams. Tara approached challenges with a quiet determination to find creative solutions, communicate with the right stakeholders, and deliver high caliber work from social initiatives to weekly reporting and analytics. Tara is a great asset for any team, and has my highest recommendation!" and "Tara is bright, motivated and focused. Tara and I worked closely together on Williams-Sonoma, Inc.’s in-house Display Team. She is not only a strong leader, but a true subject matter expert. She leads by example, and always takes a levelheaded approach, even in the most stressful situations. From day one at WSI, Tara has excelled in managing multiple brands, agencies and ad platforms. She is an invaluable team member and I hope to work with her again in the future."
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Global Head Of SolutionsLiftlabCalifornia, United States -
Director Of Solutions & PartnershipsLiftlab Apr 2024 - PresentLiftlab is the leading provider of science-driven software to optimize marketing spend and predict revenue for optimal spend levels. We call this the Science of Marketing Effectiveness. Our platform combines economic modeling with specialized media experimentation so brands and agencies can clearly see the tradeoffs of growth and profitability. With decades of experience in marketing analytics and data science, our team of industry experts and thought leaders is proud to enable leading and emerging brands such as Cinemark, Express, Hanna Anderson, Lulu & Georgia, Pandora, Sephora, Skims, Tory Burch, Thrive, and Vionic, with our cutting-edge solutions and strategic guidance. -
Director, Customer SuccessLiftlab Nov 2021 - Apr 2024San Francisco Bay Area -
Senior Client StrategistLiftlab Aug 2019 - Nov 2021San Francisco Bay Area -
Senior Marketing ManagerBrilliant Earth Mar 2019 - Aug 2019San Francisco Bay Area -
Marketing ManagerBrilliant Earth May 2018 - Feb 2019San Francisco Bay Area- Oversaw BE's digital and offline paid media programs from end to end, including strategy, execution, and analysis- Ensured all performance acquisition programs are efficient and running optimally; analyzed areas for improvement and made data-driven recommendations to stakeholders.- Managed a team of Online Marketing Associates, providing guidance on oversight, strategy, and analysis of all acquisition campaigns- Elevated the brand by developing original ad creative and copy that spoke to Brilliant Earth's differentiators in the luxury fine jewelry space- Partnered with social team to build out and execute influencer marketing program- Built robust performance reporting and dove into data to identify actionable insights- Oversaw budgeting, forecasting, invoicing, and accrual process- Presented performance of acquisition programs to executive stakeholders- Developed and fostered relationships with external vendors and cross-functional partners- Identified new advertising vendors and other strategic partners to drive positive brand impact and ROI -
World TravelerTravel Jun 2017 - Feb 2018All Over The World- Traveled the globe while blogging about my adventures- Grew Instagram handle @passporttherapy to 10k followers in 6 months- Collaborated with hotels on custom content for their websites, blogs, and social channels- Commissioned by Culture Trip for freelance travel photography- Interviewed by PassionPassort regarding long-term travel
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Marketing Manager, West ElmWilliams-Sonoma, Inc. Sep 2016 - Jun 2017San Francisco Bay Area- Owned the execution and analysis of west elm brand marketing strategies and tactics- Ran point on key marketing initiatives including New Store Openings, Focus Store Marketing, College Marketing, Wedding Registry, New Mover, and Visa Checkout- Collaborated on partner marketing efforts with brands/organizations such as Casper, Sonos, ASPCA, Sherwin-Williams, SpringHill Suites (Marriott)- Managed the P&L; developed annual sales & costs budget forecasts and tracked back actuals on a monthly basis; provided updated monthly forecasts on a rolling basis to executive stakeholders- Managed direct & CRM marketing initiatives to acquire, retain, and reactivate customers, tracking back to key performance metrics- Collaborated regularly with vendors and cross-functional business partners (i.e. Email, eMarketing, Customer Analytics, Merchants, Finance, etc.) to achieve results -
Sr Digital Media StrategistWilliams-Sonoma, Inc. Oct 2014 - Sep 2016San Francisco- Managed performance display and paid social media programs across all WSI brands: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, west elm, Mark and Graham, Rejuvenation- Focused on direct response and new customer acquisition as well as branded life-stage marketing- Successfully transitioned display program in-house from an outside agency- Managed relationships with multiple vendors including programmatic, publisher-direct, social media, and API partners -
Media PlannerCarat Usa Nov 2012 - Oct 2014San Francisco, CaClients: Nokia (Digital), Blue Shield of California (Integrated) -
Assistant Media PlannerCarat Usa Jul 2011 - Nov 2012San Francisco, CaClients: Blue Shield of California (Integrated), Disney Parks & Resorts (Digital), Nokia (Digital)
Tara Brown Education Details
Frequently Asked Questions about Tara Brown
What company does Tara Brown work for?
Tara Brown works for Liftlab
What is Tara Brown's role at the current company?
Tara Brown's current role is Global Head of Solutions.
What schools did Tara Brown attend?
Tara Brown attended University Of California, Santa Barbara.
Who are Tara Brown's colleagues?
Tara Brown's colleagues are Tanushree Mahajan, Erin Lewis, Neil Hillis, Andrea Ranieri, Ph.d., Aniket Rathod, Jayanthi Anthati, Deepak John.
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